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Top 10 Reasons Why Independent ERP Consultants are Like Your Real Estate Agents

Top 10 Reasons Why Independent ERP Consultants are Like Your Real Estate Agents

Buying a house is easy. Anyone with common knowledge can buy. Anyone can figure out how many rooms or bathrooms they might need. Most people know how to select a color or texture on their own ( or maybe by making a few calls to their trusted friends). So why do we hire real estate agents (or independent ERP consultants)? Dumb move? Pure waste of money? No? By the way, the problem could be much more involved when you might have some construction or modification component to your house. Then, most likely, you are going to hire an architect as well. 

Do you need a real estate agent? 90% of people would agree that you are better off hiring a real estate agent than buying on your own. With architects, you might not even have a choice as the city regulates it. They are doing this to ensure the interest of both buyers and sellers are protected. Sure real estate buying is a leveraged procurement, so you have a much higher risk. And sometimes, your bank might mandate a licensed agent to protect their investments. 



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

When you buy an ERP, the total cost of an ERP might be anywhere from 5-20x more in price, depending on the size of the organization, with a lot more complexity. With an ERP, sure your purchase might be completely based on cash. But wouldn’t it be in your best interest to take the same approach as an expensive procurement, just like a bank or an insurance company would? While the ERP procurement process may not be as regulated, the role of independent ERP consultants is very similar to real estate agents, architects, real estate lawyers, and a lot more. So, what are the top reasons why independent ERP consultants are like real estate agents?

Top 10 Reasons Why Independent ERP Consultants are Like Your Real Estate Agents

10. Ability to Expedite the Process

Try buying a home on your own. Here is how the process goes. It might start with taking everyone’s opinion. Mommy is most likely to fight for the best kitchen – with the same status symbol as her friends. Kayla, the daughter, is likely to fight for the personal washroom. George, the son, might fight for the swimming pool or backyard. Daddy is probably praying that he will be more than happy if the process finishes in the allocated time and budget (with a house in one piece).

You might make several rounds of open houses – with thousands of dollars of gas poured in driving around, with family lunches. Sure, you could account for this as family bonding and time. I get it. But you are burning time and cash (and opportunity cost, if you care for that, most smart people do). 

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Here is how a real estate agent would manage the process. First question. Do you guys have bank approval? No. Do you know what you can afford? Maybe $400K, based on Daddy’s income. Sorry, mommy, you might not get the best appliances. Sorry, Kayla, the personal washroom is not an option. George, let’s keep the swimming pool for the next home once you figure out how to make money on your own. You get the point! The real estate agent has saved six months (and a ton of money) – without making a single trip. The bigger the family, the more challenging it will be to manage it internally. 

ERP procurement process isn’t different, except everyone struggles to articulate why you need to hire professionals to manage the process, including independent ERP consultants, even though they do this for a living. Their experience and structured approach help expedite the process exponentially.

9. Offer a Structured Framework

When buying a house or ERP, a structured framework is essential for successful procurement and adoption. Sure, you might argue that real estate agents don’t add a ton of value. What’s a big deal in creating a few listings and driving around to check a bunch of houses? Can’t you do it on your own? Is it worth paying them 3-6% of the transaction? Most of us underestimate how much thought and work goes into that process.  

Think of decisions such as putting an offer on the house without knowing whether you will get approved or not. What if the seller’s agent has a clause for non-approval penalties? OK, this might be intuitive for you as you probably know how to read contracts. But there are just so many things that could fire back when you are dealing with such expensive investments. Also, just because you may be an expert at buying and negotiating another category, that doesn’t make you a qualified real estate agent. They go through years of training, certifications, and experience to develop a structured framework that makes them successful with a similar customer like you.

The more structured you are with your process, starting from developing criteria, defining success, building consensus, and narrowing down options, as well as reviewing only the options that might be relevant for you – not to overwhelm George or Kayla. Or the buying decision might be put on hold forever without making any progress for the family. A structured framework that independent ERP consultants provide is more than a bunch of spreadsheets and checklists. Creating a similar framework requires you to go through many rounds of buying and selling similar houses (or ERP), as well as incorporating lessons learned on an ongoing basis.



ERP Selection: The Ultimate Guide

This is an in-depth guide with over 80 pages and covers every topic as it pertains to ERP selection in sufficient detail to help you make an informed decision.

8. Help Building Consensus

The ability to build consensus is more than just voting and a bunch of surveys. It requires a deeper understanding of everyone’s motivations and overall implications on the technical and financial model. What if Kayla hasn’t figured out how to understand the financial model and her demand for the personal washroom is non-negotiable? What if the addition of the washroom might throw off the financial stability of the model? And she might not listen to Daddy as she feels that Daddy never thinks twice before spending on beer. When the decision came to her preference for a washroom, everyone had a problem. 

The only difference between building consensus for a house and ERP is that with ERP, you are probably building the consensus for the whole city. And not just one family or one house. There might be religious and political factors that might throw off the entire technical and financial model. What if the technical constraint of your city requires you to build a canal through the city? However, the local population would not allow it because of their religious beliefs. What if the alternate model is more expensive than what the city may be able to afford? 

Once you have dealt with thousands of Kaylas and Georges, you kind of know how to negotiate with them. This expertise would not be possible internally unless you deal with them on a daily basis. Independent ERP consultants are not only your “real estate agents,” but they are also your “marriage counselors.” Unless you have gone through multiple ERP implementations yourself, it’s hard to understand why building consensus across all parties, including internal stakeholders, consultants, and vendors, is so hard with ERP implementations.

7. Ability to Negotiate Contracts 

Negotiation is not about asking for discounts. It’s about reading the room and understanding everyone’s motivations. Understanding what you are going to lose by gaining something. Think of how easy you are making for the seller’s real estate agent if there is no buyer’s agent present on the other side. The ERP salespeople are professionally trained negotiators. ERP companies have hired “real estate agents” as they know how “uninformed” an average buyer is. 

The seller’s real estate agents have done deep research on every one of you: how you think, what you feel, and what your weakest spot is. They are likely to hit the weakest person the hardest. The only way to counter the seller’s real estate agent is to have a “real estate agent” on your side. They need to be able to predict every move they are going to make and have a counter strategy in place. That’s where independent ERP consultants come in. Not that they are smarter than any of you. However, only a real estate agent would understand how to work and think like another real estate agent.

They know every single ERP ecosystem in and out, researching pricing and discounting on a daily basis. They also keep track of macro and micro developments with most ERP vendors. In addition to having access to thousands of quotes, they can dig to discover the discrepancies in the contract, help you save with unused software, and compare the prices at the line level. Not hiring a real estate agent on your side is the best thing you can do to help a seller’s real estate win. The worst part is that they will make you feel that you have WON – when you might have clearly lost.

6. Ability to Architect and Design

Imagine if buying a house requires a real estate agent; how hard would it be to make modifications to a house or construct from the ground up? What if Kayla’s imagination about the personal washroom does not come out to be as interesting as she thought? What if you go through the process of constructing, only to demolish and construct again? And what are the odds that you will be successful with construction if you haven’t figured out how to first design on a piece of paper before laying down the bricks? You might go through several rounds of construction and demolition by the time you realize that you are already over budget – or worse yet, bankrupt.

This is how any ERP development, customization, or integration process goes. Just because you might get the washroom that Kayla wanted, Mommy might not be happy. The color that she has chosen may not look as well as she thought. With architecture and design, it’s not just about the technical components that need to work together. Everything needs to line up: financial, technical, processes, licensing, or legal. The process of construction and demolition might go on regardless of whether the disconnect is likely to be between Kayla’s as-is and to-be misexpectations, misalignment between the process and technical model,  or disconnect between the financial and technical model.

Just like construction or real estate, ERP implementation requires multi-disciplinary skills. Depth in every skill that you can possibly imagine. Your independent ERP consultant is not only your real estate agent. They also help with the architecture and design. Most importantly, I want to figure out what Kayla wants when she grows up. And that you can’t do unless you deal with thousands of Kaylas on a daily basis.

5. Ability to Uncover Your Needs By Analyzing Your Current House

What are the odds that you will be able to remember every single feature of your current house? What if the features you took for granted in your current house might not exist in the new one? Most companies would struggle to articulate 40% of their processes. Sometimes, they might reside inside a spreadsheet and other times in someone’s head. The articulation of the current house is critical as it helps Kayla and George understand how their life is going to change in the new house. However, it also helps perform the fit-gap analysis to understand the efforts required to build the to-be model. 

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Unfortunately, the internal teams would always struggle with how much they might be keeping in their heads. The independent ERP consultants help you articulate the as-is model as they deal with similar Kaylas on a daily basis. Also, they do not rely on Kayla to provide input. However, you can also connect dots through multiple sources by deeply studying your processes, analyzing your data, process mining, and doing the rinse and repeat with the interviews and analysis until they get the as-is model that can stand on its feet.

4. Ability to Blueprint Your To-be House

If articulating your current needs is harder, who can forecast which house you will need in the next 5-10 years? What if you get an unexpected baby that you didn’t plan, and you might need a bigger house? What if your aunt decided to stay permanently in your house because she didn’t have a place to stay? 

Articulating your to-be state requires working with similar businesses at various stages of their life cycle and having a deep understanding of how the processes evolve at each stage of growth. If your family members don’t have experience in living in a larger house, the upkeep that will be required from their side, most likely their expectation of the to-be state, will be very different. And they might not like it once they start living in the new house. 

This is where independent ERP consultants help visualize how the needs change at every stage of the company’s lifecycle. As well as helping them understand the key decisions they need to keep in mind as they plan their to-be state. They have already seen the odds of unexpected babies or aunts. So they can coach you on the possibilities that you need to plan to ensure that your model has some legs and is not going to break even if the context changes substantially.

3. Ability to Manage Change

Who would remember that you are supposed to write “fragile” on the box that is likely to break during the move? Your grandmother could keep track of every single detail as moving is probably the most exciting thing she has done in her life. Let’s face it. Most of us don’t even remember 10% of what we did yesterday.

Changing an ERP is like moving the whole city. You have a lot at stake. Even a minor disruption with one process could mean millions of dollars in loss. The challenge with ERP implementation is that things are so invisible that even experts struggle to keep track of the change process. 

Also, technical teams are extremely poor at documentation, as documenting a puzzle is not as mentally stimulating as solving and playing with the puzzle. The change process requires a methodical approach to managing a good state of requirements, which leads to quality tests and release plans.  Unfortunately, unless moving cities on a daily basis, you are likely to forget the critical steps, causing unexpected disruptions.

2. Ability to Uncover Financial and Technical Risks 

Good real estate agents have a deep understanding of their neighborhoods. They understand where the foundation issues are likely to be there in an area. They have intelligence about houses with cases of murder or suicide, which might substantially impact the financial value due to desirability issues. And they can tell you where you might need to hire a professional inspector, where the mold is likely to develop, and that it might require a very expensive repair.

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Without a real estate agent, you are likely to be concerned about getting the best deal but miss the big picture. What if you got a house that has a value of $100K because of a suicide in the house? But they sold as if you were getting a 50% discount on a house worth $400K? Only a real estate agent who is an insider would be able to uncover these deeply rooted financial and technical risks that you may not uncover even after living in the new house for a very long time. 

The only difference between an ERP and a house is that the mold is so deeply spread with some of the ERP systems that you might not understand how bad it might fire back in unexpected ways, getting sick for no reason. 

1. Access to Proprietary Intelligence

Real estate agents not only have access to proprietary databases such as MLS. However, they might maintain their own databases of different successes and failures based on their recent successes and failures. If you decide to do this on your own, you are never likely to have access to this intelligence. They keep track of other real estate agents, how they negotiate, and the compensation structure of different companies.

The ERP consultant keeps track of every vendor, whether reseller or OEMs, as well as consultants and their experiences with any specific ERP systems. They keep track of the vendors that are likely to white-label the consultants, increasing the scheduling risks. Or the ones that might deploy junior resources and the industries in which each vendor might specialize. Also, keeping track of any technology and data model changes. This proprietary intelligence is not possible without them. Independent ERP consultants can offer insights that you may have never had.

Final Words

The procurement cycle for each category is substantially different. The more expensive and disruptive the purchase, the more subject matter expertise you might need. It’s hard to describe why a particular real estate agent is better than the other. But if you pay attention, they have gone through years of training and cycles to master their craft.

It’s in the best interest of ERP companies not to see an independent ERP consultant on the other side, as it makes their job harder. But you are hurting yourself by not hiring one. Just like a real estate agent, the job of an independent ERP consultant is to make sure the interests of both buyers and sellers are protected. So don’t try to undertake an ERP selection by yourself when you barely understand the space.

FAQs

Top 10 Reasons For Retail Transformation Failure

Top 10 Reasons for Retail Transformation Failure

Most retailers understand the benefits of digital transformation. They are also good at crafting strategies for such initiatives. However, when it comes to execution and getting results with these initiatives, they struggle. And often result in retail transformation failure. But why?

The short answer is misalignment. Misalignment between strategy and execution. Misalignment between business and IT. Or misalignment between different departments. And these issues run so deep that even experts are likely to miss them. 

Top 10 Reasons for Retail Transformation Failure - List

Also, while departmental initiatives are easier, enterprise-level transformation initiatives require another level of expertise. The expertise in multi-disciplinary and cross-functional initiatives takes years to master. So unless you have done it a hundred times, it’s very likely that the first fewer attempts are likely to fire back. And while you might not fully appreciate the costs of consultants, having a team of advisors is absolutely critical for the success of the digital transformation. So, what are the top reasons for retail transformation failure? 



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

10. Uncontrollable Issues

What are the major drivers for these issues? Inability to foresee issues due to the limited experience with retail transformation implementations. The excuse of “flagging” skillset gaps as uncontrollable issues. Limited experience in identifying core issues and creating a mitigation solution using technology or processes. The tendency to ignore uncontrollable issues despite being raised by technical teams and not funding POCs for further research and plan mitigation strategies. 

As their name suggests, these issues are uncontrollable. But with experience, you will get better at spotting them and creating mitigation strategies around them. While they will always be unavoidable, the more time you spend in the strategy and planning phase, the fewer you are likely to encounter during the project and post-implementation phase. 

9. Organizational Change Management

The core drivers for this issue? The tendency to believe that change management is a solution. For? Poor product design and operational performance issues. Inexperience in performing the root cause analysis of the underlying reasons. Trusting change management companies that believe that “change management” is all about the” touchy-feely” part of the transformation. The inability of change management consultants to work with the technical teams.

Organizational change management is often flagged as a symptom of most issues during retail transformation failure. But at times, the trigger for these issues could be completely different. For example, the overengineering of underlying systems or poorly coded interfaces might result in change management issues. Just like most sales performance issues are not always related to positioning and messaging, change management issues are not always related to the training and management aspect of change management. Identifying the root causes of the change management issues requires much deeper business and IT alignment. As well as an equal depth of knowledge in business and technology. Business or technology experts alone would not be enough to resolve these issues. 

