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Top 30 KPIs For Inventory Managers

Top 30 KPIs For Inventory Managers

A skilled inventory manager is one who carefully balances customer satisfaction with efficient capital management. Inventory managers take on the central role, overseeing the seamless flow of goods, optimizing stock levels, and ensuring the availability of the right products at the right time. Their responsibilities span from managing warehouse operations to refining procurement strategies, all geared towards enhancing the company’s overall performance.

Assessing the effectiveness involves measuring the KPIs for inventory managers, which act as valuable metrics for evaluating the success of inventory-related processes. Precision and efficiency are paramount in inventory management, necessitating to track specific KPIs for inventory managers which can provide insights into various facets of their operations. These metrics not only pinpoint areas for improvement but also empower inventory managers to make informed decisions that positively impact the company’s bottom line.

In this blog, we will discuss the top 30 KPIs for inventory managers that they should closely monitor. KPIs for inventory managers fall into three main categories: sales KPIs, receiving/warehouse KPIs, and operational KPIs. By comprehending and leveraging these metrics, inventory managers can streamline processes, elevate customer satisfaction, and contribute to the company’s overall success.

Sales KPIs For Inventory Managers

1. Inventory Turnover Rate

The inventory turnover rate is one of the sales KPIs for inventory managers that measures the number of times a company’s inventory is sold and replaced over a specific period, usually a year. A high turnover rate indicates that products are selling quickly, which is beneficial for cash flow and minimizing the holding costs of unsold items. Conversely, a low turnover rate suggests slow-moving inventory, tying up capital and potentially leading to obsolescence. This KPI is crucial for an inventory manager as it reflects the efficiency of stock management, helping them adapt strategies to align with market demands and optimize capital usage.

Inventory turnover rate = cost of goods sold / average inventory

Top 30 KPIs For Inventory Managers

2. Days on Hand

Days on hand is a sales KPI that measures the average number of days or weeks it takes to sell the current inventory. A low value signifies quick inventory turnover, which is positive for cash flow and reduces holding costs. On the other hand, a high value may indicate overstocking or slow-moving products, leading to potential obsolescence and tying up capital. These KPIs are vital for an inventory manager as they provide insights into the balance between stock levels and sales velocity, enabling strategic adjustments to align with market demands.

Days of inventory on hand = (average inventory for period / cost of sales for period) x 365

3. Stock to Sales Ratio

The sales KPI for inventory managers that compares the amount of stock on hand to the current sales volume is known as the stock to sales ratio. A high ratio may indicate overstocking, tying up capital, and potentially leading to increased holding costs. A low ratio could suggest potential stockouts, impacting customer satisfaction and sales revenue. For an inventory manager, maintaining an optimal stock to sales ratio is essential for ensuring inventory aligns with sales demand, minimizing holding costs, and maximizing profitability.

Stock to sales ratio = $ inventory value / $ sales value

4. Sell-through Rate

The sell-through rate is responsible for measuring the percentage of available inventory sold during a specific period. A high sell-through rate indicates efficient sales, minimizing the risk of overstocking and reducing holding costs. Conversely, a low sell-through rate may signify slow-moving inventory, potentially leading to obsolescence. This KPI is crucial for an inventory manager as it guides decisions on product promotions, pricing, and inventory replenishment strategies to optimize sales and prevent overstock.

Sell-through rate = (# units sold / # units received) x 100

5. Backorder Rate

This sales KPI for inventory managers measures the percentage of customer orders that cannot be fulfilled immediately due to insufficient stock. A low backorder rate indicates efficient inventory management, enhancing customer satisfaction. Whereas, a high backorder rate may result in lost sales and dissatisfied customers. For an inventory manager, minimizing the backorder rate is crucial for meeting customer demand, retaining business, and optimizing sales revenue.

Backorder Rate = (# delayed orders due to backorders / total # orders placed) x 100

6. Accuracy of Forecast Demand

The accuracy of forecast demand, a sales KPI for inventory managers evaluates how closely the forecasted demand aligns with actual sales. High accuracy suggests effective forecasting, minimizing stockouts and overstock situations. On the other hand, low accuracy may lead to inefficient inventory levels and potential lost sales. This KPI is vital for an inventory manager as it influences purchasing decisions, warehouse operations, and overall inventory optimization, ensuring resources are allocated efficiently.

Accuracy of Forecast Demand = [(actual – forecast) / actual] x 100



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7. Rate of Return

The rate of return measures the percentage of sold items that are returned by customers. A low return rate indicates customer satisfaction and product quality. Conversely, a high return rate may suggest issues with product quality, leading to potential financial losses. For an inventory manager, monitoring the rate of return is crucial for maintaining customer satisfaction, identifying product issues, and implementing corrective measures to optimize sales and minimize returns.

8. Product Sales

Product sales is a sales KPI that represents the total units of a specific product sold within a given period. High product sales indicate strong market demand and successful product positioning and, low product sales may suggest the need for marketing adjustments or potential product obsolescence. This KPI is important for an inventory manager as it informs decisions on inventory replenishment, marketing strategies, and overall product lifecycle management.

9. Revenue per Unit

Revenue per unit calculates the average revenue generated by selling one unit of a product. High revenue per unit suggests effective pricing strategies and profitable product offerings. On the contrary, low revenue per unit may require pricing adjustments or a reevaluation of the product’s market positioning. For an inventory manager, understanding revenue per unit is crucial for optimizing pricing strategies, maximizing profitability, and making informed decisions about product offerings.

Revenue per unit = total revenue for period / average units sold for period

10. Cost per Unit

Cost per unit measures the average cost incurred to produce or purchase one unit of a product. Low cost per unit indicates efficient cost management, contributing to higher profit margins. Conversely, high cost per unit may impact profitability and require cost reduction strategies. For an inventory manager, monitoring cost per unit is essential for optimizing procurement strategies, negotiating with suppliers, and ensuring cost efficiency in the production or purchasing process.

Cost per unit = (fixed costs + variable costs )/ # units produced

11. Gross Margin by Product

Gross margin by product is a sales KPI for inventory managers which calculates the percentage of revenue retained after deducting the cost of goods sold for a specific product. A high gross margin indicates profitability, while a low margin may require a reevaluation of pricing or production costs. This KPI is vital for an inventory manager as it guides decisions on product pricing, procurement strategies, and overall product profitability, contributing to the company’s financial success.

Gross margin = [(net sales – cost of goods sold) / net sales] x 100

12. Gross Margin Return on Investment (GMROI)

Gross margin return on investment (GMROI), a sales KPI for inventory managers, evaluates the profitability of inventory investments by comparing the gross margin to the average inventory investment. A high GMROI indicates efficient use of capital and inventory profitability while a low GMROI may suggest the need for inventory optimization strategies. This KPI is essential for an inventory manager as it guides decisions on inventory investment, product assortment, and overall profitability, maximizing returns on capital employed.

Gross margin return on investment = gross margin / average inventory cost

Warehouse KPIs For Inventory Managers

13. Time to Receive 

Time to receive is a warehouse KPIs for inventory managers which measures the average time taken to receive and store incoming inventory. A low time to receive indicates efficient warehouse operations, reducing the time products spend in transit. Conversely, a high time to receive may lead to delays in inventory availability. This KPI is important for an inventory manager as it impacts inventory replenishment speed, reducing the risk of stockouts and optimizing overall operational efficiency.

Time to receive = time for stock validation + time to add stock to records + time to prep stock for storage

14. Put Away Time

Put away time is a warehouse KPI for inventory managers that measures the average time taken to place received inventory into its designated storage location within the warehouse. A low put away time indicates efficient warehouse operations, reducing the time products spend in transition between receiving and storage. On the other hand, a high put away time may lead to delays in making inventory available for order fulfillment. This KPI is vital for inventory managers as it directly impacts the speed at which products become accessible for sale, minimizing the risk of stockouts and optimizing overall warehouse efficiency.

Put away time = total time to stow received stock

15. Supplier Quality Index

The supplier quality index is a warehouse KPI that assesses the quality of products received from suppliers. A high index indicates reliable and high-quality suppliers, reducing the risk of defects and returns. Conversely, a low index may suggest issues with product quality and supplier reliability. This KPI is crucial for an inventory manager as it influences supplier selection, inventory quality, and overall customer satisfaction, ensuring a seamless flow of high-quality products.

Supplier quality index = (material quality x 45%) + (corrective action x 10%) + (prompt reply x 10%) + (delivery quality x 20%) + (quality systems x 5%) + (commercial posture x 10%)

Operational KPIs For Inventory Managers

16. Lost Sales Ratio

The lost sales ratio is an operational KPI for inventory managers that measures the percentage of potential sales lost due to stockouts. A low lost sales ratio indicates effective inventory management, minimizing revenue loss. Whereas, a high ratio suggests the need for inventory optimization to prevent lost sales opportunities. This KPI is vital for an inventory manager as it highlights the impact of stockouts on revenue and guides decisions on inventory replenishment strategies.

Lost sales ratio = (# days product is out of stock / 365) x 100

17. Perfect Order Rate

Perfect order rate evaluates the percentage of orders that are fulfilled without errors. A high perfect order rate indicates efficient order processing and customer satisfaction. On the contrary, a low rate suggests issues with order accuracy, potentially leading to customer dissatisfaction and increased operational costs. This KPI is important for an inventory manager as it reflects the overall effectiveness of order fulfillment processes and guides improvements to enhance customer experience.

Perfect order rate = [(# orders delivered on time / # orders) x (# orders complete / # orders) x (# orders damage free / # orders) x (# orders with accurate documentation / # orders)] x 100

18. Inventory Shrinkage

Inventory shrinkage is an operational KPI for inventory managers that measures the loss of inventory due to theft, damage, or errors. A low shrinkage rate indicates effective security and inventory control measures. Conversely, a high rate suggests vulnerabilities in inventory management, impacting profitability. This KPI is crucial for an inventory manager as it guides decisions on security measures, inventory control, and loss prevention strategies, ensuring the integrity of the inventory.

Inventory shrinkage = ending inventory value – physically counted inventory value

19. Average Inventory

Average inventory calculates the average value of inventory during a specific period. A low average inventory suggests efficient stock turnover and capital usage. Whereas, a high average inventory may indicate overstocking and tie up capital. This KPI is vital for an inventory manager as it provides insights into the balance between stock levels and operational efficiency, guiding decisions on inventory optimization strategies.

Average inventory = (beginning inventory + ending inventory) / 2

20. Inventory Carrying Cost

Inventory carrying cost calculates the total cost of holding and storing inventory. A low carrying cost indicates efficient inventory management, minimizing expenses tied up in unsold stock while, a high carrying cost may suggest the need for inventory optimization to reduce financial impact. This KPI is crucial for an inventory manager as it influences decisions on inventory levels, storage solutions, and overall cost efficiency.

Inventory carrying costs = [(inventory service costs + inventory risk costs + capital cost + storage cost) / total inventory value] x 100

21. Customer Satisfaction Rate

Customer satisfaction rate measures the satisfaction of customers with the company’s products and services. A high satisfaction score indicates positive customer experiences, contributing to brand loyalty and, a low score may suggest areas for improvement to prevent customer dissatisfaction. This KPI is important for an inventory manager as it reflects the impact of inventory management on customer satisfaction, guiding improvements to enhance overall customer experience.

Customer satisfaction score = (# positive responses / # total responses) x 100

22. Fill Rate

Fill rate measures the percentage of customer orders fulfilled from available stock. A high fill rate indicates efficient order fulfillment, enhancing customer satisfaction. Conversely, a low fill rate may lead to backorders and customer dissatisfaction. This KPI is vital for an inventory manager as it guides decisions on inventory levels, order processing efficiency, and overall customer service improvement.

Fill rate = [(# total items – # shipped items) / # total items] x 100

23. Gross Margin Percent

Gross margin percent calculates the percentage of revenue retained after deducting the cost of goods sold. A high gross margin percentage indicates profitability, while a low margin may require adjustments to pricing or cost reduction strategies. This KPI is crucial for an inventory manager as it guides decisions on pricing strategies, procurement efficiency, and overall profitability, contributing to the financial success of the company.