8. Inability to Re-engineer Processes (Aligned with the Capabilities of New Architecture)

What are the major drivers of this issue? Not enough experience in architecting business processes tailored to the business model. There is a lack of expertise in balancing usability issues, technical performance issues, and operational process implications. Inability to perform due diligence with the existing process and “perceived differentiators” that typically drive ad-hoc processes and custom solutions. There is a lack of ability to translate to-be vision into the process maps and transactional workflows for everyone to align stakeholders.

Each retail system is designed with certain assumptions in mind. Also, most standard systems are easier to integrate if they all comply with the data model of the enterprise software industry. Any deviations result in the overengineering of interfaces and process functions. This over-engineering further leads to the over-bloatedness of downstream components, resulting in a never-ending spiral. The only way to avoid overengineering is to have good enterprise architectural hygiene implemented throughout the process and systems.

7. Poorly Selected Technologies (Not Designed for Your Business Processes)

What are the root causes of this issue? Following the “checklist” approach for platform selection such as ERP, POS, OMS, and eCommerce.The tendency to follow a “binary” selection process: Choose a system as it is easier to customize or is cloud-native.The inability to perform deep gap analysis and identify the critical success factors that are likely to drive development and customization efforts. The tendency to listen to “experts” who might not have the technical expertise to create solutions for each gap.

Let’s face it. It’s very hard to master the skills that you might not be performing on a daily basis. Also, while the selection process may be perceived as following a checklist, there are always architectural and financial implications for each decision made. And so deep are these implications that you need many years of expertise with implementation – to be able to visualize these issues in your head. It is so deep that even experts might struggle to articulate them. Questioning their judgment typically leads to them conceding with “group-thinking, ” which fires back more than anyone would think. The easiest way to mitigate these issues is to let the experts do the job — without micro-managing them.

6. Poor Master Data Governance

What causes this issue? The inability to understand the fundamentals of the source of authority of each system. A misunderstanding that multiple sources of truth do not require identifying sources of truth. Inability to create a decision tree to resolve conflicts — and reconcile across sources. Inability to understand the implications of sharing master data across systems (and operational implications because of shared master data).

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While most people understand the importance of good governance of master data, they underestimate the effort involved in getting it right. Not only does it require synergies among groups, but the processes and systems must also have the right controls in place. Otherwise, the poor governance of master data might lead to further overengineering of systems and processes. The only way to get the master data right is to have good master data governance processes with control across system boundaries — to ensure its cleanliness.

5. Immature Enterprise Architecture

What are the key variables that drive this lack of maturity? Thinking that enterprise architecture is only relevant to larger companies. Trusting that software packages are the solution to enterprise architecture. Not taking a holistic perspective on the architecture, including operations and finance. A tendency to downplay the importance of business, information, and process architecture.Inability to identify clear process boundaries for each system in the architecture and how that serves each functional component of the enterprise architecture.Over customization of the enterprise software or using too many poorly written bolt-ons.

Even larger companies struggle to adopt good enterprise architecture hygiene because of the perceived overlap between functions and the political and power struggles among groups. However, enterprise architecture is absolutely essential for enterprise-wide initiatives. The lack of good enterprise architecture hygiene often results in the over-bloatedness of departmental processes, which will throw off the master data and enterprise architecture. And sometimes, leading to catastrophic implications.

4. Unrealistic Expectations

The root cause of unrealistic expectations? Underestimating the efforts involved with projects that may lead to retail transformation failure. Asking technology vendors to find ways to “magically” reduce the efforts with the project. Asking your team to deliver 5-month’s worth of work in 2 months without compromises on scope or budget, Setting unrealistic dates without clear alignment from all teams involved.

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The executives and companies do not have enough experience under their belt and have a tendency to underestimate the efforts involved. They often consider shortcuts or push their consultants or IT resources so much that they would have no choice but to take shortcuts. Shortcuts with documentation. Shortcuts with testing. Or shortcuts in producing good-quality code. These issues typically snowball into much bigger disruptions and maintenance backlogs, costing way more than a well-executed and planned implementation will. While there will always be cost-saving opportunities, try to perform a thorough analysis of each cost-saving strategy and its implications.

3. Misalignment in Scope

Not investing enough time in the discovery phase and planning at the surface level. Ignoring the advice from technical vendors despite their recommendations about the complexity of the project. Listening to salespeople with limited implementation experience and who might “lowball” to get a foot in the door. Underestimating the efforts involved with the software development process. Not investing enough time to create comprehensive test scripts and strategies.

Misalignment in scope is typically a symptom of poor planning or underestimating the efforts involved (or the costs) of such initiatives. Asking vendors to quote without a prior relationship will always result in a misalignment in scope. Regardless of their claims, they will always try to lowball in the hope of winning the business. Investing in the discovery and strategy, along with identifying technical and financial risks by doing POCs (during the strategy phase) will help with better scope management.

2. Inability to Work with Experts

No previous experience with retail transformations? Able to hire expensive consultants but only pretend to follow their recommendations? Do you not give consultants enough autonomy to drive initiatives? Not providing them enough resources to drive the initiatives? Are you unable to critically evaluate the skills and decisions made by experts? Not able to separate the signal from the noise? Inability to attract talent that, in turn, attracts more talent to make a winning team?

Working with experts is also an expertise that requires continuous improvement. Unless they have gone through many cycles and are experiencing them on a daily basis, they will not be able to relate with consultants. You need a team of consultants with multi-disciplinary expertise and depth in technology to be able to relate and work with IT resources.

1. Politics and Power Struggle

Misalignment among Individual functions with their expectations of the enterprise processes, data, and architecture? Conflict among functions in losing control of a dataset or process function? Covering up existing systems and investments and not willing to give them up in the new architecture? Are vendors trying to push their IPs in the hope of increasing their deal size? Are consulting companies trying to reduce the use of enterprise software with a pitch to reduce the software licensing fee?

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No force impacts the outcome of retail transformation more than political pressures. And that’s why the skills of the CEO or sponsor are supercritical. Leaders who can read between the lines. Leaders who can separate signal from noise. And leaders who can empower consultants. This is way harder than anyone can ever imagine. 

Final Words

Retail transformation initiatives fail because most companies have a tendency to underestimate the amount of effort required with these initiatives. Failing to invest in the strategy and planning phase, overpowering their consultants, and seeking discounts (and shortcuts). 

The only way to be successful with these initiatives is to respect the process. And plan carefully. Get more expertise under your belt, and the higher chances you have with these transformation initiatives. But until you have that, don’t forget to listen to the experts truly.

FAQs

Top 15 Retail Digital Transformation Trends in 2025

Top 15 Retail Digital Transformation Trends in 2025

2024 turned out to be an unexpectedly challenging year for retailers. Although a rebound was anticipated in the second half, the market’s recovery fell short of expectations. Signs of improvement emerged toward the year’s end, but winter proved to be one of the slowest periods. The period was slowest, primarily influenced by factors such as administrative changes, an extreme cold wave, and broader macroeconomic conditions. Building upon these challenges, uncertainty is expected to continue through 2025. It will continue primarily driven by tariff threats, a slowing U.S. economy, and weakening consumer confidence.

Macroeconomic headwinds won’t be the only obstacles disrupting retailers’ plans—artificial intelligence will also play a significant role in shaping consumer behavior. Consumer traffic is expected to shift toward alternative search platforms like Perplexity and OpenAI, reducing Google’s overall traffic share and pushing retailers to optimize for a broader range of search engines. Additionally, vector-based SEO changes present another challenge, requiring retailers to refine their strategies by focusing on core intent and integrating multimedia assets into their content.

With ongoing uncertainty surrounding tariff threats, retailers will need to retool their supply chains throughout the year. Amid this uncertainty—and the urgency to keep pace with AI—most retail transformation efforts will center on leveraging AI-driven opportunities. These may include replacing legacy systems with AI-enabled solutions or restructuring processes in response to shifting consumer behavior and business processes. Buyers must be strategic in their business cases, prioritizing AI-centric use cases, as missed opportunities could result in lost market share or diminished competitive advantage. Understanding these retail digital transformation trends is crucial for preparing future initiatives. Join us as we explore the top 10 retail digital transformation trends for 2025.

1. AI-Augmented Customer Experience and AI Governance Platforms

In 2025, enterprise software companies will face increasing challenges, compelling them to justify their pricing models. One of the few viable strategies will be integrating AI agents across various retail software categories. These AI agents would help not just as a pricing justification but also as a new revenue stream. These AI agents will initially focus on customer-centric use cases before expanding to outbound applications, such as targeted interactive promotions.

How will AI agent-to-agent orchestration shape the future of retail operations? Can AI governance platforms provide the oversight needed for seamless collaboration between humans and artificial intelligence? As retailers grapple with data silos across merchandising, POS networks, and supply chains, how can cross-functional AI agents unlock meaningful insights without causing disruptions? With AI becoming deeply embedded in workflows, businesses must refine their strategies to ensure security, auditability, and optimal performance. Stay ahead of these transformative trends—download the full Top 15 Retail Digital Transformation Trends in 2025 report now!



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

2. Chat-GPT Induced Revised Search Patterns and Consumer Behavior

Generative AI technologies would pave the way for new types of search engines that support multi-modal search, posing a threat to Google’s market dominance. As these new search engines gain market share, Google would be compelled to integrate generative AI into its search processes. 

How will the rise of ChatGPT-driven search impact paid media strategies for retailers? As search engines evolve their monetization models, how can businesses optimize their content to stay visible across both organic and paid channels? With consumer behavior shifting, what adjustments must retailers—both online and offline—make to remain competitive? As discoverability changes for local stores and eCommerce alike, businesses must rethink their digital strategies to stay ahead. Download the full Top 15 Retail Digital Transformation Trends in 2025 report now to uncover key insights and action plans!

3. Expedited Content Generation 

As generative technologies mature and as AI agents become embedded with the core process, content creation time and maintenance would primarily be the responsibility of agents. The agents might be responsible for tailoring the experience, such as changing the content based on weather patterns or locally developing situations. 

How will AI-driven dynamic pricing reshape competition in retail? As autonomous systems track and adjust prices in real time, what strategies can brands adopt to stay ahead? With AI accelerating content creation, how can retailers balance speed with quality to maintain a competitive edge? As these innovations drive efficiency and intensify market competition, businesses must adapt quickly to thrive. Download the full Top 15 Retail Digital Transformation Trends in 2025 report now to explore key insights and strategies!

4. Vector-based SEO Optimization

As Google integrates more generative AI into its search algorithm, SEO will increasingly prioritize vector-based strategies, emphasizing intent detection across various sources, including images and multimedia content.

How can retailers keep their digital presence strong as strategies continue to evolve? With shifting consumer behaviors and algorithm changes, what content and engagement tactics will drive sustained traffic? As competition intensifies, how can brands refine their digital approaches to stay ahead? The future of retail is rapidly changing—download the full Top 15 Retail Digital Transformation Trends in 2025 report now to stay informed.

5. AI-based Personalization Strategies and Targeting

Adopting technologies like DeepFakes marks a new era of personalization, enabling companies to create web-based deepfake experiences that offer consumers immersive interactions similar to trial-room simulations—potentially replacing the Metaverse for these applications.

How will evolving regulations on deepfakes impact the future of personalization in retail? As governments scrutinize AI-generated content, what limitations—or opportunities—might emerge for brands leveraging the Metaverse? Could stricter policies reshape how retailers engage with consumers through personalized experiences? With regulatory shifts on the horizon, businesses must stay ahead of potential changes. Download the full Top 15 Retail Digital Transformation Trends in 2025 report now to explore what’s next!

6. Continued Consolidation of the Enterprise Software Industry

In 2024, enterprise software saw significant consolidation, a trend expected to persist into 2025 as categories become increasingly integrated and overlapping. These shifts will likely impact pricing models and system architecture for retailers.

How can businesses safeguard themselves against the risks of feature phase-outs and product discontinuations after an acquisition? With pricing structures subject to sudden changes, what strategies can retailers adopt to stay agile? Could unexpected upgrades disrupt operations, or can proactive planning turn these shifts into opportunities? As the retail landscape evolves, staying informed is crucial. Download the full Top 15 Retail Digital Transformation Trends in 2025 report now to prepare for what’s ahead!

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Omnichannel ECommerce Customer Experience Transformation

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7. Continued Adoption of QR Codes

QR code adoption has surged in recent years, becoming a staple across media platforms. Its use is set to expand further in warehouse operations, which currently rely primarily on 2D applications. Meanwhile, brands are leveraging QR codes to create immersive experiences, seamlessly connecting the physical and digital worlds.

How can retailers move beyond traditional training materials and brochures to create truly immersive brand experiences? As omnichannel engagement evolves, what role will interactive and cross-channel innovations play in shaping customer interactions? Can businesses leverage these advancements to build deeper connections and drive loyalty? The future of retail engagement is here—download the full Top 15 Retail Digital Transformation Trends in 2025 report now to stay ahead of the curve!

8. Continued Supply Chain Disruptions

Persistent supply chain disruptions will continue to impact core operations and customer experiences. To navigate these challenges, retailers may need to restructure their supply chain networks, improving resilience and inventory predictability.

How will the overhaul of fulfillment strategies impact the broader retail ecosystem? As businesses rethink their system architecture and business processes, what key challenges and opportunities will arise? Can transformation initiatives in fulfillment lead to more efficient and customer-centric operations? The future of retail fulfillment is rapidly changing—download the full Top 15 Retail Digital Transformation Trends in 2025 report now to uncover actionable insights and strategies!

9. In-store Experiences

In-store experiences will remain a top priority, as physical retail continues to be the primary channel for most businesses. AI is set to transform in-store interactions by enhancing self-service stations and enabling cashier-less experiences.

How can retailers leverage the integration of POS solutions in composable technologies to create seamless omnichannel experiences? With vendors like Salesforce and commercetools offering bundled solutions, how can businesses ensure smooth agent interactions and enhance the overall customer journey? What challenges must be addressed to fully unlock the potential of these integrated technologies? The future of omnichannel retail is evolving—download the full Top 15 Retail Digital Transformation Trends in 2025 report now to explore the key strategies shaping this transformation!

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10. Supply Chain Visibility Platforms and Improved Forecasting

As supply chain platforms merge and consolidate data, connectivity will strengthen, leading to improved forecasting accuracy. Brands that leverage these advancements will enhance their supply chain management, positively impacting their bottom line and driving further digital transformation in retail.

How will the push for greater efficiency impact competition among retailers, particularly in the adoption of supply chain visibility platforms? As larger brands gain a competitive edge, what can smaller businesses do to stay relevant? With ongoing industry consolidation on the horizon, how can retailers adapt to maintain their position in the market? The future of retail supply chains is shifting—download the full Top 15 Retail Digital Transformation Trends in 2025 report now to stay ahead of these crucial developments!

11. Last-mile Traceability

Last-mile traceability, traditionally a weak point in supply chains, is undergoing a major transformation. Industry-wide fragmentation and data gaps have long hindered visibility, but leading players like Blue Yonder and e2open have recently acquired technologies to enhance last-mile tracking.

How will advancements in last-mile technologies reshape consumer expectations in the coming years? As businesses integrate these innovations into their operations, what challenges will arise in meeting growing demands for faster, more efficient delivery? With consolidation in last-mile technologies likely by 2025, how can retailers prepare to stay competitive in this changing landscape? Stay informed on the latest trends—download the full Top 15 Retail Digital Transformation Trends in 2025 report now to gain valuable insights!

12. AI-augmented Products

As AI becomes ubiquitous, it’s no longer confined to major devices but is even embedded in everyday items like toothbrushes. This widespread integration will reshape consumer expectations, positioning AI as the new standard, similar to the transition from mechanical to electrical devices.

How can brands effectively leverage AI-powered products to differentiate themselves in a competitive market? As demand grows for advanced infrastructure and enhanced processing capabilities, what investments will retailers need to make to stay ahead? With the rise of powerful command and control centers, how can businesses ensure they are equipped to handle this technological shift? Stay ahead of the curve—download the full Top 15 Retail Digital Transformation Trends in 2025 report now to discover the key strategies for success!

13. Sustainability

Sustainability may take a backseat compared to previous years, as the new US administration is expected to roll back some of these initiatives. With declining revenue expectations and reduced consumer confidence, the focus on sustainability efforts could further diminish.

How can brands continue to prioritize consumer-driven initiatives while justifying premium pricing in a competitive market? As sustainability becomes a core differentiator, how will businesses adapt their strategies to stay aligned with these values, even in the face of changing policies? With the evolving retail landscape, how can companies balance consumer demand with long-term sustainability goals? Stay ahead of the trends shaping the industry—download the full Top 15 Retail Digital Transformation Trends in 2025 report now for in-depth insights and strategies!

14. Micro-fulfilment

While micro-fulfillment may remain a key trend for larger brands due to its competitive advantage, smaller retailers may hesitate to invest in technology initiatives due to uncertainties surrounding macroeconomic conditions. This could encourage larger brands to double down on such initiatives, using them to differentiate themselves in a slowing economy.

How can retailers effectively modernize their tech stacks to support evolving business models like BOPIS, ROPIS, and curbside pickup? What operational adjustments will be necessary to seamlessly integrate these new approaches into existing workflows? As consumer demand for convenience grows, how can businesses ensure they are fully equipped to capitalize on these opportunities? Stay ahead of the game—download the full Top 15 Retail Digital Transformation Trends in 2025 report now to review these trends in detail!

15. Composable, Omnichannel, and Unified Commerce

While larger brands are expected to invest in composable and unified commerce initiatives, the growth of composable technologies may not match the pace seen in previous years. 

How will the increasing momentum of AI impact brands’ investments in composable technologies? As AI continues to evolve, what shifts in strategy should retailers expect, and how can they balance this with their existing digital transformation initiatives? Could AI’s growth lead to new opportunities that make composable systems less of a priority, or will they coexist? Stay informed on the latest trends shaping the retail industry—download the full Top 15 Retail Digital Transformation Trends in 2025 report now for detailed insights!

Final Words

2024 proved to be an unexpectedly tough year for retailers. As we move into 2025, uncertainty looms, driven by several factors. On top of these macroeconomic hurdles, artificial intelligence is emerging as a significant disruptor, reshaping consumer behavior and pushing retailers to adapt. While the full impact of AI remains unclear, brands must start incorporating it into their digital strategies, which requires laying a strong foundation with solid architecture, data, and process models. For guidance on navigating these trends and building that foundation, it’s worth consulting independent retail experts.

FAQs

Top 10 HCM Software In 2024

Top 10 HCM Software In 2024

HCM software holds a unique position in the architecture. Although some believe ERP should encompass HCM processes, regulatory challenges necessitate a dedicated HCM system. Smaller companies may initially rely on payroll software. However, as they grow, the complexity of HR demands sophisticated HCM solutions to navigate compliance and regulatory issues. Notably, the confidentiality requirements for HR data, encompassing compensation and personal information, pose significant challenges. The challenges are dictated by varying state and country regulations.

There’s a significant overlap between HCM, CRM, and ERP software, given their interconnected nature. Companies with union reporting requirements may need ERP processes embedded with employee data, while those with production scheduling needs require employee data integrated into shop floor processes. Certifications and availability are also crucial, ensuring the allocation of the right skill set for specific jobs.

Selecting an unsuitable HCM software that is not tailored to your industry can impact your enterprise architecture. This list aims to outline the pros and cons of the leading HCM software options available in the market.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

10. UKG Ready

UKG Ready stands out among the top HCM software for SMBs, suitable for global organizations with basic HCM needs. Positioned between smaller solutions like BambooHR and ZohoHR and larger ones like Workday and SuccessFactors, UKG Ready offers a more accessible adoption for smaller organizations. Unlike larger counterparts, it doesn’t require configuring enterprise-level approvals, making it user-friendly. Companies headquartered in the U.S., Canada, Mexico, the U.K., France, the Netherlands, Belgium, New Zealand, and Australia can leverage UKG Ready for employee support in over 85 countries.

However, UKG Ready may not suit larger organizations with specific needs like succession planning, flexible benefits, and intricate compliance reporting requirements.

9. Zoho HCM

Zoho HCM is tailored for SMBs in sectors like IT, media, education, healthcare, and finance, particularly advantageous for those already using other Zoho apps. With a budget-friendly licensing price, it’s accessible for startups and smaller companies, complemented by strong support for DIY usage.

Zoho HCM’s simplified design suits their business model but may not be ideal for industries with intricate reporting or compliance needs. Larger companies with complex benefits management requirements may find it lacking. Additionally, Zoho HCM supports around 20 languages, limiting its global reach compared to UKG Ready.

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8. Infor WFM

Infor WFM is tailored for larger manufacturing organizations with union workers, catering to industries like automotive, aerospace, hospitality, public sector, and healthcare. It addresses specific employee reporting requirements governed by OSHA and other relevant regulatory organizations in specific countries.

Infor WFM, being a relatively costly product, is not an ideal fit for SMBs. It is best suited for larger companies with a minimum revenue of $250 million and a substantial workforce. The solution is particularly advantageous for organizations already utilizing Infor products like Infor LN or M3, as it seamlessly integrates with them. This integration facilitates the embedding of employee data into service and procurement scheduling workflows.

7. Ceridian Dayforce HCM

Ceridian Dayforce HCM is designed for SMB companies in manufacturing, retail, hospitality, the public sector, and healthcare. While it shares similarities with Infor WFM, Dayforce is more tailored for smaller organizations with a significant focus on blue-collar and hourly workers.

The solution lacks advanced features like benefits management, what-if scenarios, and succession planning, making it unsuitable for companies needing intricate approval processes or robust security workflows.

6. ADP Vantage HCM

ADP Vantage provides an integrated suite featuring HR Payroll, Workforce Management, Benefits, Recruiting, and Talent Management. Tailored for large enterprises with 1000+ employees, it is particularly advantageous for those already using ADP for payroll, offering separation of duties and accommodating various management layers.

For smaller companies, setting up and maintaining ADP Vantage can be complex, given the additional overhead of separation of duties. Communication issues among different modules, particularly between benefits management and payroll, can pose challenges for real-time interactions, as reported by our customers.

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5. BambooHR

BambooHR, geared towards SMBs with basic HCM needs, competes closely with ZohoHR. Both target similar industries and startups with smaller HR departments and limited implementation budgets. With a total implementation cost as low as $3-5K, BambooHR provides support directly from Bamboo HR or through one of its partners.

The solution has limited reporting capabilities and may necessitate add-ons for advanced features like time clocks. In contrast, more advanced products such as Ceridian offer these capabilities out-of-the-box.

4. UKG Pro

UKG Pro, the flagship product in the UKG portfolio, caters to mid-large organizations with a need for enterprise workflows, separation of duties, and comprehensive workforce management. It seamlessly integrates with UKG Dimension products for advanced workforce management, positioning itself as a full-suite product akin to Workday, SAP SuccessFactors, and Oracle HCM. With native localization in over 100 countries, it eliminates the need for add-ons or partner-provided functionality to support diverse global requirements.

UKG Pro faces a challenge in its ecosystem with a limited number of available partners for product support, especially when compared to industry counterparts like Workday, SAP SuccessFactors, and Oracle Cloud HCM.

3. Oracle Cloud HCM

Designed for larger enterprises with complex management structures and approval flows, Oracle Cloud HCM is ideal for industries like technology, media, telecommunications, and healthcare. It offers additional advantages for organizations already utilizing other Oracle products, such as Oracle Cloud ERP. 

Despite its strengths, Oracle Cloud HCM presents challenges, particularly with its user interface, which relies on legacy products like Taleo. Smaller companies may find its complex workflows and data setup overwhelming. Moreover, it may not be the optimal choice for industries employing blue-collar workers, emphasizing the importance of considering these factors when evaluating the solution.

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2. Successfactors

Tailored for enterprises, the SuccessFactors HXM suite is an ideal choice for companies utilizing other SAP products, notably SAP S/4 HANA. Boasting support for 43 languages and over 45 localizations, it provides a holistic solution. With a dynamic ecosystem of consultants, it meets the varied requirements of manufacturing and trade-related industries, presenting a compelling option for businesses deeply rooted in the SAP ecosystem.

SAP SuccessFactors seamlessly integrates with other enterprise-grade SAP products like Qualtrics for comprehensive employee experience workflows. However, its extensive capabilities and costs might be overwhelming for smaller companies.

1. Workday

Workday caters to enterprise-level companies requiring intricate management workflows, particularly in complex hire-to-retire and benefits compensation processes. Its strength lies in industries like technology, media, telecom, insurance, and financial services, aligning with sectors where Salesforce is prominent. Workday is frequently deployed alongside Salesforce, FinancialForce, and ServiceNow to address comprehensive IT management and workflow automation needs. A key advantage of Workday is its cloud-native UI and seamless integration with other suite products, including EPM and Financials.

Despite its strengths, Workday Financials is not always a fully matured product and is sometimes overpromoted by its partners, leading to instances of failed implementations. Success with Workday requires careful selection and expertise in enterprise architecture.

Final Words

Given the variations in labor laws across states and countries, selecting and implementing HCM products demands a deeper level of expertise, such as that of independent ERP consultants. HCM workflows are often intricately linked with ERP, MES, and Service Scheduling modules. Consequently, HCM software selection can have wide-ranging implications on the overall enterprise architecture, potentially influencing operational efficiencies.

When incorporating HCM software into your architecture, it’s essential to clearly define roles and responsibilities for each system interfacing with the HCM software. This list aims to assist you in shortlisting potential options that align with your architecture needs.

FAQs

Top 10 Digital Transformation Roles

Top 10 Digital Transformation Roles

Looking for an ERP consultant who might be able to answer every question you might have? Well, unfortunately, just like different skill sets exist in a house construction project, ERP projects are no different with their need for digital transformation roles and skill sets. In fact, at a much bigger scale. Also, the more components you have in your architecture, the more skillsets you might require. Because the underlying technologies may be different, and they require years of training and specialization – to hit the ground running from day one, as that would be the expectation from ERP consultants.

Additionally, their educational backgrounds vary. The person who studied Supply Chain is likely to be deeper in the Supply Chain role. The same could apply to accounting and sales processes as well. A weaker chain (or an inexperienced resource) might slow down the whole project as they would need to be coached at every step of the way. Think of coaching basic ERP concepts such as the difference between a receipt and a voucher – and their implications on the process if interchanged. Their decision-making might not be sound either, which might have catastrophic consequences for the project.

Top 10 Digital Transformation Roles - List

So, understanding the importance of each of the digital transformation roles is critical for the success of your digital transformation initiatives. Most digital transformation initiatives fail because of a missing skillset. Or assigning unqualified resources to crucial positions. This is especially important for key cross-functional roles such as project manager or sponsor. These roles are typically more critical than the others, such as subject-matter experts. This list will help you understand the different digital transformation roles that might be required for your unique project.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

10. Change Management Consultant

The change management consultant drives the entire change management process (and is among one of the most critical digital transformation roles). It starts with the identification of change, creating a business case to justify the change, exploring several change initiatives, and finally, implementing and monitoring changes. Depending on your budget, you might hire a dedicated change consultant or work with an independent ERP consultant. The independent consultants might bundle change management offerings along with their ERP selection, implementation, and integration expertise. 

Irrespective of the approach, change management is absolutely essential for the success of your technology initiatives. The technical vendors (and your internal teams) will struggle with change management due to the “power struggle.” So an external change management consultant is recommended. Depending upon the structure of your organization (and the scope of this role), you might need up to 20-25% of their time allocated to the project. With more involvement during the pre-selection phase, as well as the training phase.

9. Best-of-breed Apps and Add-on Experts

The role of best-of-breed apps and add-on experts is to provide the functional and technical expertise of these add-on products. Most ERP consultants are unlikely to have depth with each add-on or application. 

So you might need at least part-time resources that are familiar with these apps. The more apps you have in your architecture, the more skill sets you might require. And the more part-time resources you are likely to have as part of your project, the harder the scheduling will be, driving the overall costs of the project. Depending upon the structure of your organization (and the scope of this role), you might need a couple of hrs of their time as and when needed. Since these resources could be a true bottleneck to the project planning, you might want to pre-allocate some of their capacity. Or identify areas where their input might be required early in the process to ensure that they are not a showstopper for the project.

8. ERP Integration Consultants

Most ERP applications are huge in size and have thousands of tables and modules. The traditional ERP consultants are divided into two streams: functional and technical. ERP technical consultants specialize in Windows and proprietary database programming for that application. Also, traditional ERP applications were not service-oriented architecture-based. So, ERP consultants didn’t have as strong integration skills. The integration consultants specialize in API integrations, enterprise integration patterns, master data governance, and enterprise architecture

If you have multiple applications in your architecture, you will need specialized ERP integration consultants. Depending upon the complexity of your architecture and integration requirements, you might need part-time or full-time integration consultants. The integration consultants might also require time from ERP technical or functional consultants – to get help on cross-functional testing (as they might not be as deep functionally with each application in the architecture). So their availability can’t be the bottleneck, similar to other cross-functional roles mentioned below.

7. ERP Technical Consultants

ERP technical consultants are the technical experts of specific applications. Each product may have its own technical specialist. For example, technical consultants who focus on NetSuite might not have experience with Oracle Fusion Cloud. Or vice versa. The technical consultants are also extremely weak in their functional knowledge. And they can’t act as a functional consultant due to their limited knowledge. Their educational background is in software engineering, while the ERP functional consultants are likely to have an accounting, industrial engineering, supply chain, or mechanical engineering degree. 

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Even among technical consultants, there might be several skill sets, such as a report writer, form designer, DBA, or data migration consultants. They each have different expertise and skill sets. Depending upon the customizations expected, the need for technical consultants might vary. Heavier customization would typically require a higher allocation of technical consultants. However, technical consultants might not be required for the entire duration of the project. Their need would be more critical during the development phase. Once the customizations stabilize, the functional consultants should be able to handle the project – without their help.