Gross margin percent = [(total revenue – cost of goods sold) / total revenue] x 100

24. Order Cycle Time

Order cycle time measures the average time taken to fulfill a customer order from initiation to delivery. A low order cycle time indicates efficient order processing and quick delivery, enhancing customer satisfaction. Conversely, a high cycle time may lead to delays and customer dissatisfaction. This KPI is important for an inventory manager as it guides improvements in order processing efficiency, reducing lead times and optimizing overall operational performance.

Order cycle time = (time customer received order – time customer placed order) / # total shipped orders

25. Stock-Outs

Stock-outs measure instances where products are not available when customers demand them. A low occurrence of stockouts indicates effective inventory management, minimizing revenue loss and customer dissatisfaction. On the other hand, frequent stockouts may suggest issues with inventory optimization strategies. This KPI is vital for an inventory manager as it reflects the impact of inventory availability on customer satisfaction and guides decisions on inventory replenishment strategies.

Stock-outs = (# items out of stock / # items shipped) x 100

26. Service Level

Service level measures the percentage of customer demand that a company can fulfill. A high service level indicates effective inventory management, meeting customer demand, and enhancing satisfaction while a low service level may lead to lost sales and dissatisfaction. This KPI is crucial for an inventory manager as it guides decisions on inventory levels, order fulfillment strategies, and overall customer service improvement.

Service level = (# orders delivered / # orders received) x 100

27. Lead Time

Lead time measures the time taken from placing an order to receiving the inventory. A low lead time indicates efficient supply chain operations and quick product availability. Conversely, a high lead time may lead to delays in order fulfillment and potential stockouts. This KPI is important for an inventory manager as it guides decisions on supplier relationships, order planning, and overall supply chain efficiency.

Lead time = order process time + production lead time + delivery lead time

28. Dead Stock/Spoilage

Dead stock/spoilage measures the percentage of inventory that has become obsolete or spoiled. A low dead stock/spoilage rate indicates effective inventory management and minimizes financial losses. Whereas, a high rate may suggest issues with product demand forecasting or storage conditions. This KPI is vital for an inventory manager as it guides decisions on inventory levels, product lifecycle management, and overall inventory optimization.

Dead/spoiled stock = (amount of unsellable stock in period / amount of available stock in period) x 100

29. Available Inventory Accuracy

Available inventory accuracy measures the precision of inventory records in reflecting the actual available stock. High accuracy ensures reliable inventory information for decision-making while low accuracy may lead to errors in order fulfillment and operational inefficiencies. This KPI is crucial for an inventory manager as it guides decisions on inventory tracking systems, technology investments, and overall data accuracy, ensuring reliable information for optimal inventory management.

Available inventory accuracy = (# counted items that match record / # counted items) x 100

30. Internal WMS Efficiency

Internal WMS efficiency measures the effectiveness and accuracy of the internal warehouse management system. High efficiency ensures smooth warehouse operations and accurate inventory tracking. Conversely, low efficiency may lead to errors in order fulfillment and operational disruptions. This KPI is important for an inventory manager as it guides decisions on technology investments, system optimizations, and overall warehouse management, enhancing operational efficiency.

Internal WMS efficiency (ROI) = (gain on investment – cost of investment) / cost of investment

Conclusion

In conclusion, mastering the art of effective inventory management is essential for businesses. Skilled inventory managers play a central role in achieving this delicate balance between customer satisfaction and capital efficiency. The intricate responsibilities they shoulder, from overseeing seamless product flow to optimizing stock levels, contribute significantly to a company’s overall success.

Assessing the effectiveness of inventory management involves delving into KPIs for inventory managers. These are indispensable metrics that serve as a compass for evaluating the triumphs of inventory-related processes. These metrics serve not only to pinpoint areas for improvement but also to empower inventory managers with informed decision-making capabilities. Thus, ultimately influencing the company’s bottom line positively.

This blog has delved into the top 30 KPIs for inventory managers, categorized into three main dimensions: sales KPIs, receiving/warehouse KPIs, and operational KPIs. By comprehending and strategically leveraging these metrics, inventory managers can navigate the intricate landscape of inventory management. They can streamline processes, elevate customer satisfaction, and contribute substantially to the holistic success of the company.

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FAQs

Top 4 ERP Inventory Management Best Practices

What is inventory? Inventory can be anything that has a financial value. It can be a product or a service. It is anything and everything that goes on your sales order or purchase order. Now, the second task is to manage your inventory efficiently. Before you know about efficient ERP inventory management best practices, let’s discuss the importance of coded inventory i.e. SKUs.

The Importance of Coded Inventory

So, when you look at your sales order, there will be a bunch of headers and product lines. The product lines are entered by SKUs. The whole idea of SKU is that once you have the ID, you grab the whole product information. You are bundling every single piece of information related to that product under that SKU. 

Top 4 ERP Inventory Management Best Practices

Now, when you look at SKU, obviously there will be SKU numbers along with a lot of different layers. These layers can be either dependent or independent. Let’s understand this with an example. Suppose we have four different SKUs – 1100, 1101, 1102, and 1103 which are independent. Each SKU will further have multiple data points. Suppose the SKU number 1100 has 2000 different data points. What are these data points on the inventory level? These data points are going to be everything that defines that particular inventory, for example, a lot number. 

The whole intent of keeping information bundled up is to make sure that your data entry is simplified. Let’s say you want to use this product anywhere in your system or any process. There are going to be 1000 to 2000 data points associated with each SKU. It could be weight, dimension, lot number, or any other attribute related to the product. If you have to enter 2000 different data points, you are going to go crazy. Therefore, you need some sort of description of your inventory that you can grab quickly.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

Advanced Inventory Types

The way you model these SKUs defines what result you are going to get out of your ERP. Therefore, product modeling is very critical here. Now that we have cleared the basics, let’s dive into types of inventory. There are three kinds of inventory: dimensional inventory, piece inventory, and matrix inventory. Understanding each of them is important as it will make both your ERP selection and ERP implementation easier. Using an ERP system that does not support any one type of inventory might result in planning issues. It might also result in ad-hoc processes and increased admin effort in correlating dimensions on top of raw data.

1. Matrix Inventory

Let’s understand this concept with an example. Suppose there are two shoes and the only difference in the production perspective between them is the pigment used. One is black and the other is red. The way the manufacturing process works is how you organize the information. You reutilize as much as possible. The more you reutilize, the more financial efficiencies you are going to get from the process. So, these shoes could be manufactured in the same way as all their pieces except when it comes to mixing the pigment. But suppose now you want to change the assembly process for the black shoe.

You have to probably go to every black shoe variant and change this information as the data is not interconnected. This becomes a huge problem in industries like fashion and apparel where the demand is driven by style, season, etc. That’s where matrix inventory comes in handy. The whole intent of matrix inventory is to reutilize the information as much as possible by organizing it differently. As the name suggests it is planned exactly like a matrix.

The base SKU remains the same, but you can have other attributes like color, size, etc related to it. Because of this reason, the data related to the SKU is interconnected. So anytime there is going to be a change in the foundational SKU you are not necessarily going to multiple places and changing that.

2. Dimensional Inventory

The problems and intent of dimensional and matrix inventory are very much similar with few differences. Let’s understand this with two examples. So, whenever you go to a grocery store, you can scan a barcode and it gives all the details of the SKU. Let’s say you have chicken in the meat section of the store. Chicken no. 1 with SKU 1101, chicken no. 2 with SKU 1102, etc. These are very similar chickens with the only difference of the dimension – weight. Now, if the SKU of these chickens is not blended with the dimension weight, you cannot sell it. This is because you need to know this information while packaging when sold and charge the customers accordingly. 

Now, for the second example. Let’s say you have a sheet metal and you are trying to cut it into different pieces of different dimensions for car manufacturing. The sheet metal will have an SKU, and so will each of its parts. But just the SKU won’t be enough and you are going to need some sort of attributes to be able to plan at the attribute level. So you are going to create some sort of attribute here, like heat number, and plan the inventory accordingly. It is similar to how the matrix inventory works in the retail industry but won’t have as many permutations and combinations as there are in retail. 

3. Piece Inventory

Piece inventory comes in continuation of the dimensional inventory. Let’s take the same example of the sheet metal mentioned above. Now let’s say after entering the dimensions, you need the machine to cut the sheet metal into ten different pieces. But logically the machine can only cut the sheet metal into twelve pieces and not ten. So now, you have to decide what you do with those two pieces. What are the possibilities? One possibility is that you can simply throw it in the scrap. If you throw there is a financial value attached to it, which will make your pieces far more expensive. Another possibility could be you put these two extra pieces for some next job. Now this decision might create friction as it affects the entire production line. 

This is where piece inventory should be planned. What do you do with these pieces? How do you organize these pieces? There is a functionality inside ERP in which once pieces are recognized, you have some flexibility in how they will be accounted for. So when you define this nesting process, the system already knows that it is going to create these two extra pieces. So whatever you define in this part of the algorithm, you can define them in advance so that you don’t have to impact your production process. 

ERP Inventory Management Best Practices

Now that you know the difference between these three types of inventory it will help you design your inventory accordingly. Based on the industry types this will help in devising the ERP inventory management best practices for maximum financial efficiency. Below are the top 4 ERP inventory management best practices that you should always keep in mind before you design your inventory. 

1. Mimic The Physical Process

Designing inventory systems that closely mirror the physical manufacturing process is one of the fundamental ERP inventory management best practices. By aligning the digital representation of inventory with its real-world counterpart, you can ensure seamless integration and a more accurate reflection of your operational reality. This strategy involves breaking down the manufacturing process into modular components, just as you would in the physical production of goods.

The goal here is to replicate and optimize the flow of materials and products throughout the entire supply chain. By doing so, you can identify bottlenecks, streamline workflows, and maximize resource utilization. This approach not only enhances efficiency but also minimizes discrepancies between digital records and the actual state of inventory, ultimately leading to more accurate forecasting and planning.

2. Balancing Data Entry

Balancing data entry from the user’s perspective is one of the critical ERP inventory management best practices. It ensures the accuracy and reliability of inventory information. While it’s essential to capture comprehensive data for each inventory item, a balanced approach avoids unnecessary complexity that may arise from overloading the system with redundant information. Prioritizing user-friendly data entry methods not only reduces the risk of errors but also enhances the speed of data input.

You should aim to strike a balance between collecting essential information for effective inventory management and ensuring that the data entry process remains intuitive for users. This strategy helps maintain data accuracy, streamlines processes and facilitates smoother collaboration among your teams involved in inventory management.

3. Expert Review of SKU Design

Engaging independent ERP consultants to review and optimize your SKU design aligned with ERP planning is one of the most effective ERP inventory management best practices. SKU design goes beyond mere identification codes; it involves structuring product information in a way that aligns with the broader goals of the ERP system. Subject matter experts in the field can provide valuable insights into industry best practices, ensuring that SKU design maximizes the capabilities of the ERP platform. This strategy involves considering not only current operational needs but also anticipating future requirements. Through expert review, you can fine-tune your SKU design to enhance scalability, flexibility, and overall adaptability to evolving market demands.

4. Multiple Rounds of Testing During ERP Implementation

Conducting multiple rounds of testing during the ERP implementation is considered crucial as one of the ERP inventory management best practices. This process involves simulating real-world scenarios to ensure that the inventory module functions effectively and aligns with the specific needs of the business. Testing helps identify potential issues, discrepancies, or inefficiencies before the system is fully deployed, reducing the risk of disruptions to day-to-day operations.

Independent ERP consultants play a critical role in this strategy by leveraging their knowledge to anticipate future requirements and forecast potential risks. Rigorous testing not only validates the functionality of the inventory module but also provides valuable insights into system performance, helping you to make informed decisions and adjustments before the ERP system becomes an integral part of your operational infrastructure.