6. ERP Functional Consultants

ERP functional consultants specialize in specific functional areas. The larger the products, the more complex the functional processes are likely to be. And the more consultants you are likely to need. For example, Smaller systems such as NetSuite or Acumatica may require only one functional consultant. Systems such as SAP S/4 HANA, Oracle ERP Cloud, and Microsoft Dynamics F&O, on the other hand, may require several functional consultants with a specialization in each functional area, such as accounting, supply chain, manufacturing, sales, etc.

Depending upon the complexity of your project, you might need full-time or part-time functional consultants – to test the configurations and resolve functional issues. Their role will also be to assist the principal functional/technical consultant (and project manager) with research and recommendations. Their role would be relevant during the implementation phase, with minimal involvement during the pre-selection phase.

Top 15 Digital Transformation Trends - Download

5. Vendor- and Solution-agnostic ERP Consultant/Enterprise Architect/Principal Functional Consultant

Just like you need architecture for your home or kitchen, you also need for your software and IT applications. Architecture is a blueprint that clearly describes the boundaries of each system and its role in enterprise architecture. It also describes the interaction flows, with a clear agreement between data producers and custodians. Finally, it defines the model for reconciliation between different systems – should there be a conflict among systems.

Most teams and vendors are likely to create architecture from their perspective. And this often results in application silos, duplication of efforts, overengineering of components, and data issues. This one is perhaps among the most critical digital transformation roles for your project. Some independent ERP consultants might be able to include this role along with their change management expertise. However, an external consultant is recommended for this role. Depending upon the complexity of your architecture, you might need at least a part-time resource who acts as the advisor or oversees the overall process. This role is the longest-serving role of the ERP project, starting from the beginning of the project to the post-implementation phase.

4. Internal Subject Matter Experts

These subject matter experts should be the focus of your implementations. Why? Because they need to drive the training and evangelize the change for their internal teams. It’s critical that they appreciate and embrace the new platform. These are your internal operational users (such as supply chain managers, ops managers, and sales managers) who have the most depth in the business processes. They provide crucial details that strategic business process owners need to make key decisions. 

You need to allocate at least 10-20% of their time for the entire project. And involve them during the selection, process re-engineering, solution design, UAT, and training. 

3. Internal Business Process Owners

These are your business processes executives such as VP of Sales, VP of Ops, VP of Engineering, VP of Supply Chain, and VP of Finance who are responsible for making crucial decisions for their respective functions. 

They work in conjunction with subject matter experts and make decisions with a strategic perspective in mind. You will need their few hours allocated every week to be part of weekly demos and monthly steering committee meetings, along with any detailed meetings that may require their input for the to-be state.

2. ERP Project Manager

The ERP project manager is perhaps the second most critical role in your transformation. And ideally must be served by controllers, VP of Finance, CFOs, and sometimes by the CEOs for smaller organizations. They might hire a project coordinator to hand off some of the operational responsibilities if they are too busy with their day jobs. 

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This person is responsible for driving the project and keeping the project under budget and on time. This person must be comfortable negotiating with business process owners in the event of a conflict among different functions. Depending upon the size of the organization, allocate either full-time or 50% to ensure he/she is not the bottleneck for the project.

1. ERP Sponsor

The ERP sponsor is either the CFO, COO, or CEO, depending upon the size of the organization. The role of the sponsor is to set the vision for the project, provide resources, set KPIs to measure success, and help business process owners make key strategic decisions. 

Their role is not to make decisions for them. But to ensure that the decisions are consistent with the original vision and the interests of all functions are equally represented in the architecture. The ERP sponsor must participate in the monthly steering committee meetings and will need a few hours of their time each month. 

Final Words

Building an ERP project team is an art and science, with the expertise to be able to foresee showstoppers before it’s too late. The issues could be related to the team or technology. They each impact the cost and scheduling of the project.

While you will get better with your team-building expertise and experience, don’t underestimate the importance of any of the roles mentioned on this list. The primary reason why most organizations struggle with digital transformation initiatives is that they underestimate the effort involved with these initiatives – and try to “outsmart” the process, which fires back more often than not. So be really informed with each of your decisions – as you build your core project team that is capable of delivering on your vision.

FAQs

Top 10 Recommendations for Digital Transformation in 2023

Top 10 Recommendations for Digital Transformation

Who would not like to find the “secret” recommendations for digital transformation? Unfortunately, with enterprise-wide transformation projects, there is no checklist that can be followed. These projects require careful preparation and alignment of several areas. And they all, collectively, drive the success of your digital transformation projects. 

Also, with enterprise transformation projects, technology alone can’t solve business issues for you. You will need to align the compensation structure along with KPIs and enterprise architecture. Also, even if you have invested in substantial efforts with your pre-selection and business process reengineering, things might fall off during the implementation phase unless you have controls in place for code, master data, and architecture review (and compliance).

Top 10 Recommendations For Digital Transformation - List

Finally, most departments typically try to pull the architecture in their direction. This often results in the “loudest” departments being more represented in the architecture. Implications? Both overengineering and under-engineering issues will cause a disjointed experience for users. And they might end up with siloed applications or spreadsheets – defeating the overarching purpose of transformation initiatives. Following these recommendations for digital transformation will set you up for a successful transformation project.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

1. Reassess Your Current Architecture and Systems

People often forget that your architecture is more important with enterprise-grade transformations than the technologies used. While it might appear promising at the surface, new software very rarely would solve your business problems. But why? Because unless there is a clear alignment in current gaps and process changes, the new system might not be as effective. It might even cause disruptions to your current operational processes if not planned well. 

Your chances of success will be higher if you redefine a vendor-agnostic architecture tailored to current operational limitations. First, improvement opportunities with the current architecture were identified. Then, only if it makes sense, replace a system where it’s a clear misfit based on your business model and growth ambitions. Assessing your architecture requires deep subject matter expertise with your systems, processes, and data – in order to perform an informed assessment. This assessment helps understand if the changes would make sense for your architecture (and at the stage of your business).

2. Centralized Transformation, Change, and Budget Management

Due to the lack of perceived short-term benefits (and risks for business process leaders), enterprise transformation initiatives typically take the backseat. So what’s the solution? Form a centralized digital transformation team and allocate a corporate budget for enterprise-wide transformation. 

What else? Identify change opportunities that impact your current systems and processes. Manage them centrally. And Define the blueprint for each changeset and assess its impact. Anything else? Yes, prioritize them and design phases including release strategy, And then execute them based on feasibility. Recommendations for digital transformation such as this help your vision take the front seat and resolve conflicts easily.

3. Compensation and KPI design

Have KPIs that are not only departmental. However, they should be aligned with the strategic priorities as well. Most corporations focus on short-term results. And that comes at the expense of the lack of interest in long-term strategic investment and initiatives such as enterprise-wide transformation

Impact of the short-term mindset? It results in duplicated efforts across departments and information silos. These silos are typically counterproductive for the overall success and financial health of the organization.

4. Don’t Ask Your Technology Vendors to Define Your Enterprise Architecture

Your enterprise architecture is essentially your business model. While technology vendors such as SAP or Oracle and their resellers might provide great technical capabilities, they are experts at tools in their portfolio. Their role should be limited to defining system architecture once the other architecture has been well-defined. 

So, what are these other architectural pieces? Business, process, and data architecture. And they all must be designed in a technology- and vendor-agnostic fashion. Who can help with this design? Qualified consultants with multi-system and multi-ERP expertise are better positioned to offer recommendations for digital transformation architectural components and their interactions.

5. Invest in Pre-selection Phase

The software development lifecycle requires you to go through the four critical phases of software implementation. Namely, requirement, design, test, and implementation. While buying enterprise software can save you a ton of effort and risk, these phases are equally relevant even for enterprise software implementation. Sometimes, even more so. 

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The pre-selection phase identifies requirements and process states. It also provides visibility into the as-is and to-be workflows for each department. Then it helps focus on the right critical success factors along with identifying gaps and development efforts required.

6. Get help from Independent ERP and Digital Transformation Consultants

Most executives go through 3-5 digital transformation initiatives in their careers. So designing the state of the system and processes based on this limited experience would not provide enough data and sample size to learn the architectural best practices. And forecast the possibility of each decision. 

The independent ERP and digital transformation consultants work with many different businesses. And they have already seen the mistakes that you are likely to make with your next transformation. Are consultants too expensive? Hire them at least to vet your plans and mentorship if you are on a tight budget.

7. Don’t Let Developers/IT Managers or Functional Subject Matter Experts Design the Architecture

Designing an enterprise system is similar to engineering functions in manufacturing. How so? The skill set that might be good with operational execution might not be the best for strategic and engineering design. Also, the developers and IT managers typically don’t have the visibility and business background to be able to negotiate process changes with functional stakeholders. 

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The same applies to functional leaders. While they might know a lot from the business perspective, the technical perspective is equally important in assessing performance and process issues due to poorly coded and integrated processes. You need someone who has a deep background in designing enterprise-grade systems, along with deep business expertise and education

8. Try to Reduce the Amount of Code You Own

With custom software, you might own 100% of the code, whereas with an ERP implementation, you might own roughly 30%. This might include any customizations, home-grown integrations, or proprietary systems. While software development might appear cheaper on its surface, owning and maintaining code over time requires economies of scale. So unless the custom code is part of your commercial offering, owning it will always be more expensive. 

So are there any components that are better suited for internal ownership? Yes, the components that change frequently such as EDI integration. Or the ones that may require substantial manual inputs from business users during the processing of transactions. The rest of the components can easily be bought at a much cheaper price from enterprise software vendors.

9. Invest in Master Data Governance

Most organizations end up reimplementing the same ERP system at least 2-3 times even within 5-10 years of the upgrade cycle. Most times it’s the mismanagement of master data that is the culprit. Poor master data management often leads to ad-hoc processes, adoption issues, and the need for external systems. 

The successful management of master data requires clearly defined roles and responsibilities for each system. And functions controlling the data and its interaction flow. It also requires forming a centralized function responsible for designing and maintaining master data compliance. 

10. Be ready to “Kill Your Darlings”

Fragmented and siloed operations often result in proprietary applications. These applications might make sense in a siloed and fragmented architecture. But not in the context of enterprise architecture

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ERP Optimization And Integration Architecture Development

Learn how Work Sharp fixed their broken ERP implementation that caused customer service issues and improved Supply Chain planning.

The legacy and proprietary applications might drive the customizations and additional unnecessary integration flows to accommodate their shortcomings. It might be cheaper to replace these proprietary systems and use components that might be pre-integrated with the new solution.

Final Words

There are no secrets to digital transformation. It’s the structured approach along with the alignment that makes or breaks ERP implementation. With the increased number of channels driven by customer experience, the importance of architecture can’t be underestimated.

The digital transformation initiatives were never meant to be this difficult. But they do require expertise and thoughtful execution. Also, cultural and process changes have a direct impact on digital transformation initiatives. By following these recommendations, you will be set up for success with your digital transformation initiatives.

FAQs

Top 15 Reasons For Digital Transformation Failure

Top 15 Reasons for Digital Transformation Failure

Most executives are afraid of digital transformation. And I don’t blame them–with the amount of undertaking required for such projects. Not to mention that it took a long time for companies to understand – that digital transformation projects are not meant to be technology projects (The initiatives that developers can code in their backyard. The ones that can provide a crystal ball that can solve all your business performance issues). In reality, digital transformation failure typically has more impact on your businesses than most other disruptions (Unless it’s a full nuclear war). So why are some projects more successful than others?

There are millions of variables that could be responsible for failure. Team. Technologies. Vendors. Project managers. Change Management. Also, with so many variables involved, everyone is likely to have their own theories. There is no clear consensus, which makes it confusing for first-time buyers. While it’s much harder to find why a specific digital transformation project may have failed, it’s much easier to analyze the successful ones. One thing that successful teams do differently is that they don’t underestimate the efforts involved with these projects. 

Top 15 Reasons for Digital Transformation Failure - Light

That’s probably the reason why the larger companies with multiple ERP implementations under their belt are likely to be more successful than the smaller companies. There are smaller companies that are likely to be successful as well. However, in their case, the executives must have experience leading multiple ERP implementations at larger companies. While this is one factor, there are more layers to what makes them successful (as per our study done with more than 200 executives suggests). Excited to review the results?

1. Misalignement in scope 

Misalignment in scope is perhaps the #1 reason for digital transformation project failure. Some people might blame the “invisibility” aspect of software development – to claim that there will always be surprises with software implementation. Also, there is a common misconception that there is no point in planning if there are going to be surprises anyway. Following this approach is an “extreme” thinking mindset where you don’t prepare for an exam – just because there might be a chance of failure.

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ERP Implementation Failure Recovery

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Software implementation projects require the same amount of engineering processes. As much as manufacturing or construction. Sure, there have been advancements in methodologies – such as agile – to uncover risks earlier. However, the fundamentals of software engineering still apply. They require careful analysis and design by qualified ERP consultants (the consultants that regularly implement for various industries and business processes).

Also, unfortunately, analyzing at “100K-foot” levels (the mindset that going too deep into technical analysis may be a waste of time) approaches aren’t good enough to be successful with these projects. It’s a careful balance of high and low-level needs. A balance that will help you find the scope with an iterative process and a scope that will likely not have any misalignments. Or surprises (Don’t we like surprises?).

2. Unrealistic Expectations

The only reason why unrealistic expectations lead to ERP implementation failure is to underestimate the amount of effort required. In fact, unrealistic expectations and misalignment in scope are so interdependent that they could be each other’s cause (Wait, what? Have I confused you enough yet?).

The root cause for unrealistic expectations is the “mindset” that maybe there is an easier way. Maybe the “consulting companies” are in the business of overcharging their customers. Maybe consultants have a tendency to overcomplicate things so they can make more money. While, as with any profession, there might be some bad apples out there, the issue is typically with the companies who don’t have enough experience under their belt in leading digital transformation initiatives.

The best way to mitigate such issues is to be patient with the process and do as much research as possible to understand the core issues. Also, recommended is not ignoring the advice of your consultants. The more implementation you have under your belt, the more conservative you will be with these projects. And the higher chances you will have of success with such projects. The only way to succeed is to be realistic (and extremely conservative) with these projects.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

3. Inability to re-engineer processes (aligned with the capabilities of new system architecture)

Constructing a house based on how your old house appears today is likely to result in the same “old” house – with not much improvement (Isn’t that what we all want? The constructive ways of wasting our money? For all practical purposes, no!). Constructing an improved house requires you to have a deep reflection on the old house as well as the root cause of each issue you had in the old house. Along with the “mental model” (I prefer a blueprint on a piece of paper) of the new house based on your new needs. This task is way harder than you would think. 

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Being successful with it would require a solid knowledge of several different ERP systems and implementation experience in several industries. So, you have enough data points to identify the right model that will be successful, given the constraints of this new house. Without business process reengineering, companies mistakenly assume “old and broken” processes as their needs. And hand it over as requirements to the technical teams. 

Given the constraints, the technical team might spend months customizing these needs. And even after successful technical implementation, they might never work for users as they might deviate from the system’s optimal state. Skipping the crucial step of business process reengineering results in ERP implementation failure. Along with adoption and change management issues due to the limited understanding of the rationale for change.

4. Over-customization of the software

Most companies with limited experience with ERP implementation have a tendency to underestimate the effort involved in customizing software. The customization not only results in the core system’s sub-optimal performance. But it also causes user adoption issues due to the alteration of systems’ natural state.

Also, most organizations that may have promoted their developers to IT operations managers too early to a CIO role are likely to customize the software heavily (Also, they hate dollar conversations, which is perhaps the bread and butter for a CFO) The business rules in ERP are so nested that even if you implemented a feature successfully (for your own use case), it’s likely to break for other departments.

So, customization of software will always have a much higher chance of implementation failure. The best strategy to save an ERP implementation because of over-customization is to perform a thorough gap analysis during the selection and get recommendations from implementation architects in terms of the effort involved – in implementing each gap. If the effort seems too high, most likely, you have selected the wrong software. Or your process needs to be simplified further (You also have the option to pray. They always work with digital transformation). Thorough scrutiny and deep probing of each gap will help you understand that you are customizing only when it’s absolutely essential.

5. Usage of too many poorly written bolt-ons (impacting operational performance)

Most systems’ design assumes their natural state for optimal performance. While they all might allow customization, the system may have never been tested with the overlapping boundaries of add-ons. The add-ons might also be poorly written – and might cause performance implications.

There is also a misconception that no-code technologies can help you integrate anything and everything. Yes, that is true. But when it comes to mapping data flows and identifying sources of authority, the fewer variables you have in your model, the higher chances you would have with your digital transformation initiatives. (You want one thief to steal your money. So you kind of know who stole what)

Using too many add-ons is a major factor in digital transformation failure. This is due to the increased number of variables that are controlled by multiple vendors, their technologies, and release cycles. Having too many add-ons is a clear red flag that there might be better options out there. And a factor that you should watch closely while signing your software contract.

 6. Organizational change management

Underestimating the importance of change management results in digital transformation failure. But change management is typically the first symptom (Like a fever is an expression of inner rage) that you might notice regardless of the underlying issues that might be driving poor adoption. For example, change management issues could be a result of poor training, suboptimal system design, and workflows – or misfit technical systems. 

“Business consultants” with very little background in formal software engineering have a tendency to believe that you can solve all change management issues with superior training. Well, it’s almost like saying that you can solve all sales performance issues with the right “mindset.” Can you?

Sure, “mindset” and “training” play a huge role in change management. But it’s not just the training that is responsible for the success of digital transformation initiatives. It’s the synergy of systems, technologies, design, processes, and motivations that make digital transformation initiatives successful. But the most important factor for effective change management would always be the ability of change management consultants to work with the technical teams – to ensure that there is no misalignment in strategy and execution.

 7. Lack of maturity of enterprise architecture

The lack of maturity in enterprise architecture is a leading cause of digital transformation failure. Most SMB companies don’t even understand the number of components that might be included as part of the software contract. Just like manufacturing, a critical part can halt your product line, and a weak component of your “software BOM” could lead to digital transformation failure.

Irrespective of whether you buy or build – or how many ever add-ons you have in your architecture – enterprise architecture is extremely critical. The enterprise architecture encompasses four different perspectives: 1) business architecture 2) process architecture 3) data architecture 4) system architecture. 

When most companies think of enterprise architecture, they see it as a “technical” concept. But just like an org chart is to people, enterprise architecture is to systems. And the success of your enterprise architecture relies on having clear boundaries of systems and processes. Because they each play a role in defining cross-functional processes So not having a clearly defined enterprise architecture is the surefire way of failing your digital transformation initiatives.

 8. Poor governance of master data

Master data forms the foundation of your enterprise architecture. Without having a clear interaction model of each dataset, the systems are likely to have duplicated data in multiple systems. The inefficiencies caused by duplicate data and data silos lead to more fragmented systems. Ultimately causing even more data silos. Tracing data dependencies in your enterprise architecture might feel like a confused mouse in a maze.

Even developers and technical architects struggle to understand the concept of sources of truth. The most common misconception is about the multiple sources of truth. Some people believe that multiple sources of truth mean keeping duplicate data in multiple systems. Sure, are there any systems that can be implemented by completely decoupling data dependencies? Yes. But is that architecture going to be appropriate for every single dataset? Probably not. And most certainly not for the architecture containing financial systems and processes.

Implementing event-driven architecture with completely decoupled datasets works when the reliability of data is not as important a concern. Think of social media messages or error logs published by remote devices. What’s a big deal if we might lose an error or social media message? No big deal right? But with financial data where the books need to be reconciled to pennies, the reliability of data is extremely critical. And the data architecture that allows you a high degree of relatability and traceability is a crucial requirement.

 9. System selection gone wrong

Selecting appropriate systems requires you to have updated knowledge of architectural patterns – and several enterprise software categories, including ERP, HCM, CRM, and eCommerce. The software systems available in the market have extremely overlapping boundaries – with substantial duplication in code bases. And this is only going to get worse! Also, it is equally critical to have profound expertise and advanced knowledge of your industry and business model.

Without a comprehensive knowledge of systems and processes, your gap analysis is likely to miss critical gaps that command the highest amount of dollars — and lead to ERP implementation failure. Also, prior to investing in technology, you need to invest in defining the other three legs of the stool: 1) business architecture 2) process architecture 3) data architecture. Selecting a poorly fit system will lead to over-bloating of processes and systems, resulting in serious adoption issues. Don’t sign a software contract without performing an exhaustive search of all systems available in the market.

 10. Past results = Future success (With digital transformation initiatives)

You might never be proud of the first home that you bought. As you develop deeper recognition of your own needs, you are likely to do a lot more planning and “sketching” with your next purchase. The same principles apply to digital transformation. First-time executives are likely to be most optimistic about finding “cheaper” and “smarter” approaches to digital transformation (unfortunately, poker strategies don’t work very well with digital transformation initiatives). 

As you implement more systems, the deeper will be your analysis. And more conservative will be your approach. The conservative approach to system design and planning leads to digital transformation success. So make sure you don’t cut corners in hiring the right expertise to lead your digital transformation initiatives.

 11. Ability to work with technology vendors

Just like an engineer must be able to connect and relate with your shop floor workers, your ERP core team must be able to connect and relate with your developers and technical consultants. This relatability requires you to speak their language in the format they understand (and with digital transformation implementation, God will not translate for you). 

Not listening to their concerns or ignoring their advice with the attitude of “too much into weeds” will lead to ignoring critical issues that might have disastrous consequences on your enterprise architecture. They also require translating business vision and priorities into technical architectural components that will help them connect the dots. Several years of experience working with technology vendors helps in building the right rapport with technical teams – and leads to digital transformation success. 

 12. Poorly written test scripts (and the missing framework for test compliance)

Writing good test scripts takes years of practice. With ERP systems, it’s even harder. Because you need to segment the functionality that is pre-tested and provided by OEMs – from your custom configurations and customizations. To do this, you need to have a deep understanding of the core ERP functionality. And The more lines of code you own – the more testing you need (like the more money you own, the more stress you will have).

The main issues with enterprise-grade systems are data dependencies and the length of enterprise transactions. That makes documenting and tracking test cases and results much more difficult. It takes years of practice for ERP testers to identify the right test scripts. That will help uncover critical issues early in the process. And avoid showstoppers later in the release cycle. The showstoppers that typically lead to digital transformation nightmares.

 13. Uncontrollable issues

Because of the “invisibility” issue of software implementations, you will always find uncontrollable issues. However, it is the thorough planning and early detection of critical technical and process issues that help minimize uncontrollable issues. It is also the research that has gone into each issue to minimize the impact on time and budget.

But sometimes, finding a fine balance between the time required to perform research and the budgetary implications of showstoppers is key. Investing too much time in issues that might never surface may be a pure waste of time and resources. This is why consultants who have deep experience in executing large programs are better equipped to identify these issues much earlier in the process – and save digital transformation nightmares.

 14. Not having a dedicated internal skilled project manager

The most challenging part of a digital transformation project is the missing cross-functional link. Typically, in SMB organizations, the CEO has the most cross-functional understanding. And the only person who is qualified to negotiate with each department in executing or organization’s vision. The problem may be more difficult with organizations with multiple subsidiaries. 

And unfortunately, the CEO very rarely has time to get into the “weeds” of the project (who cares for a neglected weed anyways?). Or mediate conversations when there is a conflict among functional or BU leaders. This is where the project mangers’ role is absolutely critical for the success of the project. 

The project manager must have several ERP implementations under his/her belt and have a formal educational background in business or supply chain. Also, one of the most critical skills of a project manager is to be unbiased (except when it comes to preference for their coffee) and spend time working closely with executive teams. Hiring an intern or a “generalist” project manager with no formal background in Supply Chain and software engineering is a sure recipe for disaster.

 15. Treating digital transformation projects as a technical implementation

While the major component of digital transformation initiatives is technology, it alone can’t solve all your problems (with solitude, it’s independence; with digital transformation, it’s interdependence). It has to be the synergy of processes, data, organizational structure, compensation plans, and systems. 

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Omnichannel ECommerce Customer Experience Transformation

Learn how fashion retailer AKIRA built a digital roadmap and managed stakeholder expectations to transform its processes and systems.

Treating your digital transformation project as a technical project typically leads to over-customization of workflows, overengineering of processes, and data siloes. They all lead to poor adoption – and, ultimately, digital transformation failure. Involving your business users from day one through the process of business process re-engineering will help them understand the technical challenges and articulate their needs in a technically feasible manner. This will also help forecast the challenges they might expect when they are live on a system.

Final Words

There are several factors that could lead to digital transformation failure. It’s never one vendor. Or a system. But one surefire way to fail your digital transformation would be – to underestimate the amount of effort involved with digital transformation and ignore the pre-selection phase. This sets the tone for how badly the digital transformation initiative will fire back. Because they always fire back unless carefully planned.

Digital transformation initiatives are like going for heart surgery. The first time will always be the most painful. As you get used to surgeries — and how to mentally prepare for the surprises with each one – hopefully, you won’t be as afraid with your next surgery.

FAQs

Top 15 Digital Transformation Trends in 2025

Top 15 Digital Transformation Trends in 2025

2024 turned out to be another slower year, following the trend of previous years. While there were hopes for a boost in the second half of the year, most companies remained cautious. They were cautious due to uncertainties surrounding the U.S. elections, ongoing geopolitical conflicts, and macroeconomic challenges. Despite some optimism that the new administration would be more business-friendly, the uncertainty will persist through 2025. Uncertainty is primarily due to tariff disputes and geopolitical tensions. With this outlook, most CFOs will be conservative with budgets for initiatives with uncertain short-term returns.

One promising factor expected to drive the economy is the ongoing investment in AI technologies. Many tech companies have significantly increased their spending on AI in hopes of boosting product prices and maintaining market share. These advancements, as a result, will transform interaction models for enterprise applications, improving lead and cycle times for most commercial transactions. The improved lead and cycle times, consequently, would offer a significant competitive edge for companies. Ultimately, this trend is likely to accelerate the replacement of legacy systems, making them AI-ready and driving digital transformation initiatives.

While AI’s broader influence is set to greatly impact the enterprise software market, policy changes associated with the potential implications of AI technologies may lead to stricter reporting requirements. These reporting requirements would affect not only tech providers but also other industries. This could result in higher financial and compliance costs, presenting opportunities for enterprise software vendors. Despite these challenges, expect a positive shift in 2025 if market conditions improve in the second half of the year. On the other hand, with the uncertainty surrounding tariffs and policy decisions, 2025 may be just as slow as 2024. Regardless of the outcome, these trends are likely to shape digital transformation initiatives and the enterprise software market.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

1. AI-Augmented Agents and AI Governance Platforms

Throughout 2025, enterprise software companies will face mounting pressure to justify their pricing. The most immediate opportunities for value creation and revenue generation will likely surface from AI agents integrated into various software categories. These agents will power use cases such as customer service and “generative insights” for complex systems.

As AI agents become increasingly proficient at specialized tasks, how will businesses leverage agent-to-agent orchestration engines to enable smooth collaboration between AI and humans? What impact will the rise of fully autonomous workflows have on business operations, and how can organizations ensure they remain ahead of these advancements? Moreover, with evolving policies and regulations, how will new AI governance platforms emerge, and how can businesses navigate these changes? To gain insights into how AI is shaping the future of business, download the full top 15 digital transformation trends for 2025 report now.

2. Chat-GPT Induced Revised Search Patterns and Consumer Behavior

ChatGPT could give rise to a new wave of search engines with multi-modal capabilities, posing a threat to Google’s market dominance. As these emerging competitors gain traction, Google would be compelled to integrate generative AI into its search workflows. This shift would also disrupt paid media as search engines explore new monetization strategies centered around ChatGPT-driven interactions.

As consumer behavior evolves with the rise of AI-driven search engines, how should businesses adjust their content strategies to balance both organic and paid visibility? What role will these shifts play in transforming business processes and influencing the future of enterprise software? To uncover more about how these changes will impact your organization in 2025, download the full report on the top 15 digital transformation trends now.

3. Continued Consolidation of the Enterprise Software Industry

The consolidation of enterprise software categories accelerated in 2024 and is expected to continue in 2025. This consolidation would lead to broader, more overlapping product offerings. More confusion! A trend that will drive significant pricing and architectural shifts for customers. Depending on the acquirer’s strategy, certain features may be phased out, or entire products may be discontinued.

With the ongoing changes in the enterprise software landscape, how can businesses prepare for unexpected pricing adjustments that might trigger unplanned upgrade projects? Think surprise bills! What steps should organizations take to mitigate potential disruptions and ensure smooth transitions? To stay ahead of these trends and better navigate the challenges of 2025, download the full report on the top 15 digital transformation trends now.

4. Cloud/Saas Expense Reduction and Saas Licensing Price Pressure

As businesses grapple with cash constraints, many will look to cut costs by optimizing their SaaS spending. They would also reduce costs by eliminating unused software. Shelfware! In response to these cost-cutting measures—and amid a challenging purchasing environment—software vendors are likely to raise prices. We’ve already seen this trend with platforms like Smartsheet and ActiveCampaign, where small pricing adjustments significantly increase overall customer costs.

As private equity acquisitions continue to influence the market, how should businesses prepare for ongoing pricing shifts that are expected to persist into 2025? What strategies can organizations implement to manage these changes and maintain budget control? To learn more about the trends shaping pricing strategies and digital transformation in 2025, download the full report on the top 15 digital transformation trends now.

5. Surge in M&A Activities and Deal Flow

With interest rate cuts and changes in the U.S. administration, M&A activity is expected to accelerate in 2025. Since M&A trends closely align with ERP and digital transformation initiatives, the digital transformation sector is likely to see increased deal activity.

With a slightly improved outlook for 2025, how will software vendors allocate resources to R&D and innovation to stay competitive in an evolving market? What impact will this shift have on the development of new solutions and the digital transformation landscape? To gain a deeper understanding of these trends and their potential effects, download the full report on the top 15 digital transformation trends in 2025 now.