Conclusion

If you are looking to implement ERP inventory management best practices, you must understand the type of inventory you need to design based on your industry.  Each of them has its own merits when utilized efficiently for the desired results from the ERP systems. The whole intent here is to figure out what is the best way to organize the SKUs of your inventory. Understanding these concepts will also help reduce manual data entry, which reduces time spent on SKU maintenance and ultimately helps increase the financial margins. This list aims to offer potential options for your further evaluation with independent ERP consultants.

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ERP Implementation Failure Recovery

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FAQs

Top 10 TMS Systems In 2024

What exactly is a TMS system? The interpretation can vary depending on who you ask. In the transportation and 3PL sectors, a TMS essentially functions as their ERP, overseeing up to 90% of their processes. Historically, TMS packages excluded accounting, relying on external accounting software like Sage or Microsoft GP. With the advent of cloud-based TMS systems, a comprehensive solution, including accounting, is now possible. This complexity adds an extra layer of challenge to the process of selecting a TMS system.

Similar to WMS, TMS systems come in various forms. At times, they function as tools for supply chain consulting firms to oversee their transportation clients. Given that certain TMS vendors may not exclusively be technology-focused, political considerations influence carrier participation in their network. These factors play a role in determining the quality of the rating algorithm and the insights derived from AI and ML.

Additionally, the scale of TMS systems can differ depending on their size. For example, smaller TMS systems may serve as basic shipping add-ons, offering streamlined features like rate shopping. In contrast, larger TMS systems not only encompass all transportation modes but may also include a carrier network and other integrated supply chain capabilities. So for those seeking a TMS solution, grasping the impact of these layers on TMS scope is crucial. Now, let’s explore the top 10 TMS systems in 2024.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

Criteria

  • Overall market share/# of customers: How large is the market share of this TMS product? TMS vendors‘ overall market share is irrelevant for this list if they have multiple TMS products in their portfolio. 
  • Ownership/funding: Who owns the TMS vendor? Is it a private equity company, a family or a group of families, or a wealthy corporate investor?
  • Quality of development (legacy vs. legacy dressed as modern vs. modern UX/cloud-native): How modern is the tech stack? Not clunky! How aggressively is the TMS vendor pushing cloud-native functionality for this product? No fake clouds! Is the roadmap officially announced? Or uncertain?
  • Community/Ecosystem: How vibrant is the community? Social media groups? In-person user groups? Forums?
  • Depth of native functionality (for specific industries): Last-mile functionality for specific industries natively built into the product?
  • Quality of publicly available product documentation: How well-documented is the product? Is the documentation available publicly? How updated is the demo content available on YouTube?
  • Product share and documented commitment (of the publisher through financial statements): Is the product share reported separately in financial statements if the TMS  vendor is public?
  • Acquisition strategy aligned with the product: Are there any recent acquisitions to fill a specific hole with this product? Are there any official announcements to integrate recently acquired capabilities?
  • Maturity of the Supply Chain Suite: How mature are other capabilities that would augment TMS, such as WMS, S&OP, and the network?
  • User Reviews: How specific are the reviews about this product’s capabilities? How recent and frequent are the reviews?
  • Must be a TMS product: Must be a recognized TMS product by several analyst firms with a proven track record and market share.

10. CH Robinson/Navisphere TMS

Navisphere, a TMS solution provided by supply chain consulting firm CH Robinson, is tailored for companies seeking both supply chain subject matter expertise and a technical solution. However, it may not be the ideal choice for those solely seeking a TMS solution without managed services. So opt for CH Robinson if you require a TMS solution supporting multiple transportation modes, including managed services from a single vendor.

Pros
  1. Network strength of CH Robinson. A notable advantage is the robustness of CH Robinson’s proprietary network, influencing rates and providing quality insights.
  2. Supply chain industry expertise. CH Robinson brings extensive subject matter knowledge and holds licenses for various transportation modes, eliminating the need for third-party consulting firms.
  3. Comprehensive supply chain services. CH Robinson serves as a one-stop shop for various supply chain needs, particularly excelling in the food and produce market.
Cons
  1. Potential conflict of interest. Some may perceive CH Robinson’s pricing algorithm as biased, leading to concerns about carriers avoiding collaboration due to potential conflicts of interest.
  2. Not a pure TMS solution. While smaller companies exclusively working with CH Robinson might find it suitable as a TMS solution, it may not be the best fit for those collaborating with multiple vendors.
  3. Limited to the CH Robinson network. A significant limitation is that the solution is confined to the CH Robinson network

9. Trimble TMS

Trimble, a robust TMS solution tailored for transportation companies, stands out with its features for driver compliance, reporting, and monitoring. While an excellent fit for the trucking or 3PL industry managing internal fleets, Trimble TMS may not be suitable for businesses with non-transportation-centric models, such as retail or manufacturing. 

Opting for Trimble is advisable if you operate in the trucking or 3PL sector, particularly with an internal fleet. However, for cloud-native solutions, especially in industries with different business models, exploring other options may be more appropriate. Choose Trimble if you are in the trucking or 3PL industry with an internal fleet, but look elsewhere for cloud-native solutions, especially in industries without transportation-like business models.

Pros
  1. Maps and telematics. Trimble facilitates accurate data collection from drivers, minimizing errors and operational overhead.
  2. Tailored for trucking companies. Designed with unique TMS capabilities essential for trucking operations, including dispatch, scheduling, and batch load planning.
  3. Pre-built compliance for trucking. Compliance requirements are seamlessly integrated into operational workflows, reducing administrative efforts for trucking companies.
Cons
  1. Legacy technology. While functionally strong, Trimble’s solution relies on legacy technology.
  2. Limited industry focus. Due to its industry-specific focus, Trimble may not be the optimal choice for diverse companies.
  3. Not fully independent. Similar to CH Robinson, Trimble provides managed services, making it less independent than some solutions on this list.

8. Descartes TMS

Descartes proves to be an excellent choice for companies seeking multi-modal capabilities within their international supply chain networks. It also has another TMS platform in its portfolio tailored for trucking companies and 3PL providers, providing options for multiple market segments. 

Opt for Descartes if you require a best-of-breed TMS solution with multi-modal capabilities and operate within a large enterprise setting. Descartes might also have options for smaller trucking companies as well as 3PL with smaller operations.

Pros
  1. Managed services available. Descartes TMS provides managed services, offering support for international regulatory and compliance requirements.
  2. Comprehensive TMS with international data analytics. The solution is a comprehensive TMS featuring extensive capabilities, including a visibility platform for the international supply chain.
  3. Options for multiple Market Segments. Descartes has specific solutions for different market segments, covering their unique needs without pushing them for solutions that are one-size-fits-all.
Cons
  1. Not completely independent. Similar to CH Robinson, Descartes relies on managed services, which may limit its independence.
  2. May not be SMB-friendly. SMB companies seeking a cost-effective solution might find Descartes to be relatively expensive.
  3. Not a complete suite with WMS, etc. As a best-of-breed TMS solution, Descartes requires integration with external systems, such as WMS and S&OP, to achieve parity with other solutions on this list.

7. Mercury Gate

Mercury Gate, a cloud-native TMS solution, caters to SMB companies transitioning from smaller shipping add-ons like Pacejet or ShipStation. However, it may not be the optimal choice for large enterprises or businesses with international supply chains.

Consider Mercury Gate if you are an SMB DTC or CPG company seeking a cloud-native solution. On the contrary, if you are an enterprise or have an international supply chain, Mercury Gate may not align with your requirements.

Pros
  1. Fleet management and last-mile capabilities. Particularly beneficial for companies in the CPG and DTC space.
  2. Claims management capabilities. Aiding in freight audits for companies with 3PL components in their business model.
  3. Cloud-native UI. Attractive for companies using cloud-native ERP solutions like NetSuite or Acumatica.
Cons
  1. Limited to North America. Mercury Gate currently focuses solely on North America, which may be restrictive for companies with international supply chains.
  2. Not integrated with other platforms such as WMS. As a standalone TMS solution, it lacks integration with a complete suite, including pre-integrated WMS or S&OP, posing a limitation for budget-conscious companies.
  3. Limiting reporting capabilities. Users have reported that the reporting capabilities are not as pre-configured compared to some other platforms.

6. 3Gtms TMS (Pacejet)

3Gtms, tailored for SMB trucking companies and bolstered by the Pacejet acquisition, expands its capabilities to cover not just LTL and FTL but also parcel shipments. However, it’s not the ideal choice for large enterprises.

Consider 3Gtms if you seek a TMS solution encompassing all transportation modes—LTL, FTL, and parcels—for domestic shippers with some international presence. Nevertheless, if you are in pursuit of a cloud-native experience with a sophisticated supply chain suite, 3Gtms might not align with your requirements.

Pros
  1. SMB-friendly. The solution offers advanced dispatch and load management capabilities, catering to the needs of SMBs.
  2. Complete shipping solution. Encompassing all transportation modes for domestic shippers, 3Gtms provides a comprehensive shipping solution, albeit with a focus on SMBs.
  3. Ideal for light TMS needs. Particularly useful for companies with light shipping requirements, especially those seeking a native or hybrid experience within SMB ERP ecosystems like Acumatica or Infor CloudSuite Industrial (Syteline).
Cons
  1. Not enterprise and integrated suite. Lacking components found in larger supply chain suites, 3Gtms is not the best fit for large enterprises.
  2. May require add-ons for advanced capabilities. Advanced features may necessitate third-party add-ons or customization, potentially limiting applicability to all business models.
  3. Patchy User Experience. While the PaceJet solution is cloud-native, the older components remain legacy, potentially affecting the overall user experience.

5. e2open (BlueJays/Cloud Logistics)

e2open stands out as the most comprehensive suite, offering balanced capabilities in execution, planning, and network. It caters to enterprises seeking a pre-integrated suite with robust planning and forecasting, leveraging AI and ML. However, it may not be the ideal choice for smaller companies.

Consider e2open if you are a large enterprise utilizing SAP or Oracle, seeking an enterprise-grade supply chain suite to manage international supply chains, especially if collaborative planning and forecasting with suppliers are essential.

Pros
  1. All Modes. The execution component covers road, rail, ocean, and air, boasting strong enterprise-grade capabilities.
  2. Global Reach. e2open spans a broad geographic reach, encompassing most regions worldwide, providing an advantage over smaller solutions.
  3. Ideal for Collaboration-Centric Businesses. With robust capabilities for channel-centric businesses and integrated TMS capabilities, e2open suits companies seeking a comprehensive, pre-integrated suite.
Cons
  1. Not as Complete as Some Competitors. While highly comprehensive, e2open may not boast the strongest TMS solution compared to others on this list, especially in areas like in-house fleet and driver compliance.
  2. Not SMB-Friendly. The solution’s complexity and cost may be overwhelming for SMBs.
  3. Limited Ecosystem. Being relatively new in the market, e2open has a somewhat limited ecosystem compared to more established solutions.

4. Manhattan Associates

Manhattan is renowned for its WMS but also integrates TMS capabilities into its Supply Chain suite, which is particularly beneficial for industries with substantial retail store traffic like apparel, footwear, or grocery. Ideal for those already using Manhattan WMS, it provides integrated TMS functionality, though not recommended for SMBs.

Choose Manhattan TMS if you are currently utilizing or considering Manhattan as part of your architectural framework.

Pros
  1. Pre-Integrated with WMS. Simplifies operations for companies with limited IT capabilities or a constrained budget, although pre-integrated workflows should be thoroughly assessed based on specific use cases.
  2. Suited for Retail-Centric Industries. Manhattan’s focus on retail ensures robust TMS workflows for high-volume grocery, apparel, and shoe verticals.
Cons
  1. TMS as an Add-On. TMS is not Manhattan’s primary offering, potentially lacking the mature capabilities found in best-of-breed TMS systems.
  2. Not for SMBs. Tailored for upper-mid market and enterprise segments, it may overwhelm SMBs with its extensive features.
  3. Expensive. Geared towards enterprises, Manhattan’s premium offering might be costly for SMBs not requiring advanced enterprise features.

3. SAP Transportation Management

SAP transportation management solutions cater primarily to companies already entrenched in SAP technologies, especially SAP EWM, seeking to build their entire tech stack on SAP. These solutions are well-suited for large enterprises with product-centric operations and distributors, especially with complex business models such as 3PL.

Smaller companies may find SAP’s offerings overwhelming. Opt for an SAP transportation management solution if you need an execution component pre-integrated with SAP technologies, compatible with other enterprise-grade solutions like e2open or Project44.

Pros
  1. Pre-Integrated with SAP Suite. SAP TM seamlessly integrates with other SAP offerings within the SAP S/4 HANA suite, particularly EWM, though careful vetting is essential to ensure compatibility with unique use cases.
  2. Ideal for Large Enterprises (> $10B). Companies exceeding $10 billion in size, requiring global compliance and transactional traceability, stand to gain the most value from SAP transportation management.
  3. Ideal for Complex Business Models. Companies with intricate business models, such as distributors with 3PL operations or 3PL firms needing comprehensive billing functionality, will find SAP’s solution compelling.
Cons
  1. Relies on Descartes for Carrier Communication. External communication and document management may not be as advanced as other solutions, necessitating additional expenses, such as Descartes, for carrier communication.
  2. Requires Add-Ons for Comparison with Manhattan and Blue Yonder. Achieving parity with other components of a supply chain suite may demand several costly add-ons not readily available with SAP.
  3. Not Suitable for SMBs. SMBs may find SAP’s capabilities not only overwhelming but also cost-prohibitive due to their alignment with more mature functionalities.

2. Blue Yonder

Blue Yonder boasts one of the most robust supply chain suites, encompassing various facets, including planning and execution, with a particularly robust execution component for transportation management. 

Notably, Blue Yonder distinguishes itself from e2open by leveraging network and data from partners, while e2open operates on its proprietary network. Blue Yonder stands out with a significant number of enterprise-grade installations compared to other vendors. Opt for Blue Yonder if you need a fully integrated supply chain suite, specially tailored for retail-centric industries, covering diverse areas, from execution to planning.

Pros
  1. Comprehensive Supply Chain Suite. Blue Yonder offers one of the most comprehensive supply chain suites, aligning particularly well with retailers due to its data model.
  2. Ideal for Enterprises. Enterprises aiming for supply chain process maturity will find Blue Yonder’s capabilities valuable, designed to seamlessly integrate global supply chain processes.
  3. Global Supply Chain Capabilities with Control Tower. Blue Yonder’s supply chain spans all modes and geographies, providing end-to-end traceability for global supply chain operations.
Cons
  1. Not for SMBs. SMBs seeking simpler solutions may find Blue Yonder overwhelming.
  2. Not Ideal for Standalone TMS Needs. The integrated suite might be excessive for companies seeking straightforward capabilities to manage transportation and logistics processes independently.
  3. Expensive. Companies seeking simpler solutions might perceive Blue Yonder’s mature capabilities as costly.

1. Oracle TMS

Much like SAP, Oracle excels in providing enterprise-grade execution components for transportation management, particularly in industries where tight collaboration with other Oracle solutions like ERP or RMS is essential. 

This is especially beneficial for sectors with stringent compliance and regulatory requirements, such as international trade compliance and reporting. So opt for Oracle TMS if you require enterprise-grade transportation solutions with a dynamic ecosystem integrating best-of-breed capabilities for other components of the supply chain suite.

Pros
  1. Pre-Integrated with Oracle ERP. Oracle TMS offers a seamlessly embedded experience with WMS, RMS, and ERP, a feature not available in standalone systems.
  2. Ideal for Retail and Transportation-Centric Industries. With a strong presence in retail and transportation verticals, Oracle’s R&D focus caters to the unique needs of these sectors.
  3. Global Supply Chain Capabilities with Control Tower. Oracle TMS spans all transportation modes globally, ensuring end-to-end traceability of the execution component and featuring control tower capabilities.
Cons
  1. Not for SMBs. SMBs seeking simpler solutions may find Oracle’s enterprise capabilities overwhelming and unnecessary.
  2. Not Ideal for Standalone TMS Needs. Companies desiring straightforward standalone TMS solutions without impacting other departments or processes might find Oracle to be too comprehensive.
  3. Expensive. Enterprises seeking simpler solutions may perceive Oracle’s enterprise-grade features as overwhelming and unnecessarily costly.
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Conclusion

Much like other enterprise software categories, TMS systems come in various configurations. The suitability of a TMS system for a business largely depends on how it aligns with the enterprise architecture and business model.

If you’re considering a TMS system, it’s crucial to distinguish between systems provided by consulting firms and those by pure-play technology firms. Delve into your business model and enterprise architecture to evaluate which system aligns best with your needs. This list aims to offer potential options for your further evaluation with Independent TMS consultants.

FAQs

Top 10 HCM Software In 2024

Top 10 HCM Software In 2024

HCM software holds a unique position in the architecture. Although some believe ERP should encompass HCM processes, regulatory challenges necessitate a dedicated HCM system. Smaller companies may initially rely on payroll software. However, as they grow, the complexity of HR demands sophisticated HCM solutions to navigate compliance and regulatory issues. Notably, the confidentiality requirements for HR data, encompassing compensation and personal information, pose significant challenges. The challenges are dictated by varying state and country regulations.

There’s a significant overlap between HCM, CRM, and ERP software, given their interconnected nature. Companies with union reporting requirements may need ERP processes embedded with employee data, while those with production scheduling needs require employee data integrated into shop floor processes. Certifications and availability are also crucial, ensuring the allocation of the right skill set for specific jobs.

Selecting an unsuitable HCM software that is not tailored to your industry can impact your enterprise architecture. This list aims to outline the pros and cons of the leading HCM software options available in the market.



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10. UKG Ready

UKG Ready stands out among the top HCM software for SMBs, suitable for global organizations with basic HCM needs. Positioned between smaller solutions like BambooHR and ZohoHR and larger ones like Workday and SuccessFactors, UKG Ready offers a more accessible adoption for smaller organizations. Unlike larger counterparts, it doesn’t require configuring enterprise-level approvals, making it user-friendly. Companies headquartered in the U.S., Canada, Mexico, the U.K., France, the Netherlands, Belgium, New Zealand, and Australia can leverage UKG Ready for employee support in over 85 countries.

However, UKG Ready may not suit larger organizations with specific needs like succession planning, flexible benefits, and intricate compliance reporting requirements.

9. Zoho HCM

Zoho HCM is tailored for SMBs in sectors like IT, media, education, healthcare, and finance, particularly advantageous for those already using other Zoho apps. With a budget-friendly licensing price, it’s accessible for startups and smaller companies, complemented by strong support for DIY usage.

Zoho HCM’s simplified design suits their business model but may not be ideal for industries with intricate reporting or compliance needs. Larger companies with complex benefits management requirements may find it lacking. Additionally, Zoho HCM supports around 20 languages, limiting its global reach compared to UKG Ready.

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8. Infor WFM

Infor WFM is tailored for larger manufacturing organizations with union workers, catering to industries like automotive, aerospace, hospitality, public sector, and healthcare. It addresses specific employee reporting requirements governed by OSHA and other relevant regulatory organizations in specific countries.

Infor WFM, being a relatively costly product, is not an ideal fit for SMBs. It is best suited for larger companies with a minimum revenue of $250 million and a substantial workforce. The solution is particularly advantageous for organizations already utilizing Infor products like Infor LN or M3, as it seamlessly integrates with them. This integration facilitates the embedding of employee data into service and procurement scheduling workflows.

7. Ceridian Dayforce HCM

Ceridian Dayforce HCM is designed for SMB companies in manufacturing, retail, hospitality, the public sector, and healthcare. While it shares similarities with Infor WFM, Dayforce is more tailored for smaller organizations with a significant focus on blue-collar and hourly workers.

The solution lacks advanced features like benefits management, what-if scenarios, and succession planning, making it unsuitable for companies needing intricate approval processes or robust security workflows.

6. ADP Vantage HCM

ADP Vantage provides an integrated suite featuring HR Payroll, Workforce Management, Benefits, Recruiting, and Talent Management. Tailored for large enterprises with 1000+ employees, it is particularly advantageous for those already using ADP for payroll, offering separation of duties and accommodating various management layers.

For smaller companies, setting up and maintaining ADP Vantage can be complex, given the additional overhead of separation of duties. Communication issues among different modules, particularly between benefits management and payroll, can pose challenges for real-time interactions, as reported by our customers.

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5. BambooHR

BambooHR, geared towards SMBs with basic HCM needs, competes closely with ZohoHR. Both target similar industries and startups with smaller HR departments and limited implementation budgets. With a total implementation cost as low as $3-5K, BambooHR provides support directly from Bamboo HR or through one of its partners.

The solution has limited reporting capabilities and may necessitate add-ons for advanced features like time clocks. In contrast, more advanced products such as Ceridian offer these capabilities out-of-the-box.

4. UKG Pro

UKG Pro, the flagship product in the UKG portfolio, caters to mid-large organizations with a need for enterprise workflows, separation of duties, and comprehensive workforce management. It seamlessly integrates with UKG Dimension products for advanced workforce management, positioning itself as a full-suite product akin to Workday, SAP SuccessFactors, and Oracle HCM. With native localization in over 100 countries, it eliminates the need for add-ons or partner-provided functionality to support diverse global requirements.

UKG Pro faces a challenge in its ecosystem with a limited number of available partners for product support, especially when compared to industry counterparts like Workday, SAP SuccessFactors, and Oracle Cloud HCM.

3. Oracle Cloud HCM

Designed for larger enterprises with complex management structures and approval flows, Oracle Cloud HCM is ideal for industries like technology, media, telecommunications, and healthcare. It offers additional advantages for organizations already utilizing other Oracle products, such as Oracle Cloud ERP. 

Despite its strengths, Oracle Cloud HCM presents challenges, particularly with its user interface, which relies on legacy products like Taleo. Smaller companies may find its complex workflows and data setup overwhelming. Moreover, it may not be the optimal choice for industries employing blue-collar workers, emphasizing the importance of considering these factors when evaluating the solution.

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2. Successfactors

Tailored for enterprises, the SuccessFactors HXM suite is an ideal choice for companies utilizing other SAP products, notably SAP S/4 HANA. Boasting support for 43 languages and over 45 localizations, it provides a holistic solution. With a dynamic ecosystem of consultants, it meets the varied requirements of manufacturing and trade-related industries, presenting a compelling option for businesses deeply rooted in the SAP ecosystem.

SAP SuccessFactors seamlessly integrates with other enterprise-grade SAP products like Qualtrics for comprehensive employee experience workflows. However, its extensive capabilities and costs might be overwhelming for smaller companies.

1. Workday

Workday caters to enterprise-level companies requiring intricate management workflows, particularly in complex hire-to-retire and benefits compensation processes. Its strength lies in industries like technology, media, telecom, insurance, and financial services, aligning with sectors where Salesforce is prominent. Workday is frequently deployed alongside Salesforce, FinancialForce, and ServiceNow to address comprehensive IT management and workflow automation needs. A key advantage of Workday is its cloud-native UI and seamless integration with other suite products, including EPM and Financials.

Despite its strengths, Workday Financials is not always a fully matured product and is sometimes overpromoted by its partners, leading to instances of failed implementations. Success with Workday requires careful selection and expertise in enterprise architecture.

Final Words

Given the variations in labor laws across states and countries, selecting and implementing HCM products demands a deeper level of expertise, such as that of independent ERP consultants. HCM workflows are often intricately linked with ERP, MES, and Service Scheduling modules. Consequently, HCM software selection can have wide-ranging implications on the overall enterprise architecture, potentially influencing operational efficiencies.