6. Continued Reallocation of Skill Sets and Their Impact on Business Processes

AI is rendering several skill sets obsolete, a trend that will persist in 2025 as its effectiveness across various use cases becomes clearer. At the same time, the rise of AI governance platforms and AI agents will create demand for new skills.

How will the ongoing shifts in technology and business strategies reshape traditional business processes, requiring the reconfiguration of business process software and driving architectural changes? What new software categories are likely to emerge as a result of these transformations? To explore these insights and stay ahead of the curve, download the full report on the top 15 digital transformation trends in 2025 now.

7. Geopolitical Impact on Business Processes

With the risk of new conflicts and the escalation of existing ones, geopolitical tensions are expected to persist in 2025. As global economies struggle, the cost of living remains high, and real estate markets reach unsustainable levels, new and unexpected supply chain disruptions are likely to emerge.

As governments respond to evolving global challenges, how will new regulatory measures and policy changes aimed at controlling information, currency, and monetary flows impact business processes, reporting requirements, and enterprise architecture? To better understand these developments and how they may affect your organization, download the full report on the top 15 digital transformation trends in 2025 now.

8. More Disruptions Caused by Software Supply Chain and Cybersecurity Issues

Recent disruptions, such as the CrowdStrike incident, have highlighted the risks posed by software supply chain vulnerabilities. This has prompted companies and governments to reassess their impact. As AI enhances the ability of malicious actors to identify and exploit these weaknesses, policy changes around software supply chain security are inevitable.

How will new regulations introduce accountability measures for open-source software impact pricing models and software architectures in the coming years? To explore how these regulatory changes will shape the future of enterprise software, download the full report on the top 15 digital transformation trends in 2025 now.

9. Collaborative Partnerships and Continued Acquisition of Networks Producing Data

As data remains the key driver of AI effectiveness, 2024 saw partnerships forming even between competitors, such as the collaboration between Salesforce and Workday.

How will the continued trend of acquiring and integrating data-generating networks, such as Blue Yonder’s acquisition of One Network Enterprises, affect the future of enterprise software and digital transformation? Find out more about this evolving trend and other top digital transformation insights by downloading the full report on the top 15 digital transformation trends in 2025 today.

10. (No More) Breakup of Large Corporations and Antitrust Laws Blocking Large Deals

The incoming U.S. administration is expected to take a less stringent approach to scrutinizing mega-mergers compared to the current one. Deals like Google’s acquisition of HubSpot are likely to proceed, and the idea of breaking up large corporations, such as Google, will likely be off the table. Had such breakups occurred, they would have significantly impacted both front-end and enterprise processes for many organizations.

How will this shift lead to the acceleration of consolidation among large enterprise software companies, resulting in an even greater overlap of capabilities? To learn more about this and other emerging trends that are shaping the future of digital transformation, download the report on the top 15 digital transformation trends in 2025 today.

11. Continued Digital Transformation Failures and Focus on Enterprise Architecture

The consolidation-driven overlap will result in duplicated capabilities across enterprise software categories. This would create significant challenges for executives managing transformation initiatives. Companies like SAP have already begun focusing heavily on enterprise architecture. Smaller vendors are expected to adopt similar approaches.

How will this trend drive acquisitions in key areas like process mining, digital adoption platforms, and enterprise architecture visibility tools? To uncover more insights on this and other transformative trends, be sure to download the report on the top 15 digital transformation trends in 2025 today.

12. Energy-Efficient Algorithms and Computing

AI capabilities are currently constrained by infrastructure and energy limitations. As a result, significant investment will be directed toward data center energy technologies and energy-efficient algorithms.

How might this trend lead to the development of new models that surpass current ones, offering even more advanced and powerful capabilities? To explore this and other emerging trends shaping the future of digital transformation, download the report on the top 15 digital transformation trends in 2025 today.

13. Revised Processes for Sustainability and E-Invoicing

ESG and sustainability will remain key priorities for both governments and consumers. Policy changes in these areas will lead to new reporting requirements, which many software vendors will prioritize to capitalize on emerging trends.

As the ESG sector continues to evolve, with solutions competing for market share and overlapping capabilities, how will these developments influence business strategies? Additionally, with governments pushing for more efficient tax revenue collection through the evolution of e-invoicing processes, what impact will this have on reporting requirements and system architecture? To stay ahead of these trends, download the report on the top 15 digital transformation trends in 2025 now.

14. Omnichannel, Collaborative Experience, and Operational Intelligence Platforms

Companies excelling in omnichannel solutions, collaborative platforms, and operational intelligence will keep growing. The MACH ecosystem and real-time experiences are becoming mainstream. Tools like SmartSheet, Monday.com, Airtable, ClickUp, and Notion are redefining collaboration. Palantir is shaping operational intelligence. As these trends evolve, market leaders will gain more traction.

As emerging technologies continue to reshape the business landscape, how will legacy companies like Atlassian, Snowflake, and traditional commerce vendors adapt to stay competitive? Will they successfully catch up with the latest advancements or face challenges in their efforts? To explore how these shifts will impact the digital transformation journey, download the report on the top 15 digital transformation trends in 2025 today.

15. Race to Quantum Technologies

AI is driving demand for advanced infrastructure and computing power. This accelerates quantum technology development. Despite risks like q-day and post-quantum cryptography, investment in quantum is likely to grow, as seen before.

Could the advancements in quantum technology lead to the emergence of entirely new technologies and software categories? What potential breakthroughs can businesses expect in the near future as quantum developments accelerate? To dive deeper into this and other key trends shaping the digital landscape, download the report on the top 15 digital transformation trends in 2025 today.

Final Words

The year 2025 is expected to carry a level of uncertainty similar to that of 2024, resulting in a cautious approach for most CFOs. A potential catalyst for advancing the enterprise software market could be innovations powered by AI. Nevertheless, translating AI initiatives into tangible business outcomes may require time for companies to grasp fully.

For those contemplating digital transformation initiatives in 2024, allocate resources to a strategy aimed at mitigating financial and technical risks. Doing so will not only enhance your chances of securing the trust of financial executives but also guard against unforeseen challenges that may arise in the absence of such a plan.

Top 10 ECommerce Platforms In 2024

Top 10 ECommerce Platforms in 2024

While many associate digital eCommerce platforms with coupons scattered across websites, the scope of digital commerce extends beyond that perception. Even if your transactions don’t occur online, your website’s contact form serves as a digital commerce element, acting as a vital source for lead acquisition. Complete traceability of customer journeys depends on robust digital commerce capabilities, emphasizing their broader significance.

While understanding the scope of eCommerce is straightforward, selecting and implementing the right eCommerce platform for your digital objectives poses challenges. Issues like integrating payment and shipping providers, ensuring optimal site speed, and minimizing bounce rates are crucial for capturing a significant share of web traffic. As the number of channels continues to expand, evaluating pre-built integration capabilities becomes essential to prevent cost overruns. With increasing transaction volumes, the necessity for enterprise-grade features like digital asset management, approval flows, and a comprehensive digital experience management platform becomes evident. Additionally, operating in a regulated environment adds complexity, introducing compliance requirements that impact your transactions.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

Ultimately, even if a platform functions effectively with lower transaction volumes, the inability to scale with concurrent sessions—characteristic of enterprise-grade systems—can lead to missed opportunities. These factors contribute to the complexity of choosing eCommerce platforms. To navigate this challenge, consider initiating your journey by shortlisting a couple of options from the leading eCommerce platforms in 2024.

Criteria

  • Overall market share/# of customers. The higher the market share of the eCommerce platform, the higher it ranks on our list.
  • Ownership/funding. The more committed the management to the product roadmap of the eCommerce capabilities, the higher it ranks on our list.
  • Quality of development (legacy vs. legacy dressed as modern vs. modern UX/cloud-native). The more modern the development stack, such as headless and React-based development, the higher it ranks on our list.
  • Community/Ecosystem. The larger the community with a heavy presence from eCommerce companies, the higher it ranks on our list.
  • Depth of native functionality for specific industries. The deeper the publisher-owned out-of-the-box functionality, the higher it ranks on our list.
  • Quality of publicly available product documentation. The poorer the product documentation, the lower it ranks on our list. 
  • eCommerce market share and documented commitment (of the publisher through financial statements). The higher the focus on eCommerce, the higher it ranks on our list.
  • Ability to natively support diversified business models. The more diverse the product to support different business models and business processes, the higher it ranks on our list.
  • Acquisition strategy aligned with eCommerce. The more aligned the acquisitions to deepen eCommerce capabilities, the higher it ranks on our list.
  • User Reviews. The deeper the reviews from eCommerce users, the higher the score for a specific product.
  • Must be an eCommerce platform. It can’t be a module of an ERP or CRM product. It can’t be an app that might support eCommerce and POS processes. At a minimum, the product must support CMS and website development for different business models.

10. WooCommerce

WooCommerce primarily caters to small, content-focused companies aiming to augment their static websites with commerce capabilities, which are particularly appealing to entrepreneurs familiar with WordPress. However, businesses surpassing the $5-10 million revenue mark might encounter limitations in WooCommerce, making it more suitable for content-driven companies with lighter eCommerce requirements.

Despite its widespread popularity and numerous installations, WooCommerce’s commerce capabilities face substantial limitations, leading to conflicts among plugins. The security architecture isn’t tailored for commerce transactions, potentially causing failed eCommerce projects. While debates about transaction and commercial fees persist, ongoing maintenance and development efforts are comparable to both open-source and commercial platforms. Due to these considerations, we’ve significantly downgraded WooCommerce in this year’s ranking, replacing the Microsoft Commerce platform, which no longer features on the list due to limited developments in its ecosystem.

Strengths
  1. Price. WooCommerce offers budget-friendly pricing for startups, supported by a robust ecosystem of plugins and developers.
  2. Open-source. As an open-source platform, WooCommerce benefits from a vibrant developer community, eliminating licensing fees.
  3. Superior Content Management System. Leveraging WordPress, WooCommerce provides an excellent content management system with extensive plugin options.
Weaknesses
  1. Clunky User and Permission Management. Dependency on WordPress for user and role management poses challenges in handling complex B2B and B2C workflows. The workflows, especially those that involve multiple user personas.
  2. Plugin Conflicts. Multiple plugins are required for eCommerce operations, leading to potential conflicts that demand careful analysis and management.
  3. Data Model. Suited for content-centric operations, WooCommerce’s weaker data model may result in data integrity and maintenance issues compared to other platforms on the list.

9. Kibo Commerce

Kibo Commerce, an omnichannel and microservices-based eCommerce platform, empowers businesses to launch enterprise-scale commerce experiences that would traditionally require custom development. Its API-first and microservices-based design aligns with modern headless commerce platforms, enabling businesses to meet customer demands with agility.

The platform adopts an integrated approach, encompassing Order Management System (OMS), eCommerce, and subscription commerce. However, it faces competition from larger peers like Manhattan and IBM Sterling Commerce, which offer more integrated options within the same stack, including Warehouse Management System (WMS) and Transportation Management System (TMS).

While Kibo’s OMS effectively maintains a centralized statistical inventory, financial perspectives are often disconnected from the operational layer. In eCommerce and retail models, decoupling transactions for subsequent financial reconciliation is a common practice due to higher transaction volumes. Although Kibo excels in front-end experiences, it may encounter challenges with backend integration and supply chain issues, earning it the #9 spot among the top digital commerce platforms in 2024.

Strengths
  1. Enterprise Scalability. The microservices architecture facilitates individual scaling of commerce layers, ensuring enterprise scalability for peak shopping scenarios.
  2. Integrated OMS and eCommerce. Kibo offers pre-baked integration of eCommerce and OMS, saving considerable costs compared to building from scratch.
  3. Subscription Commerce. The platform includes built-in subscription workflows, a challenging feature to develop on vanilla platforms.
Weaknesses
  1. Limited Commerce Solution. Unlike competitors like Manhattan and Blue Yonder, which integrate a Warehouse Management System (WMS) and Transportation Management System (TMS), Kibo’s offering may not be as embedded.
  2. Limited Ecosystem and Consulting Base. Kibo’s consulting base is limited, affecting documentation and community support for their product.
  3. Cost. Positioned as a best-of-breed integrated commerce and OMS platform, Kibo tends to be more expensive than mid-market alternatives like BigCommerce or Shopify.

8. SAP Hybris Commerce

SAP Hybris Commerce targets larger enterprises with robust requirements, especially those already integrated into other SAP systems. This strategic alignment enables businesses to capitalize on integration synergies by exclusively partnering with a single vendor.

The eCommerce platforms landscape witnessed significant transformations in 2023, driven by the anticipated discontinuation of Oracle Commerce. This development sparked concerns about the potential sunset of legacy platforms like SAP Hybris, HCL Commerce, and Intershop. 

Despite these challenges, SAP Hybris has made noteworthy advancements in its headless technology stack, contributing to its improved ranking this year. While it may no longer be a frontrunner, SAP Hybris remains a viable choice for companies seeking an embedded and regulated experience, particularly with its CPQ and configurator layer. For these reasons, SAP Hybris Commerce secures the #8 position on our list.

Strengths
  1. Integration with Other SAP Products. SAP Hybris Commerce is particularly advantageous for enterprise companies in regulated industries, ensuring audit readiness for compliance standards like GDPR.
  2. Greater Control Over Infrastructure. The deployment suite of SAP Hybris Commerce offers comprehensive CI/CD capabilities, empowering IT teams to manage release and production support processes effectively.
  3. Deployment Flexibility. SAP Hybris allows deployment on the preferred cloud, providing greater control over infrastructure design and costs—a valuable feature for larger companies with high eCommerce site traffic.
Weaknesses
  1. Lagging in Headless Capabilities. SAP Hybris doesn’t boast strong out-of-the-box headless capabilities compared to other platforms on the list, coupled with a limited ecosystem of partners.
  2. Clunky Interface. The Hybris CMS exhibits a clunky interface resembling a customer portal rather than a modern eCommerce platform.
  3. Reliance on Legacy Technology. SAP Hybris still relies on legacy programming languages like Spring and Java, lacking robust support for out-of-the-box enterprise-grade features such as an asset management platform.

7. HCL Commerce

HCL Commerce, the enhanced iteration of IBM’s flagship product, IBM Commerce, inherits and advances its capabilities for modern headless development after acquiring it from IBM. Notably, it excels in offering enterprise-grade commerce features, allowing access to all of the commerce layers, including DAM assets, search, and cart, through APIs. 

While HCL Commerce introduces headless, React-based composable commerce capabilities, it primarily targets B2C brands. As a new entrant on our list, it replaces other eCommerce platforms like Oracle Commerce.