When incorporating HCM software into your architecture, it’s essential to clearly define roles and responsibilities for each system interfacing with the HCM software. This list aims to assist you in shortlisting potential options that align with your architecture needs.

FAQs

Top 10 Digital Transformation Roles

Top 10 Digital Transformation Roles

Looking for an ERP consultant who might be able to answer every question you might have? Well, unfortunately, just like different skill sets exist in a house construction project, ERP projects are no different with their need for digital transformation roles and skill sets. In fact, at a much bigger scale. Also, the more components you have in your architecture, the more skillsets you might require. Because the underlying technologies may be different, and they require years of training and specialization – to hit the ground running from day one, as that would be the expectation from ERP consultants.

Additionally, their educational backgrounds vary. The person who studied Supply Chain is likely to be deeper in the Supply Chain role. The same could apply to accounting and sales processes as well. A weaker chain (or an inexperienced resource) might slow down the whole project as they would need to be coached at every step of the way. Think of coaching basic ERP concepts such as the difference between a receipt and a voucher – and their implications on the process if interchanged. Their decision-making might not be sound either, which might have catastrophic consequences for the project.

Top 10 Digital Transformation Roles - List

So, understanding the importance of each of the digital transformation roles is critical for the success of your digital transformation initiatives. Most digital transformation initiatives fail because of a missing skillset. Or assigning unqualified resources to crucial positions. This is especially important for key cross-functional roles such as project manager or sponsor. These roles are typically more critical than the others, such as subject-matter experts. This list will help you understand the different digital transformation roles that might be required for your unique project.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

10. Change Management Consultant

The change management consultant drives the entire change management process (and is among one of the most critical digital transformation roles). It starts with the identification of change, creating a business case to justify the change, exploring several change initiatives, and finally, implementing and monitoring changes. Depending on your budget, you might hire a dedicated change consultant or work with an independent ERP consultant. The independent consultants might bundle change management offerings along with their ERP selection, implementation, and integration expertise. 

Irrespective of the approach, change management is absolutely essential for the success of your technology initiatives. The technical vendors (and your internal teams) will struggle with change management due to the “power struggle.” So an external change management consultant is recommended. Depending upon the structure of your organization (and the scope of this role), you might need up to 20-25% of their time allocated to the project. With more involvement during the pre-selection phase, as well as the training phase.

9. Best-of-breed Apps and Add-on Experts

The role of best-of-breed apps and add-on experts is to provide the functional and technical expertise of these add-on products. Most ERP consultants are unlikely to have depth with each add-on or application. 

So you might need at least part-time resources that are familiar with these apps. The more apps you have in your architecture, the more skill sets you might require. And the more part-time resources you are likely to have as part of your project, the harder the scheduling will be, driving the overall costs of the project. Depending upon the structure of your organization (and the scope of this role), you might need a couple of hrs of their time as and when needed. Since these resources could be a true bottleneck to the project planning, you might want to pre-allocate some of their capacity. Or identify areas where their input might be required early in the process to ensure that they are not a showstopper for the project.

8. ERP Integration Consultants

Most ERP applications are huge in size and have thousands of tables and modules. The traditional ERP consultants are divided into two streams: functional and technical. ERP technical consultants specialize in Windows and proprietary database programming for that application. Also, traditional ERP applications were not service-oriented architecture-based. So, ERP consultants didn’t have as strong integration skills. The integration consultants specialize in API integrations, enterprise integration patterns, master data governance, and enterprise architecture

If you have multiple applications in your architecture, you will need specialized ERP integration consultants. Depending upon the complexity of your architecture and integration requirements, you might need part-time or full-time integration consultants. The integration consultants might also require time from ERP technical or functional consultants – to get help on cross-functional testing (as they might not be as deep functionally with each application in the architecture). So their availability can’t be the bottleneck, similar to other cross-functional roles mentioned below.

7. ERP Technical Consultants

ERP technical consultants are the technical experts of specific applications. Each product may have its own technical specialist. For example, technical consultants who focus on NetSuite might not have experience with Oracle Fusion Cloud. Or vice versa. The technical consultants are also extremely weak in their functional knowledge. And they can’t act as a functional consultant due to their limited knowledge. Their educational background is in software engineering, while the ERP functional consultants are likely to have an accounting, industrial engineering, supply chain, or mechanical engineering degree. 

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Even among technical consultants, there might be several skill sets, such as a report writer, form designer, DBA, or data migration consultants. They each have different expertise and skill sets. Depending upon the customizations expected, the need for technical consultants might vary. Heavier customization would typically require a higher allocation of technical consultants. However, technical consultants might not be required for the entire duration of the project. Their need would be more critical during the development phase. Once the customizations stabilize, the functional consultants should be able to handle the project – without their help.

6. ERP Functional Consultants

ERP functional consultants specialize in specific functional areas. The larger the products, the more complex the functional processes are likely to be. And the more consultants you are likely to need. For example, Smaller systems such as NetSuite or Acumatica may require only one functional consultant. Systems such as SAP S/4 HANA, Oracle ERP Cloud, and Microsoft Dynamics F&O, on the other hand, may require several functional consultants with a specialization in each functional area, such as accounting, supply chain, manufacturing, sales, etc.

Depending upon the complexity of your project, you might need full-time or part-time functional consultants – to test the configurations and resolve functional issues. Their role will also be to assist the principal functional/technical consultant (and project manager) with research and recommendations. Their role would be relevant during the implementation phase, with minimal involvement during the pre-selection phase.

Top 15 Digital Transformation Trends - Download

5. Vendor- and Solution-agnostic ERP Consultant/Enterprise Architect/Principal Functional Consultant

Just like you need architecture for your home or kitchen, you also need for your software and IT applications. Architecture is a blueprint that clearly describes the boundaries of each system and its role in enterprise architecture. It also describes the interaction flows, with a clear agreement between data producers and custodians. Finally, it defines the model for reconciliation between different systems – should there be a conflict among systems.

Most teams and vendors are likely to create architecture from their perspective. And this often results in application silos, duplication of efforts, overengineering of components, and data issues. This one is perhaps among the most critical digital transformation roles for your project. Some independent ERP consultants might be able to include this role along with their change management expertise. However, an external consultant is recommended for this role. Depending upon the complexity of your architecture, you might need at least a part-time resource who acts as the advisor or oversees the overall process. This role is the longest-serving role of the ERP project, starting from the beginning of the project to the post-implementation phase.

4. Internal Subject Matter Experts

These subject matter experts should be the focus of your implementations. Why? Because they need to drive the training and evangelize the change for their internal teams. It’s critical that they appreciate and embrace the new platform. These are your internal operational users (such as supply chain managers, ops managers, and sales managers) who have the most depth in the business processes. They provide crucial details that strategic business process owners need to make key decisions. 

You need to allocate at least 10-20% of their time for the entire project. And involve them during the selection, process re-engineering, solution design, UAT, and training. 

3. Internal Business Process Owners

These are your business processes executives such as VP of Sales, VP of Ops, VP of Engineering, VP of Supply Chain, and VP of Finance who are responsible for making crucial decisions for their respective functions. 

They work in conjunction with subject matter experts and make decisions with a strategic perspective in mind. You will need their few hours allocated every week to be part of weekly demos and monthly steering committee meetings, along with any detailed meetings that may require their input for the to-be state.

2. ERP Project Manager

The ERP project manager is perhaps the second most critical role in your transformation. And ideally must be served by controllers, VP of Finance, CFOs, and sometimes by the CEOs for smaller organizations. They might hire a project coordinator to hand off some of the operational responsibilities if they are too busy with their day jobs. 

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This person is responsible for driving the project and keeping the project under budget and on time. This person must be comfortable negotiating with business process owners in the event of a conflict among different functions. Depending upon the size of the organization, allocate either full-time or 50% to ensure he/she is not the bottleneck for the project.

1. ERP Sponsor

The ERP sponsor is either the CFO, COO, or CEO, depending upon the size of the organization. The role of the sponsor is to set the vision for the project, provide resources, set KPIs to measure success, and help business process owners make key strategic decisions. 

Their role is not to make decisions for them. But to ensure that the decisions are consistent with the original vision and the interests of all functions are equally represented in the architecture. The ERP sponsor must participate in the monthly steering committee meetings and will need a few hours of their time each month. 

Final Words

Building an ERP project team is an art and science, with the expertise to be able to foresee showstoppers before it’s too late. The issues could be related to the team or technology. They each impact the cost and scheduling of the project.

While you will get better with your team-building expertise and experience, don’t underestimate the importance of any of the roles mentioned on this list. The primary reason why most organizations struggle with digital transformation initiatives is that they underestimate the effort involved with these initiatives – and try to “outsmart” the process, which fires back more often than not. So be really informed with each of your decisions – as you build your core project team that is capable of delivering on your vision.

FAQs

Top 10 Recommendations for Digital Transformation in 2023

Top 10 Recommendations for Digital Transformation

Who would not like to find the “secret” recommendations for digital transformation? Unfortunately, with enterprise-wide transformation projects, there is no checklist that can be followed. These projects require careful preparation and alignment of several areas. And they all, collectively, drive the success of your digital transformation projects. 

Also, with enterprise transformation projects, technology alone can’t solve business issues for you. You will need to align the compensation structure along with KPIs and enterprise architecture. Also, even if you have invested in substantial efforts with your pre-selection and business process reengineering, things might fall off during the implementation phase unless you have controls in place for code, master data, and architecture review (and compliance).

Top 10 Recommendations For Digital Transformation - List

Finally, most departments typically try to pull the architecture in their direction. This often results in the “loudest” departments being more represented in the architecture. Implications? Both overengineering and under-engineering issues will cause a disjointed experience for users. And they might end up with siloed applications or spreadsheets – defeating the overarching purpose of transformation initiatives. Following these recommendations for digital transformation will set you up for a successful transformation project.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

1. Reassess Your Current Architecture and Systems

People often forget that your architecture is more important with enterprise-grade transformations than the technologies used. While it might appear promising at the surface, new software very rarely would solve your business problems. But why? Because unless there is a clear alignment in current gaps and process changes, the new system might not be as effective. It might even cause disruptions to your current operational processes if not planned well. 

Your chances of success will be higher if you redefine a vendor-agnostic architecture tailored to current operational limitations. First, improvement opportunities with the current architecture were identified. Then, only if it makes sense, replace a system where it’s a clear misfit based on your business model and growth ambitions. Assessing your architecture requires deep subject matter expertise with your systems, processes, and data – in order to perform an informed assessment. This assessment helps understand if the changes would make sense for your architecture (and at the stage of your business).

2. Centralized Transformation, Change, and Budget Management

Due to the lack of perceived short-term benefits (and risks for business process leaders), enterprise transformation initiatives typically take the backseat. So what’s the solution? Form a centralized digital transformation team and allocate a corporate budget for enterprise-wide transformation. 

What else? Identify change opportunities that impact your current systems and processes. Manage them centrally. And Define the blueprint for each changeset and assess its impact. Anything else? Yes, prioritize them and design phases including release strategy, And then execute them based on feasibility. Recommendations for digital transformation such as this help your vision take the front seat and resolve conflicts easily.

3. Compensation and KPI design

Have KPIs that are not only departmental. However, they should be aligned with the strategic priorities as well. Most corporations focus on short-term results. And that comes at the expense of the lack of interest in long-term strategic investment and initiatives such as enterprise-wide transformation

Impact of the short-term mindset? It results in duplicated efforts across departments and information silos. These silos are typically counterproductive for the overall success and financial health of the organization.

4. Don’t Ask Your Technology Vendors to Define Your Enterprise Architecture

Your enterprise architecture is essentially your business model. While technology vendors such as SAP or Oracle and their resellers might provide great technical capabilities, they are experts at tools in their portfolio. Their role should be limited to defining system architecture once the other architecture has been well-defined. 

So, what are these other architectural pieces? Business, process, and data architecture. And they all must be designed in a technology- and vendor-agnostic fashion. Who can help with this design? Qualified consultants with multi-system and multi-ERP expertise are better positioned to offer recommendations for digital transformation architectural components and their interactions.

5. Invest in Pre-selection Phase

The software development lifecycle requires you to go through the four critical phases of software implementation. Namely, requirement, design, test, and implementation. While buying enterprise software can save you a ton of effort and risk, these phases are equally relevant even for enterprise software implementation. Sometimes, even more so. 

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The pre-selection phase identifies requirements and process states. It also provides visibility into the as-is and to-be workflows for each department. Then it helps focus on the right critical success factors along with identifying gaps and development efforts required.

6. Get help from Independent ERP and Digital Transformation Consultants

Most executives go through 3-5 digital transformation initiatives in their careers. So designing the state of the system and processes based on this limited experience would not provide enough data and sample size to learn the architectural best practices. And forecast the possibility of each decision. 

The independent ERP and digital transformation consultants work with many different businesses. And they have already seen the mistakes that you are likely to make with your next transformation. Are consultants too expensive? Hire them at least to vet your plans and mentorship if you are on a tight budget.

7. Don’t Let Developers/IT Managers or Functional Subject Matter Experts Design the Architecture

Designing an enterprise system is similar to engineering functions in manufacturing. How so? The skill set that might be good with operational execution might not be the best for strategic and engineering design. Also, the developers and IT managers typically don’t have the visibility and business background to be able to negotiate process changes with functional stakeholders. 

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Omnichannel ECommerce Customer Experience Transformation

Learn how fashion retailer AKIRA built a digital roadmap and managed stakeholder expectations to transform its processes and systems.

The same applies to functional leaders. While they might know a lot from the business perspective, the technical perspective is equally important in assessing performance and process issues due to poorly coded and integrated processes. You need someone who has a deep background in designing enterprise-grade systems, along with deep business expertise and education

8. Try to Reduce the Amount of Code You Own

With custom software, you might own 100% of the code, whereas with an ERP implementation, you might own roughly 30%. This might include any customizations, home-grown integrations, or proprietary systems. While software development might appear cheaper on its surface, owning and maintaining code over time requires economies of scale. So unless the custom code is part of your commercial offering, owning it will always be more expensive. 

So are there any components that are better suited for internal ownership? Yes, the components that change frequently such as EDI integration. Or the ones that may require substantial manual inputs from business users during the processing of transactions. The rest of the components can easily be bought at a much cheaper price from enterprise software vendors.

9. Invest in Master Data Governance

Most organizations end up reimplementing the same ERP system at least 2-3 times even within 5-10 years of the upgrade cycle. Most times it’s the mismanagement of master data that is the culprit. Poor master data management often leads to ad-hoc processes, adoption issues, and the need for external systems. 

The successful management of master data requires clearly defined roles and responsibilities for each system. And functions controlling the data and its interaction flow. It also requires forming a centralized function responsible for designing and maintaining master data compliance. 

10. Be ready to “Kill Your Darlings”

Fragmented and siloed operations often result in proprietary applications. These applications might make sense in a siloed and fragmented architecture. But not in the context of enterprise architecture

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ERP Optimization And Integration Architecture Development

Learn how Work Sharp fixed their broken ERP implementation that caused customer service issues and improved Supply Chain planning.

The legacy and proprietary applications might drive the customizations and additional unnecessary integration flows to accommodate their shortcomings. It might be cheaper to replace these proprietary systems and use components that might be pre-integrated with the new solution.

Final Words

There are no secrets to digital transformation. It’s the structured approach along with the alignment that makes or breaks ERP implementation. With the increased number of channels driven by customer experience, the importance of architecture can’t be underestimated.

The digital transformation initiatives were never meant to be this difficult. But they do require expertise and thoughtful execution. Also, cultural and process changes have a direct impact on digital transformation initiatives. By following these recommendations, you will be set up for success with your digital transformation initiatives.

FAQs

Top 15 Reasons For Digital Transformation Failure

Top 15 Reasons for Digital Transformation Failure

Most executives are afraid of digital transformation. And I don’t blame them–with the amount of undertaking required for such projects. Not to mention that it took a long time for companies to understand – that digital transformation projects are not meant to be technology projects (The initiatives that developers can code in their backyard. The ones that can provide a crystal ball that can solve all your business performance issues). In reality, digital transformation failure typically has more impact on your businesses than most other disruptions (Unless it’s a full nuclear war). So why are some projects more successful than others?

There are millions of variables that could be responsible for failure. Team. Technologies. Vendors. Project managers. Change Management. Also, with so many variables involved, everyone is likely to have their own theories. There is no clear consensus, which makes it confusing for first-time buyers. While it’s much harder to find why a specific digital transformation project may have failed, it’s much easier to analyze the successful ones. One thing that successful teams do differently is that they don’t underestimate the efforts involved with these projects. 

Top 15 Reasons for Digital Transformation Failure - Light

That’s probably the reason why the larger companies with multiple ERP implementations under their belt are likely to be more successful than the smaller companies. There are smaller companies that are likely to be successful as well. However, in their case, the executives must have experience leading multiple ERP implementations at larger companies. While this is one factor, there are more layers to what makes them successful (as per our study done with more than 200 executives suggests). Excited to review the results?

1. Misalignement in scope 

Misalignment in scope is perhaps the #1 reason for digital transformation project failure. Some people might blame the “invisibility” aspect of software development – to claim that there will always be surprises with software implementation. Also, there is a common misconception that there is no point in planning if there are going to be surprises anyway. Following this approach is an “extreme” thinking mindset where you don’t prepare for an exam – just because there might be a chance of failure.

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ERP Implementation Failure Recovery

Learn how Frederick Wildman struggled with Microsoft Dynamics 365 ERP implementation failure even after spending over $5M and what options they had for recovery.

Software implementation projects require the same amount of engineering processes. As much as manufacturing or construction. Sure, there have been advancements in methodologies – such as agile – to uncover risks earlier. However, the fundamentals of software engineering still apply. They require careful analysis and design by qualified ERP consultants (the consultants that regularly implement for various industries and business processes).

Also, unfortunately, analyzing at “100K-foot” levels (the mindset that going too deep into technical analysis may be a waste of time) approaches aren’t good enough to be successful with these projects. It’s a careful balance of high and low-level needs. A balance that will help you find the scope with an iterative process and a scope that will likely not have any misalignments. Or surprises (Don’t we like surprises?).

2. Unrealistic Expectations

The only reason why unrealistic expectations lead to ERP implementation failure is to underestimate the amount of effort required. In fact, unrealistic expectations and misalignment in scope are so interdependent that they could be each other’s cause (Wait, what? Have I confused you enough yet?).

The root cause for unrealistic expectations is the “mindset” that maybe there is an easier way. Maybe the “consulting companies” are in the business of overcharging their customers. Maybe consultants have a tendency to overcomplicate things so they can make more money. While, as with any profession, there might be some bad apples out there, the issue is typically with the companies who don’t have enough experience under their belt in leading digital transformation initiatives.

The best way to mitigate such issues is to be patient with the process and do as much research as possible to understand the core issues. Also, recommended is not ignoring the advice of your consultants. The more implementation you have under your belt, the more conservative you will be with these projects. And the higher chances you will have of success with such projects. The only way to succeed is to be realistic (and extremely conservative) with these projects.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

3. Inability to re-engineer processes (aligned with the capabilities of new system architecture)

Constructing a house based on how your old house appears today is likely to result in the same “old” house – with not much improvement (Isn’t that what we all want? The constructive ways of wasting our money? For all practical purposes, no!). Constructing an improved house requires you to have a deep reflection on the old house as well as the root cause of each issue you had in the old house. Along with the “mental model” (I prefer a blueprint on a piece of paper) of the new house based on your new needs. This task is way harder than you would think. 

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ERP Optimization And Integration Architecture Development

Learn how Work Sharp fixed their broken ERP implementation that caused customer service issues and improved Supply Chain planning.

Being successful with it would require a solid knowledge of several different ERP systems and implementation experience in several industries. So, you have enough data points to identify the right model that will be successful, given the constraints of this new house. Without business process reengineering, companies mistakenly assume “old and broken” processes as their needs. And hand it over as requirements to the technical teams. 

Given the constraints, the technical team might spend months customizing these needs. And even after successful technical implementation, they might never work for users as they might deviate from the system’s optimal state. Skipping the crucial step of business process reengineering results in ERP implementation failure. Along with adoption and change management issues due to the limited understanding of the rationale for change.

4. Over-customization of the software

Most companies with limited experience with ERP implementation have a tendency to underestimate the effort involved in customizing software. The customization not only results in the core system’s sub-optimal performance. But it also causes user adoption issues due to the alteration of systems’ natural state.

Also, most organizations that may have promoted their developers to IT operations managers too early to a CIO role are likely to customize the software heavily (Also, they hate dollar conversations, which is perhaps the bread and butter for a CFO) The business rules in ERP are so nested that even if you implemented a feature successfully (for your own use case), it’s likely to break for other departments.

So, customization of software will always have a much higher chance of implementation failure. The best strategy to save an ERP implementation because of over-customization is to perform a thorough gap analysis during the selection and get recommendations from implementation architects in terms of the effort involved – in implementing each gap. If the effort seems too high, most likely, you have selected the wrong software. Or your process needs to be simplified further (You also have the option to pray. They always work with digital transformation). Thorough scrutiny and deep probing of each gap will help you understand that you are customizing only when it’s absolutely essential.

5. Usage of too many poorly written bolt-ons (impacting operational performance)

Most systems’ design assumes their natural state for optimal performance. While they all might allow customization, the system may have never been tested with the overlapping boundaries of add-ons. The add-ons might also be poorly written – and might cause performance implications.

There is also a misconception that no-code technologies can help you integrate anything and everything. Yes, that is true. But when it comes to mapping data flows and identifying sources of authority, the fewer variables you have in your model, the higher chances you would have with your digital transformation initiatives. (You want one thief to steal your money. So you kind of know who stole what)

Using too many add-ons is a major factor in digital transformation failure. This is due to the increased number of variables that are controlled by multiple vendors, their technologies, and release cycles. Having too many add-ons is a clear red flag that there might be better options out there. And a factor that you should watch closely while signing your software contract.

 6. Organizational change management

Underestimating the importance of change management results in digital transformation failure. But change management is typically the first symptom (Like a fever is an expression of inner rage) that you might notice regardless of the underlying issues that might be driving poor adoption. For example, change management issues could be a result of poor training, suboptimal system design, and workflows – or misfit technical systems. 

“Business consultants” with very little background in formal software engineering have a tendency to believe that you can solve all change management issues with superior training. Well, it’s almost like saying that you can solve all sales performance issues with the right “mindset.” Can you?

Sure, “mindset” and “training” play a huge role in change management. But it’s not just the training that is responsible for the success of digital transformation initiatives. It’s the synergy of systems, technologies, design, processes, and motivations that make digital transformation initiatives successful. But the most important factor for effective change management would always be the ability of change management consultants to work with the technical teams – to ensure that there is no misalignment in strategy and execution.

 7. Lack of maturity of enterprise architecture

The lack of maturity in enterprise architecture is a leading cause of digital transformation failure. Most SMB companies don’t even understand the number of components that might be included as part of the software contract. Just like manufacturing, a critical part can halt your product line, and a weak component of your “software BOM” could lead to digital transformation failure.

Irrespective of whether you buy or build – or how many ever add-ons you have in your architecture – enterprise architecture is extremely critical. The enterprise architecture encompasses four different perspectives: 1) business architecture 2) process architecture 3) data architecture 4) system architecture. 

When most companies think of enterprise architecture, they see it as a “technical” concept. But just like an org chart is to people, enterprise architecture is to systems. And the success of your enterprise architecture relies on having clear boundaries of systems and processes. Because they each play a role in defining cross-functional processes So not having a clearly defined enterprise architecture is the surefire way of failing your digital transformation initiatives.