Strengths
  1. Headless Content Workflow and Management. HCL Commerce facilitates the retrieval and programmable publishing of DAM assets, leveraging enterprise versioning capabilities inherited from IBM Commerce. This supports intricate workflows for content collaboration.
  2. React-based Storefront Capabilities. With modern React-based composable commerce features, HCL Commerce enables the construction of omnichannel storefronts tailored for various geographical locations.
  3. Enterprise Scale Ready. Having proven its mettle with enterprise-grade commerce workloads over decades, HCL Commerce is an ideal choice for teams familiar with IBM Commerce, eliminating the need to learn a new data model and platform from scratch.
Weaknesses
  1. Legacy Programming Language and Architecture. Despite a redesigned front end, the back end still relies on legacy Java and Spring boilerplate, coupled with IBM’s intricate development practices, which might be less user-friendly for web developers.
  2. Limited B2B Capabilities. HCL Commerce’s data model isn’t optimized for industrial B2B use cases, making it more suitable for high-volume B2C companies. B2B companies might need significant investments in custom development.
  3. Limited CDP Capabilities. For B2C companies seeking personalization capabilities based on deterministic identity, HCL Commerce falls short compared to platforms like SAP Hybris, Sitecore, and Salesforce Commerce.

6. Episerver Digital Commerce

Episerver Digital Commerce/Optimizely is tailored for mid-to-large B2B companies seeking comprehensive B2B capabilities within a suite, minimizing the need for costly add-ons and extensive IT resources. Particularly advantageous for industrial businesses, it falls short of a fit for larger organizations requiring the robust enterprise-grade capabilities offered by bigger eCommerce platforms. 

Unlike some SMB platforms dependent on add-ons for digital experimentation, Episerver integrates the ability to build features and A/B tests seamlessly into its suite. It excels in providing deep features for intricate channels, encompassing partner management, product-based variants, and rule-based promotions.

Strengths
  1. Content Management Platform. Episerver’s CMS stands out for its flexibility, allowing marketers to execute intricate layout changes swiftly, enhancing the overall content management experience.
  2. Digital Experimentation Platform. In contrast to SMB platforms relying on additional components for digital experimentation, Episerver enables the creation of features and A/B tests seamlessly within its suite, ensuring full traceability across channels.
  3. Natively Supported Rich B2B Features. Episerver impresses with its provision of deep features catering to complex channels, including partner management, product-based variants, and rule-based promotions.
Weaknesses
  1. Ecosystem. Unlike the thriving communities surrounding platforms like Shopify or BigCommerce, Episerver faces limitations in terms of its ecosystem.
  2. Too Big for Smaller Brands. Geared toward larger companies, Episerver may overwhelm smaller brands due to its steeper learning curve.
  3. Expensive. Smaller brands with simpler needs might find Episerver’s pricing to be on the higher side.

5. Commercetools / Frontastic

commercetools, a startup valued at over $2 billion and backed by Accel, has garnered attention from major automotive brands like Audi, Volkswagen, Porsche, and Bentley for its customizable commerce experience. Pioneering a true microservices-based architecture, commercetools is a key advocate of the MACH alliance. 

Although the MACH and headless concept is relatively nascent, businesses prioritizing customized and composable experiences will find commercetools compelling. However, commercetools doesn’t offer the same bundled enterprise solutions as some competitors, potentially requiring several best-of-breed options for a comparable experience.

Strengths
  1. True MACH Platform. commercetools embodies the MACH principles—Microservices, API-first, Composable, and Headless—differentiating itself from platforms with mere APIs claiming to be headless.
  2. B2C-Friendly. Tailored for B2C companies, particularly in industries like automotive, commercetools boasts a data model conducive to interactive commerce experiences, with enterprise-grade B2C features embedded in its platform.
  3. Enterprise Scale. Proven in handling complex, multi-brand sites with billions of hits, commercetools has successfully secured clients that traditionally leaned towards legacy platforms like Oracle ATG, Hybris, or IBM Commerce.
Weaknesses
  1. Limited Head Capabilities. While commercetools provides robust APIs for the quick development of omnichannel heads, marketing practitioners may find its head limitations notable, even with the acquisition of Frontastic.
  2. Limited Bundle Offerings. While ideal for best-of-breed platform users, commercetools might be less appealing to organizations seeking bundled offerings available in tools like Sitecore or Salesforce Commerce, especially those favoring seamless integrations.
  3. Limited B2B Capabilities. Although commercetools is expanding B2B features, the distinct data model requirements for B2B may limit its applicability for industrial distributors and B2B companies.

4. Salesforce Commerce

Salesforce strategically targets larger enterprise companies seeking sophisticated eCommerce workflows, particularly those already leveraging other Salesforce products like CRM and Pardot. While it excels in catering to enterprise scenarios with a vibrant developer ecosystem and involvement in the React and headless communities, it may not be the optimal choice for smaller businesses. Salesforce Commerce stands out for supporting both B2B and B2C models, providing deep capabilities and robust product recommendations through its AI engine.

Maintaining its position from the previous year, Salesforce Commerce’s commitment to the eCommerce market is evident, backed by ongoing investments in eCommerce-centric capabilities through Salesforce ventures. Notably, it remains the sole platform on this list with equally profound capabilities for both B2B and B2C. However, its pricing structure may be considered expensive for SMB companies.

Strengths
  1. Ecosystem. Salesforce boasts one of the most vibrant developer ecosystems, actively participating in the React and headless communities. Additionally, it offers integration with modern headless platforms, facilitating the development of progressive web applications.
  2. Enterprise-grade Capabilities. Catering to both B2B and B2C models, Salesforce Commerce provides deep capabilities for enterprise scenarios, complemented by seamless integration with other Salesforce products.
  3. Robust Merchandising and Product Recommendation Capabilities. Distinguishing itself from other SMB products, Salesforce Commerce delivers robust product recommendation and merchandising planning capabilities through its AI engine.
Weaknesses
  1. Price. The pricing structure of Salesforce may be perceived as expensive by most SMB companies. Unlike competing products that include these capabilities in their suite, Salesforce Commerce employs separate pricing for its products, making total cost of ownership computation more challenging.
  2. Headless. While options for a headless experience are available on the Salesforce app marketplace, the platform lags behind in its headless journey compared to competitors like commercetools or VTEX.
  3. Challenging for Smaller Brands. The steep learning curve associated with Salesforce Commerce may overwhelm smaller companies that are less focused on enterprise-grade features.

3. Adobe Commerce/Magento

Adobe Commerce caters to mid-large enterprise companies with intricate eCommerce workflows, particularly those with complex needs for both B2B and B2C business models. However, it may not be the most suitable option for smaller companies. While Adobe Commerce/Magento offers an open-source version, many companies may opt for the enterprise edition for features like RMA and promotion permission, which are not available in the community edition. Noteworthy is Magento’s capability to run large-scale consumer-focused commerce sites with millions of daily visitors, though this scale typically requires the enterprise edition.

Maintaining its position from the previous year, Adobe Commerce is recognized for its commitment, backed by Adobe, and continues to attract an expanding customer base.

Strengths
  1. Enterprise-grade Functionality for B2B and B2C. Adobe Commerce/Magento boasts an exceptionally rich data model tailored for enterprise workflows, providing robust support for both B2B and B2C business models.
  2. Open-source. While an open-source offering is available, many companies opt for the enterprise edition to access features like RMA and promotion permission, which are unavailable in the community edition.
  3. Scale. Distinguishing itself from other platforms, Magento successfully powers large-scale consumer-focused commerce sites with millions of daily visitors, necessitating the enterprise edition.
Weaknesses
  1. Inflexibility. Magento’s data model exhibits tight data integrity with a prescriptive approach to eCommerce, aiming to prevent maintenance issues in the long run. However, this level of inflexibility may not be appreciated by developers.
  2. Overwhelming for Business Users. Business users may find the platform less user-friendly compared to some alternatives due to the complexity of Magento’s data model.
  3. Challenging for Smaller Brands. Adobe Commerce/Magento may prove overwhelming for smaller brands that are less focused on advanced eCommerce features and are in need of developer support.

2. BigCommerce

BigCommerce focuses on meeting the deep functionality needs of B2B SMB organizations, particularly those lacking internal IT capabilities for designing and supporting eCommerce operations. However, it may not be the ideal choice for larger companies. With an underlying data model tailored for B2B organizations, BigCommerce can accommodate complex product mixes and variants, which is especially critical for B2B organizations, with some B2C organizations requiring similar features as well.

Despite its popularity among smaller merchants, the growing BigCommerce ecosystem and capabilities might prove limiting, necessitating the use of multiple add-ons. While the platform offers pre-baked integrations with POS and ERP systems, building an omnichannel architecture could pose challenges due to the number of required add-ons. Additionally, BigCommerce has limited headless capabilities. Nevertheless, it maintains its previous ranking due to its momentum.

Strengths
  1. Deep Capabilities for B2B. BigCommerce’s underlying data model is designed to support the complex needs of B2B organizations dealing with intricate product mixes and variants.
  2. User-Friendly. While catering to the needs of B2B organizations, the platform is not as overwhelming as some enterprise-grade alternatives, requiring less training for business users.
  3. Flexible Pricing Options. BigCommerce provides companies with various pricing options at different stages of their journey.
Weaknesses
  1. Limited Enterprise-grade Features. The core suite may lack certain enterprise-grade features such as product recommendations, digital asset management, and digital experimentation management, requiring additional add-ons and incurring extra costs.
  2. Not Tailored for B2C Experiences. The distinct B2B data model might overwhelm companies primarily focused on B2C experiences, making it less suitable for such scenarios.
  3. Pricing Structure. Companies disliking GMV-based pricing may find BigCommerce’s pricing model less appealing, especially if they have internal IT capabilities for support.

1. Shopify

Shopify caters to B2C SMB organizations with products that don’t require intricate configurations, making it ideal for brands seeking omnichannel and DTC experiences without heavy IT infrastructure investments or developer assistance. Its ecosystem is a significant advantage, offering diverse options, and the Hydrogen on Oxygen headless platform has gained favor among the development community.

However, Shopify’s drawback lies in transaction fees and the need for add-ons to access complex B2C and B2B features. Despite these considerations, its thriving ecosystem ensures it maintains the top rank.

Strengths
  1. Simplicity for B2C. Shopify’s user-friendly data model suits B2C companies, providing flexibility and simplicity accommodating various payment providers and shipping options.
  2. Omni-channel Commerce. With pre-integrated POS, Shopify facilitates seamless data and inventory sharing across digital and physical channels, enabling a hassle-free omnichannel experience without costly custom integrations.
  3. Vibrant Ecosystem. Shopify boasts one of the most active developer ecosystems, heavily engaged in modern tech stacks and Javascript-based communities.
Weaknesses
  1. B2B Limitations. Although Shopify recently introduced B2B capabilities, they may be limited and more suitable for companies supporting both business models. Industrial distribution companies might find these capabilities restrictive.
  2. Transaction Fees. Companies uncomfortable with GMV-based pricing might perceive Shopify’s fee structure as unfavorable.
  3. Enterprise-grade Features. Unlike competitors offering bundled enterprise features, Shopify requires add-ons or third-party products for digital asset and experience management.

Conclusion

Selecting an eCommerce platform poses challenges. A profound grasp of financials is essential for comprehending total ownership costs, coupled with the expertise of independent eCommerce consultants to estimate custom functionality efforts. Additionally, this decision impacts overall architecture and operational efficiency, necessitating a comprehensive approach to eCommerce platform selection.

FAQs

Top 10 CRM Systems in 2024

Top 10 CRM Systems in 2024

In the past, sales and marketing operations could suffice with ad-hoc tools like spreadsheets or siloed software. However, the complexity of today’s sales and marketing departments demands more. CRM workflows differ significantly across industries and business models. For a natural and seamless experience, your CRM needs to support the specific data model required for your industry. The power of CRM lies in its ability to gather high-quality data from various systems and make it easily accessible to salespeople. However, obtaining this data can be challenging, especially if the CRM’s data model significantly deviates from your customer hierarchies and transactions.

Furthermore, the boundaries between CRM, CMS, call center systems, e-commerce, and ERP are becoming increasingly blurred. Modern CRMs now incorporate functionalities that traditionally belonged to ERP or e-commerce systems. The CRMs also overlap substantially with CMS systems, which have traditionally been home-grown due to the custom development required to build unique customer-centric workflows, especially the industries that want to track and manage their digital interactions.

Top 10 CRM Systems In 2024

This intersection necessitates a clear definition of the roles and responsibilities of various systems involved in managing customer-centric workflows. Without a well-structured architecture, challenges in adoption and data integrity may arise. Although some CRM systems may showcase adaptability across industries, it’s crucial to acknowledge that the leading CRM systems, despite their market dominance, may not universally cater to every industry or business model. Consequently, selecting a CRM demands a thorough examination of your architecture and a comprehensive understanding of available solutions. To kickstart this process, consider exploring a list of the top CRM systems in 2024.



The 2024 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

Criteria

  1. Overall market share/# of customers. The higher the market share in the CRM market, the higher it ranks on our list.
  2. Ownership/funding. The more commitment to the CRM offerings, the higher it ranks on our list.
  3. Quality of development (legacy vs. legacy dressed as modern vs. modern UX/cloud-native). The more cloud-native capabilities, the higher it ranks on our list.
  4. Community/Ecosystem. The larger the community with a heavy presence from CRM users, the higher it ranks on our list.
  5. Depth of native functionality for specific industries. The deeper the publisher-owned out-of-the-box functionality, the higher it ranks on our list.
  6. Quality of publicly available product documentation. The poorer the product documentation, the lower it ranks on our list. 
  7. Ability to natively support diversified business models. The more diverse the product, the higher it ranks on our list.
  8. Acquisition strategy aligned with CRM offerings. The more aligned the acquisitions are with CRM offerings, the higher they rank on our list.
  9. User Reviews. The deeper the reviews for CRM offerings, the higher the score for a specific product.
  10. Must be a CRM product. It can’t be a CRM integrated with an ERP (that enterprise software vendors can’t sell standalone). Must contain deep sales and marketing operations capabilities. For example, marketing automation, territory planning, and sales and marketing workflow management.

10. Oracle CX Cloud

Oracle CX Cloud incorporates various best-of-breed CRM components, including sales, marketing, service, content management, and advertising cloud. It is tailored for large B2C enterprises, specifically those in industries like communications, media, and financial services. With Oracle Commerce being discontinued, the scope of Oracle CX Cloud may be confined to fewer industries. 

The recent acquisition of Cerner, which serves as a customer-facing channel for the healthcare market, raises questions about Oracle’s continued investment in the CRM portfolio. Furthermore, Oracle has consistently pursued industries with substantial data and analytical workloads. Given the current economic landscape, healthcare emerges as a more lucrative market compared to commerce and customer experience. Consequently, Oracle CX may not receive equivalent attention within the company’s portfolio. Despite this, it maintains the #10 ranking on our list as an enterprise-grade solution for businesses seeking an integrated CRM experience.

Strengths: 
  1. Marketing Automation and Ad Spend Tracking: Providing in-depth insights into customer behavior across various advertising platforms.
  2. Content and Centralized Asset Management: These features are particularly crucial for content-intensive industries such as media and telecom.
  3. Integration with Enterprise-grade CPQ and Sales Performance Management Tool: Offering a configurator for subscription-based offerings. This integration is especially beneficial for verticals like media and telecom. 
Weaknesses:
  1. Clunky UI: Oracle has incorporated various systems into its CX portfolio to enhance its capabilities, making a seamless experience challenging.
  2. Not as Strong B2B and Post-sales Capabilities: Oracle’s CRM falls short in post-sales CRM processes, particularly in B2B industries where pre-sales processes, such as manufacturing or distribution, are less extensive.
  3. Not as Strong for Regulated and Audit-centric Industries: Additionally, Oracle CRM may face challenges in industries and regions with significant audit requirements, such as GDPR compliance and version control.
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ECommerce Supply Chain Transformation

Learn how LockNLube transformed its inventory and supply chain challenges by consolidating over 20 systems.