 8. Poor governance of master data

Master data forms the foundation of your enterprise architecture. Without having a clear interaction model of each dataset, the systems are likely to have duplicated data in multiple systems. The inefficiencies caused by duplicate data and data silos lead to more fragmented systems. Ultimately causing even more data silos. Tracing data dependencies in your enterprise architecture might feel like a confused mouse in a maze.

Even developers and technical architects struggle to understand the concept of sources of truth. The most common misconception is about the multiple sources of truth. Some people believe that multiple sources of truth mean keeping duplicate data in multiple systems. Sure, are there any systems that can be implemented by completely decoupling data dependencies? Yes. But is that architecture going to be appropriate for every single dataset? Probably not. And most certainly not for the architecture containing financial systems and processes.

Implementing event-driven architecture with completely decoupled datasets works when the reliability of data is not as important a concern. Think of social media messages or error logs published by remote devices. What’s a big deal if we might lose an error or social media message? No big deal right? But with financial data where the books need to be reconciled to pennies, the reliability of data is extremely critical. And the data architecture that allows you a high degree of relatability and traceability is a crucial requirement.

 9. System selection gone wrong

Selecting appropriate systems requires you to have updated knowledge of architectural patterns – and several enterprise software categories, including ERP, HCM, CRM, and eCommerce. The software systems available in the market have extremely overlapping boundaries – with substantial duplication in code bases. And this is only going to get worse! Also, it is equally critical to have profound expertise and advanced knowledge of your industry and business model.

Without a comprehensive knowledge of systems and processes, your gap analysis is likely to miss critical gaps that command the highest amount of dollars — and lead to ERP implementation failure. Also, prior to investing in technology, you need to invest in defining the other three legs of the stool: 1) business architecture 2) process architecture 3) data architecture. Selecting a poorly fit system will lead to over-bloating of processes and systems, resulting in serious adoption issues. Don’t sign a software contract without performing an exhaustive search of all systems available in the market.

 10. Past results = Future success (With digital transformation initiatives)

You might never be proud of the first home that you bought. As you develop deeper recognition of your own needs, you are likely to do a lot more planning and “sketching” with your next purchase. The same principles apply to digital transformation. First-time executives are likely to be most optimistic about finding “cheaper” and “smarter” approaches to digital transformation (unfortunately, poker strategies don’t work very well with digital transformation initiatives). 

As you implement more systems, the deeper will be your analysis. And more conservative will be your approach. The conservative approach to system design and planning leads to digital transformation success. So make sure you don’t cut corners in hiring the right expertise to lead your digital transformation initiatives.

 11. Ability to work with technology vendors

Just like an engineer must be able to connect and relate with your shop floor workers, your ERP core team must be able to connect and relate with your developers and technical consultants. This relatability requires you to speak their language in the format they understand (and with digital transformation implementation, God will not translate for you). 

Not listening to their concerns or ignoring their advice with the attitude of “too much into weeds” will lead to ignoring critical issues that might have disastrous consequences on your enterprise architecture. They also require translating business vision and priorities into technical architectural components that will help them connect the dots. Several years of experience working with technology vendors helps in building the right rapport with technical teams – and leads to digital transformation success. 

 12. Poorly written test scripts (and the missing framework for test compliance)

Writing good test scripts takes years of practice. With ERP systems, it’s even harder. Because you need to segment the functionality that is pre-tested and provided by OEMs – from your custom configurations and customizations. To do this, you need to have a deep understanding of the core ERP functionality. And The more lines of code you own – the more testing you need (like the more money you own, the more stress you will have).

The main issues with enterprise-grade systems are data dependencies and the length of enterprise transactions. That makes documenting and tracking test cases and results much more difficult. It takes years of practice for ERP testers to identify the right test scripts. That will help uncover critical issues early in the process. And avoid showstoppers later in the release cycle. The showstoppers that typically lead to digital transformation nightmares.

 13. Uncontrollable issues

Because of the “invisibility” issue of software implementations, you will always find uncontrollable issues. However, it is the thorough planning and early detection of critical technical and process issues that help minimize uncontrollable issues. It is also the research that has gone into each issue to minimize the impact on time and budget.

But sometimes, finding a fine balance between the time required to perform research and the budgetary implications of showstoppers is key. Investing too much time in issues that might never surface may be a pure waste of time and resources. This is why consultants who have deep experience in executing large programs are better equipped to identify these issues much earlier in the process – and save digital transformation nightmares.

 14. Not having a dedicated internal skilled project manager

The most challenging part of a digital transformation project is the missing cross-functional link. Typically, in SMB organizations, the CEO has the most cross-functional understanding. And the only person who is qualified to negotiate with each department in executing or organization’s vision. The problem may be more difficult with organizations with multiple subsidiaries. 

And unfortunately, the CEO very rarely has time to get into the “weeds” of the project (who cares for a neglected weed anyways?). Or mediate conversations when there is a conflict among functional or BU leaders. This is where the project mangers’ role is absolutely critical for the success of the project. 

The project manager must have several ERP implementations under his/her belt and have a formal educational background in business or supply chain. Also, one of the most critical skills of a project manager is to be unbiased (except when it comes to preference for their coffee) and spend time working closely with executive teams. Hiring an intern or a “generalist” project manager with no formal background in Supply Chain and software engineering is a sure recipe for disaster.

 15. Treating digital transformation projects as a technical implementation

While the major component of digital transformation initiatives is technology, it alone can’t solve all your problems (with solitude, it’s independence; with digital transformation, it’s interdependence). It has to be the synergy of processes, data, organizational structure, compensation plans, and systems. 

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Omnichannel ECommerce Customer Experience Transformation

Learn how fashion retailer AKIRA built a digital roadmap and managed stakeholder expectations to transform its processes and systems.

Treating your digital transformation project as a technical project typically leads to over-customization of workflows, overengineering of processes, and data siloes. They all lead to poor adoption – and, ultimately, digital transformation failure. Involving your business users from day one through the process of business process re-engineering will help them understand the technical challenges and articulate their needs in a technically feasible manner. This will also help forecast the challenges they might expect when they are live on a system.

Final Words

There are several factors that could lead to digital transformation failure. It’s never one vendor. Or a system. But one surefire way to fail your digital transformation would be – to underestimate the amount of effort involved with digital transformation and ignore the pre-selection phase. This sets the tone for how badly the digital transformation initiative will fire back. Because they always fire back unless carefully planned.

Digital transformation initiatives are like going for heart surgery. The first time will always be the most painful. As you get used to surgeries — and how to mentally prepare for the surprises with each one – hopefully, you won’t be as afraid with your next surgery.

FAQs

Top 15 Digital Transformation Trends in 2025

Top 15 Digital Transformation Trends in 2025

2024 turned out to be another slower year, following the trend of previous years. While there were hopes for a boost in the second half of the year, most companies remained cautious. They were cautious due to uncertainties surrounding the U.S. elections, ongoing geopolitical conflicts, and macroeconomic challenges. Despite some optimism that the new administration would be more business-friendly, the uncertainty will persist through 2025. Uncertainty is primarily due to tariff disputes and geopolitical tensions. With this outlook, most CFOs will be conservative with budgets for initiatives with uncertain short-term returns.

One promising factor expected to drive the economy is the ongoing investment in AI technologies. Many tech companies have significantly increased their spending on AI in hopes of boosting product prices and maintaining market share. These advancements, as a result, will transform interaction models for enterprise applications, improving lead and cycle times for most commercial transactions. The improved lead and cycle times, consequently, would offer a significant competitive edge for companies. Ultimately, this trend is likely to accelerate the replacement of legacy systems, making them AI-ready and driving digital transformation initiatives.

While AI’s broader influence is set to greatly impact the enterprise software market, policy changes associated with the potential implications of AI technologies may lead to stricter reporting requirements. These reporting requirements would affect not only tech providers but also other industries. This could result in higher financial and compliance costs, presenting opportunities for enterprise software vendors. Despite these challenges, expect a positive shift in 2025 if market conditions improve in the second half of the year. On the other hand, with the uncertainty surrounding tariffs and policy decisions, 2025 may be just as slow as 2024. Regardless of the outcome, these trends are likely to shape digital transformation initiatives and the enterprise software market.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

1. AI-Augmented Agents and AI Governance Platforms

Throughout 2025, enterprise software companies will face mounting pressure to justify their pricing. The most immediate opportunities for value creation and revenue generation will likely surface from AI agents integrated into various software categories. These agents will power use cases such as customer service and “generative insights” for complex systems.

As AI agents become increasingly proficient at specialized tasks, how will businesses leverage agent-to-agent orchestration engines to enable smooth collaboration between AI and humans? What impact will the rise of fully autonomous workflows have on business operations, and how can organizations ensure they remain ahead of these advancements? Moreover, with evolving policies and regulations, how will new AI governance platforms emerge, and how can businesses navigate these changes? To gain insights into how AI is shaping the future of business, download the full top 15 digital transformation trends for 2025 report now.

2. Chat-GPT Induced Revised Search Patterns and Consumer Behavior

ChatGPT could give rise to a new wave of search engines with multi-modal capabilities, posing a threat to Google’s market dominance. As these emerging competitors gain traction, Google would be compelled to integrate generative AI into its search workflows. This shift would also disrupt paid media as search engines explore new monetization strategies centered around ChatGPT-driven interactions.

As consumer behavior evolves with the rise of AI-driven search engines, how should businesses adjust their content strategies to balance both organic and paid visibility? What role will these shifts play in transforming business processes and influencing the future of enterprise software? To uncover more about how these changes will impact your organization in 2025, download the full report on the top 15 digital transformation trends now.

3. Continued Consolidation of the Enterprise Software Industry

The consolidation of enterprise software categories accelerated in 2024 and is expected to continue in 2025. This consolidation would lead to broader, more overlapping product offerings. More confusion! A trend that will drive significant pricing and architectural shifts for customers. Depending on the acquirer’s strategy, certain features may be phased out, or entire products may be discontinued.

With the ongoing changes in the enterprise software landscape, how can businesses prepare for unexpected pricing adjustments that might trigger unplanned upgrade projects? Think surprise bills! What steps should organizations take to mitigate potential disruptions and ensure smooth transitions? To stay ahead of these trends and better navigate the challenges of 2025, download the full report on the top 15 digital transformation trends now.

4. Cloud/Saas Expense Reduction and Saas Licensing Price Pressure

As businesses grapple with cash constraints, many will look to cut costs by optimizing their SaaS spending. They would also reduce costs by eliminating unused software. Shelfware! In response to these cost-cutting measures—and amid a challenging purchasing environment—software vendors are likely to raise prices. We’ve already seen this trend with platforms like Smartsheet and ActiveCampaign, where small pricing adjustments significantly increase overall customer costs.

As private equity acquisitions continue to influence the market, how should businesses prepare for ongoing pricing shifts that are expected to persist into 2025? What strategies can organizations implement to manage these changes and maintain budget control? To learn more about the trends shaping pricing strategies and digital transformation in 2025, download the full report on the top 15 digital transformation trends now.

5. Surge in M&A Activities and Deal Flow

With interest rate cuts and changes in the U.S. administration, M&A activity is expected to accelerate in 2025. Since M&A trends closely align with ERP and digital transformation initiatives, the digital transformation sector is likely to see increased deal activity.

With a slightly improved outlook for 2025, how will software vendors allocate resources to R&D and innovation to stay competitive in an evolving market? What impact will this shift have on the development of new solutions and the digital transformation landscape? To gain a deeper understanding of these trends and their potential effects, download the full report on the top 15 digital transformation trends in 2025 now.

6. Continued Reallocation of Skill Sets and Their Impact on Business Processes

AI is rendering several skill sets obsolete, a trend that will persist in 2025 as its effectiveness across various use cases becomes clearer. At the same time, the rise of AI governance platforms and AI agents will create demand for new skills.

How will the ongoing shifts in technology and business strategies reshape traditional business processes, requiring the reconfiguration of business process software and driving architectural changes? What new software categories are likely to emerge as a result of these transformations? To explore these insights and stay ahead of the curve, download the full report on the top 15 digital transformation trends in 2025 now.