9. SAP C/4 HANA

SAP C/4 HANA, an integral part of the S/4 suite, offers a range of best-of-breed CRM options in the CX portfolio, including sales, marketing, commerce, customer experience, and service cloud. It caters primarily to large utility, finance, and public sector companies, especially those with deep regulatory workflow requirements within CRM processes. 

The recent spin-off of Qualtrics may suggest that SAP is not as committed to the CX portfolio. Moreover, SAP faces substantial challenges with newer entrants in the headless space to disrupt its commerce portfolio. Still a viable option for companies requiring tight integration with CPQ and configurator available through the Hybris portfolio, SAP C/4 HANA still maintains the same ranking as last year.

Strengths:
  1. Integration with Gigya and Customer Data Cloud. Noteworthy strengths include consent and preferences with audit-ready capabilities for compliance workflows such as GDPR, CCPA, and LGPD. It also offers cross-channel personalization and identity management.
  2. Integration with Other SAP S/4 HANA Products. Embedded experience because of the tight integration among SAP products is one of the biggest highlights of SAP C/4 HANA.
  3. Integration with Enterprise-grade CPQ and Sales Performance Management Tool. Companies with enterprise-grade quoting, sales territory, and compensation management needs will find C/4 HANA appealing.
Weaknesses:
  1. Marketing Automation. C/4 HANA lacks sophistication in pre-sales processes, including marketing automation.
  2. Tight Integration with SAP Products. The data model may feel restrictive for sales and marketing teams seeking fluidity to focus on sales rather than operational details.
  3. Inflexibility and Complexity of the Solution. Enterprise workflows like approval management, regulatory checks, and budgetary approvals may seem unnatural and complex for small to mid-size organizations seeking more straightforward CRM solutions.
Salesforce vs SAP C/4 HANA CRM

8. Zendesk Sell

Zendesk Sell, an entry-level CRM among top CRM systems designed for companies utilizing ZenDesk for customer service and ticketing workflows, acquired these capabilities through the Base CRM acquisition. It targets smaller companies with under 10-15 employees, lacking mature CRM capabilities such as sales ops planning, marketing automation, and territory management. However, larger companies may find its capabilities limiting. 

Also, most enterprises exploring CRMs require custom development capabilities because of the unique customer experience and service workflows. So Zendesk would not be a fit for them seeking customizability as offered by other platforms such as Salesforce or HubSpot on this list. Zendesk maintains its ranking from the previous year, with no significant developments observed.

Strengths:
  1. Simple Interface for Startups. Zendesk’s interface is appealing to users with straightforward CRM needs, especially for lead and opportunity tracking, resembling the look and feel of HubSpot and Close.io.
  2. Easier Transition for Zendesk Users. Users of Zendesk will find it attractive due to the similar interface and the ability to create integration workflows between the two apps.
  3. Easier Calling and Emailing Natively within the App. Zendesk’s design is user-friendly for sales development reps involved in multi-touch campaign execution and tracking directly within the app.
Weaknesses:
  1. Zendesk Sell and Support are not tightly integrated. Despite being part of the Zendesk suite, Sell and Support apps lack tight integration, resulting in a disjointed experience and minimal data exchange between them.
  2. Marketing Automation. Marketing automation capabilities in Zendesk CRM are not as robust, necessitating the use of third-party marketing automation software and an additional license.
  3. Advanced CRM Capabilities. Zendesk CRM offers limited advanced features such as reporting, CSV import/export, and revenue operations planning.

7. Monday.Com

Monday.com is geared towards small companies already using it for project management and those with custom CRM workflow needs, such as real estate and non-profits. However, it may not be an ideal choice for companies that can easily find other options through a pre-built platform.

Implementing Monday.com internally would require a tighter governance process, especially if it is being used for cross-functional workflows. The fluidity of the platform might lead to business users’ overengineering process, leading to the creation of technical backlog and maintenance nightmares in the long term. Also, confidently predicting and estimating the final costs requires solution architecture expertise. The ranking for Monday.com remains unchanged from the previous year, with no significant developments observed.

Strengths:
  • Better Customizability. Monday.com serves as a highly customizable technical platform, excelling in ad-hoc workflows and offering superior customization capabilities.
  • Easily Build Automated Actions and Integration with Other Apps. Business users find it easy to construct automated actions for notifications and approval flows.
  • Best for Industries Such as Real Estate and Non-profits. Industries like real estate and non-profits requiring flexibility for customized processes may find Monday.com suitable for their unique needs.
Weaknesses:
  1. Risk of Over-Engineering Processes. While its customizability is beneficial for specific industries, there’s a risk of over-engineering processes, potentially impacting downstream workflows.
  2. Primarily a Project Management Tool. Monday.com is fundamentally a project management tool, necessitating the construction of advanced CRM functionality and reports.
  3. Data Integrity. Due to its technical nature, Monday.com may lack referential integrity between business objects, potentially leading to data integrity issues.

6. SugarCRM

SugarCRM caters to smaller companies seeking free or open-source software and those with specific CRM workflows. However, it may not be the best fit for larger companies in search of a robust CRM solution. SugarCRM maintains its ranking among top CRM systems, with no significant developments observed.

Strengths:
  1. On-prem Option with the Community Edition. SugarCRM provides a community edition that can be hosted on-premises, making it favorable for companies with existing server infrastructure.
  2. Ability to Build Ads Right from the Platform. SugarCRM stands out with features like the ability to build ads directly from the platform, streamlining the interface for companies managing ads without juggling multiple tools.
  3. Great for Cost-sensitive Organizations. Cost-sensitive organizations with in-house developers benefit from SugarCRM, eliminating concerns about recurring licensing fees.
Weaknesses:
  1. Clunky Interface. The interface lacks modernity, potentially hindering user adoption, particularly within sales teams.
  2. Limited Reporting Capabilities. SugarCRM’s reporting capabilities are restricted, requiring significant investment in development and internal costs to generate reports.
  3. Potential Higher Costs with the Community Edition. While the community edition doesn’t have a licensing fee, organizations are responsible for support, upgrades, patches, hosting, and security. Despite its cost-saving intent, it may end up being as expensive as SaaS options.

5. Pipedrive CRM

Pipedrive CRM is designed for smaller companies and solo founders with limited budgets seeking an entry-level CRM solution for customer interaction management. However, it may not be the best fit for larger companies with mature CRM processes requiring features like territory planning, quoting, and sales compensation management. Pipedrive CRM maintains its previous ranking among top CRM systems, with no significant developments noted.

Strengths:
  1. Workflow Automation: Pipedrive CRM offers workflow automation capabilities that are beneficial for companies looking to minimize data entry and automate lead capture and nurturing processes.
  2. Similar Look-and-feel as HubSpot: With a data model and user interface similar to HubSpot, Pipedrive CRM provides a familiar experience that aids sales teams, especially those less technically inclined.
  3. Easy Customization of Reports and Goal Setting: Teams with limited technical proficiency will find Pipedrive’s reports easy to customize compared to more complex tools.
Weaknesses:
  1. Weak Data Structure for Complex B2B Organizations: B2B organizations with intricate customer hierarchies may struggle to integrate with Pipedrive due to its weak data structure. Limitations in data model sharing for leads and contacts can pose challenges for larger companies.
  2. Limited Data Import and Export Functionality: Companies seeking robust data import and export capabilities, especially for leads and opportunities from external systems, may find Pipedrive limiting.
  3. Not Suitable for Larger Organizations: Pipedrive CRM may not meet the needs of larger organizations with deeper requirements for territory management, sales compensation, and approval workflows.

4. Zoho CRM

Zoho CRM is tailored for smaller professional services companies like marketing agencies, tech startups, and software development firms. It proves especially effective for those already utilizing Zoho for HCM or accounting purposes. However, it may not meet the advanced CRM needs of product-centric organizations. Zoho CRM maintains its previous ranking with no significant developments noted.

Strengths:
  1. Data Model Similar to Salesforce: Zoho’s data model mirrors Salesforce’s, facilitating implementation and integration with systems like ERP that have complex customer masters.
  2. Workflow for Data Quality: Zoho CRM includes a pre-packaged workflow builder, allowing teams with development expertise to construct intricate workflows. This aids in maintaining data hygiene and enhancing CRM adoption.
  3. Zoho Creator: The inclusion of Zoho Creator, an app development platform in the suite, enables developers to swiftly integrate other software and create custom apps without relying on additional third-party tools.
Weaknesses:
  1. Advanced CRM Features: Zoho CRM may not be suitable for large companies with regulatory, compliance, or planning needs due to its weaker out-of-the-box support for these capabilities.
  2. Territory Management and Sales Team Planning: Zoho CRM lacks robust support for territory management and sales team planning compared to some of the other leading CRM solutions.
  3. Limited Integration Options Outside of Zoho: While excelling within the Zoho ecosystem, integration options outside Zoho are limited. Connecting with other systems would require custom integration and development efforts.
Zoho CRM vs Microsoft Dynamics

3. HubSpot CRM

HubSpot CRM is a leading choice for smaller companies aiming for seamless integration of customer-centric workflows, covering essential CRM processes such as sales, service, CMS, and marketing automation. In contrast to Salesforce, HubSpot excels in user-friendliness and customization, even though it may not match the depth of customer and field service workflows or provide as many built-in custom objects for specific industries. 

However, this adaptability might pose challenges for companies unfamiliar with robust data and process governance. HubSpot CRM proves advantageous, especially for content-heavy B2B companies aiming for centralized management of digital marketing and sales channels. The recent acquisition of Clearbit further enhances HubSpot’s capabilities by integrating data and intelligence with core CRM processes, solidifying its position as the third-best CRM solution on our list.

Strengths:
  1. Price: HubSpot CRM stands out for companies seeking a more affordable CRM option than Salesforce.
  2. Marketing Automation and Omnichannel Tracking: One of the strongest marketing automation tools integrating all channels, including emails, social media, and the web.
  3. Ecosystem: HubSpot boasts a strong ecosystem and seamless integration with other CRM systems, CMS platforms, and eCommerce tools for users focusing on marketing automation.
Weaknesses:
  1. Weaker Data Model for B2B Businesses: The companies requiring ERP-like operational capabilities, including CPQ inside HubSpot, might struggle with the leaner object model of HubSpot.
  2. Advanced CRM Features: HubSpot may not suit companies with deeper compliance, regulatory, and quoting needs, necessitating substantial development on top of the platform.
  3. Territory Management and Sales Team Planning: The weaker data model makes it less suitable for industries requiring robust out-of-the-box capabilities for territory management and sales team planning, where referential data integrity is crucial for accurate CRM data.

2. Microsoft Dynamics CRM

Microsoft Dynamics 365 CRM is designed for mid-to-large-sized companies, especially those leveraging other Microsoft products such as Dynamics 365 ERP. However, for smaller companies seeking data model fluidity, it may not be the ideal choice.

Microsoft secures the second-largest market share in the CRM space, following Salesforce. It particularly appeals to companies prioritizing robust operational capabilities within the CRM, including features like territory planning, global and centralized compliance, complex CPQ processes, and tight integration with project management workflows.

While Microsoft excels in supporting operational processes, its integration support may be limited to commerce and content management platforms, modern search technologies, headless platforms, data and intelligence providers, and centralized social media management platforms. Despite these considerations, Microsoft Dynamics CRM remains a formidable player in the CRM market, securing its position at #2 in our list of top CRM options.

Strengths:
  1. Complex Business Object Support: Facilitates the creation of necessary permissions and approval flows crucial for larger, regulated enterprises.
  2. Integrated Microsoft Ecosystem: With database-level replication and a shared common data model, integration with other Microsoft products is seamless.
  3. Advanced Territory Management: The CRM comes pre-packaged with strong capabilities for advanced territory management and global sales compensation planning.
Weaknesses:
  1. Less Fluid Data Model: Dynamics 365 CRM has tighter dependencies between objects, particularly regarding pricing, products, and their correlations with accounts, posing usability challenges compared to more flexible CRM systems.
  2. CSV Import and Export Challenges: The platform lacks intuitive support for CSV import and export, making it less user-friendly for sales teams looking to import opportunities and leads from external systems.
  3. Limited Marketing Automation: The marketing automation component in Dynamics 365 lacks strong ecosystem support with external CMS providers.

1. Salesforce CRM

Salesforce serves companies of all sizes, featuring a startup-friendly version and excelling in managing complex CRM workflows. While not always the ideal choice for entities with unique CRM processes, such as those in real estate or uniquely structured non-profit organizations, Salesforce comprehensively covers enterprise sales and marketing workflows throughout all phases—pre-sales, sales, and post-sales. The platform stands out for its depth in industry-specific sales and marketing processes, offering pre-populated layers of business objects without the need for custom development on vanilla platforms. 

The Salesforce ecosystem holds authority in headless and commerce spaces, positioning it as an ideal enterprise Cx platform for various industries. These strengths contribute to Salesforce CRM maintaining its #1 position on our list.

Strengths:
  1. Robust Data Model for Varied CRM Needs: Salesforce boasts the most extensive data model, catering to the complex requirements of diverse industries and business models.
  2. Specialized Capabilities in Telecom and Media: Salesforce stands out with advanced product and CPQ capabilities, particularly beneficial for industries like medical devices and telecom.
  3. Comprehensive Product Portfolio and Ecosystem: Offering best-of-breed solutions across all CRM areas, including marketing automation, field services, and eCommerce.
Weaknesses:
  1. Cost: Salesforce may have a higher price tag compared to other CRMs, making the per-seat cost more expensive.
  2. Complex Customization Process: Customization in Salesforce may not be as intuitive as in other CRM systems, with a potentially complex and dated object model due to the mix of lightning and legacy interfaces.
  3. Industry-Specific Limitations: While Salesforce excels in certain industries, it may not be the best fit for every sector, requiring deep collaboration with ERP systems.

Conclusion

As customer experience takes center stage in securing business deals, sales and marketing departments increasingly require advanced CRM capabilities. A comprehensive CRM is essential for maintaining a centralized view of customers throughout their journey, whether in the pre-sales or post-sales phase. Without a CRM offering a centralized workflow and interaction management platform, competing in today’s market conditions can pose significant challenges.

The choice of CRM directly influences your enterprise architecture. Therefore, selecting a CRM that aligns with your business model and enterprise architecture is paramount for the success of digital transformation initiatives. If you’re currently evaluating CRM systems, consider the points highlighted above in addition to the expertise of independent CRM consultants. This list aims to assist you in narrowing down suitable options for your needs. 

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2025 Digital Transformation Report

This digital transformation report summarizes our annual research on ERP and digital transformation trends and forecasts for the year 2025. 

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