7. Geopolitical Impact on Business Processes

With the risk of new conflicts and the escalation of existing ones, geopolitical tensions are expected to persist in 2025. As global economies struggle, the cost of living remains high, and real estate markets reach unsustainable levels, new and unexpected supply chain disruptions are likely to emerge.

As governments respond to evolving global challenges, how will new regulatory measures and policy changes aimed at controlling information, currency, and monetary flows impact business processes, reporting requirements, and enterprise architecture? To better understand these developments and how they may affect your organization, download the full report on the top 15 digital transformation trends in 2025 now.

8. More Disruptions Caused by Software Supply Chain and Cybersecurity Issues

Recent disruptions, such as the CrowdStrike incident, have highlighted the risks posed by software supply chain vulnerabilities. This has prompted companies and governments to reassess their impact. As AI enhances the ability of malicious actors to identify and exploit these weaknesses, policy changes around software supply chain security are inevitable.

How will new regulations introduce accountability measures for open-source software impact pricing models and software architectures in the coming years? To explore how these regulatory changes will shape the future of enterprise software, download the full report on the top 15 digital transformation trends in 2025 now.

9. Collaborative Partnerships and Continued Acquisition of Networks Producing Data

As data remains the key driver of AI effectiveness, 2024 saw partnerships forming even between competitors, such as the collaboration between Salesforce and Workday.

How will the continued trend of acquiring and integrating data-generating networks, such as Blue Yonder’s acquisition of One Network Enterprises, affect the future of enterprise software and digital transformation? Find out more about this evolving trend and other top digital transformation insights by downloading the full report on the top 15 digital transformation trends in 2025 today.

10. (No More) Breakup of Large Corporations and Antitrust Laws Blocking Large Deals

The incoming U.S. administration is expected to take a less stringent approach to scrutinizing mega-mergers compared to the current one. Deals like Google’s acquisition of HubSpot are likely to proceed, and the idea of breaking up large corporations, such as Google, will likely be off the table. Had such breakups occurred, they would have significantly impacted both front-end and enterprise processes for many organizations.

How will this shift lead to the acceleration of consolidation among large enterprise software companies, resulting in an even greater overlap of capabilities? To learn more about this and other emerging trends that are shaping the future of digital transformation, download the report on the top 15 digital transformation trends in 2025 today.

11. Continued Digital Transformation Failures and Focus on Enterprise Architecture

The consolidation-driven overlap will result in duplicated capabilities across enterprise software categories. This would create significant challenges for executives managing transformation initiatives. Companies like SAP have already begun focusing heavily on enterprise architecture. Smaller vendors are expected to adopt similar approaches.

How will this trend drive acquisitions in key areas like process mining, digital adoption platforms, and enterprise architecture visibility tools? To uncover more insights on this and other transformative trends, be sure to download the report on the top 15 digital transformation trends in 2025 today.

12. Energy-Efficient Algorithms and Computing

AI capabilities are currently constrained by infrastructure and energy limitations. As a result, significant investment will be directed toward data center energy technologies and energy-efficient algorithms.

How might this trend lead to the development of new models that surpass current ones, offering even more advanced and powerful capabilities? To explore this and other emerging trends shaping the future of digital transformation, download the report on the top 15 digital transformation trends in 2025 today.

13. Revised Processes for Sustainability and E-Invoicing

ESG and sustainability will remain key priorities for both governments and consumers. Policy changes in these areas will lead to new reporting requirements, which many software vendors will prioritize to capitalize on emerging trends.

As the ESG sector continues to evolve, with solutions competing for market share and overlapping capabilities, how will these developments influence business strategies? Additionally, with governments pushing for more efficient tax revenue collection through the evolution of e-invoicing processes, what impact will this have on reporting requirements and system architecture? To stay ahead of these trends, download the report on the top 15 digital transformation trends in 2025 now.

14. Omnichannel, Collaborative Experience, and Operational Intelligence Platforms

Companies excelling in omnichannel solutions, collaborative platforms, and operational intelligence will keep growing. The MACH ecosystem and real-time experiences are becoming mainstream. Tools like SmartSheet, Monday.com, Airtable, ClickUp, and Notion are redefining collaboration. Palantir is shaping operational intelligence. As these trends evolve, market leaders will gain more traction.

As emerging technologies continue to reshape the business landscape, how will legacy companies like Atlassian, Snowflake, and traditional commerce vendors adapt to stay competitive? Will they successfully catch up with the latest advancements or face challenges in their efforts? To explore how these shifts will impact the digital transformation journey, download the report on the top 15 digital transformation trends in 2025 today.

15. Race to Quantum Technologies

AI is driving demand for advanced infrastructure and computing power. This accelerates quantum technology development. Despite risks like q-day and post-quantum cryptography, investment in quantum is likely to grow, as seen before.

Could the advancements in quantum technology lead to the emergence of entirely new technologies and software categories? What potential breakthroughs can businesses expect in the near future as quantum developments accelerate? To dive deeper into this and other key trends shaping the digital landscape, download the report on the top 15 digital transformation trends in 2025 today.

Final Words

The year 2025 is expected to carry a level of uncertainty similar to that of 2024, resulting in a cautious approach for most CFOs. A potential catalyst for advancing the enterprise software market could be innovations powered by AI. Nevertheless, translating AI initiatives into tangible business outcomes may require time for companies to grasp fully.

For those contemplating digital transformation initiatives in 2024, allocate resources to a strategy aimed at mitigating financial and technical risks. Doing so will not only enhance your chances of securing the trust of financial executives but also guard against unforeseen challenges that may arise in the absence of such a plan.

Top 10 ECommerce Platforms In 2024

Top 10 ECommerce Platforms in 2024

While many associate digital eCommerce platforms with coupons scattered across websites, the scope of digital commerce extends beyond that perception. Even if your transactions don’t occur online, your website’s contact form serves as a digital commerce element, acting as a vital source for lead acquisition. Complete traceability of customer journeys depends on robust digital commerce capabilities, emphasizing their broader significance.

While understanding the scope of eCommerce is straightforward, selecting and implementing the right eCommerce platform for your digital objectives poses challenges. Issues like integrating payment and shipping providers, ensuring optimal site speed, and minimizing bounce rates are crucial for capturing a significant share of web traffic. As the number of channels continues to expand, evaluating pre-built integration capabilities becomes essential to prevent cost overruns. With increasing transaction volumes, the necessity for enterprise-grade features like digital asset management, approval flows, and a comprehensive digital experience management platform becomes evident. Additionally, operating in a regulated environment adds complexity, introducing compliance requirements that impact your transactions.



The 2025 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

Ultimately, even if a platform functions effectively with lower transaction volumes, the inability to scale with concurrent sessions—characteristic of enterprise-grade systems—can lead to missed opportunities. These factors contribute to the complexity of choosing eCommerce platforms. To navigate this challenge, consider initiating your journey by shortlisting a couple of options from the leading eCommerce platforms in 2024.

Criteria

  • Overall market share/# of customers. The higher the market share of the eCommerce platform, the higher it ranks on our list.
  • Ownership/funding. The more committed the management to the product roadmap of the eCommerce capabilities, the higher it ranks on our list.
  • Quality of development (legacy vs. legacy dressed as modern vs. modern UX/cloud-native). The more modern the development stack, such as headless and React-based development, the higher it ranks on our list.
  • Community/Ecosystem. The larger the community with a heavy presence from eCommerce companies, the higher it ranks on our list.
  • Depth of native functionality for specific industries. The deeper the publisher-owned out-of-the-box functionality, the higher it ranks on our list.
  • Quality of publicly available product documentation. The poorer the product documentation, the lower it ranks on our list. 
  • eCommerce market share and documented commitment (of the publisher through financial statements). The higher the focus on eCommerce, the higher it ranks on our list.
  • Ability to natively support diversified business models. The more diverse the product to support different business models and business processes, the higher it ranks on our list.
  • Acquisition strategy aligned with eCommerce. The more aligned the acquisitions to deepen eCommerce capabilities, the higher it ranks on our list.
  • User Reviews. The deeper the reviews from eCommerce users, the higher the score for a specific product.
  • Must be an eCommerce platform. It can’t be a module of an ERP or CRM product. It can’t be an app that might support eCommerce and POS processes. At a minimum, the product must support CMS and website development for different business models.

10. WooCommerce

WooCommerce primarily caters to small, content-focused companies aiming to augment their static websites with commerce capabilities, which are particularly appealing to entrepreneurs familiar with WordPress. However, businesses surpassing the $5-10 million revenue mark might encounter limitations in WooCommerce, making it more suitable for content-driven companies with lighter eCommerce requirements.

Despite its widespread popularity and numerous installations, WooCommerce’s commerce capabilities face substantial limitations, leading to conflicts among plugins. The security architecture isn’t tailored for commerce transactions, potentially causing failed eCommerce projects. While debates about transaction and commercial fees persist, ongoing maintenance and development efforts are comparable to both open-source and commercial platforms. Due to these considerations, we’ve significantly downgraded WooCommerce in this year’s ranking, replacing the Microsoft Commerce platform, which no longer features on the list due to limited developments in its ecosystem.

Strengths
  1. Price. WooCommerce offers budget-friendly pricing for startups, supported by a robust ecosystem of plugins and developers.
  2. Open-source. As an open-source platform, WooCommerce benefits from a vibrant developer community, eliminating licensing fees.
  3. Superior Content Management System. Leveraging WordPress, WooCommerce provides an excellent content management system with extensive plugin options.
Weaknesses
  1. Clunky User and Permission Management. Dependency on WordPress for user and role management poses challenges in handling complex B2B and B2C workflows. The workflows, especially those that involve multiple user personas.
  2. Plugin Conflicts. Multiple plugins are required for eCommerce operations, leading to potential conflicts that demand careful analysis and management.
  3. Data Model. Suited for content-centric operations, WooCommerce’s weaker data model may result in data integrity and maintenance issues compared to other platforms on the list.

9. Kibo Commerce

Kibo Commerce, an omnichannel and microservices-based eCommerce platform, empowers businesses to launch enterprise-scale commerce experiences that would traditionally require custom development. Its API-first and microservices-based design aligns with modern headless commerce platforms, enabling businesses to meet customer demands with agility.

The platform adopts an integrated approach, encompassing Order Management System (OMS), eCommerce, and subscription commerce. However, it faces competition from larger peers like Manhattan and IBM Sterling Commerce, which offer more integrated options within the same stack, including Warehouse Management System (WMS) and Transportation Management System (TMS).

While Kibo’s OMS effectively maintains a centralized statistical inventory, financial perspectives are often disconnected from the operational layer. In eCommerce and retail models, decoupling transactions for subsequent financial reconciliation is a common practice due to higher transaction volumes. Although Kibo excels in front-end experiences, it may encounter challenges with backend integration and supply chain issues, earning it the #9 spot among the top digital commerce platforms in 2024.

Strengths
  1. Enterprise Scalability. The microservices architecture facilitates individual scaling of commerce layers, ensuring enterprise scalability for peak shopping scenarios.
  2. Integrated OMS and eCommerce. Kibo offers pre-baked integration of eCommerce and OMS, saving considerable costs compared to building from scratch.
  3. Subscription Commerce. The platform includes built-in subscription workflows, a challenging feature to develop on vanilla platforms.
Weaknesses
  1. Limited Commerce Solution. Unlike competitors like Manhattan and Blue Yonder, which integrate a Warehouse Management System (WMS) and Transportation Management System (TMS), Kibo’s offering may not be as embedded.
  2. Limited Ecosystem and Consulting Base. Kibo’s consulting base is limited, affecting documentation and community support for their product.
  3. Cost. Positioned as a best-of-breed integrated commerce and OMS platform, Kibo tends to be more expensive than mid-market alternatives like BigCommerce or Shopify.

8. SAP Hybris Commerce

SAP Hybris Commerce targets larger enterprises with robust requirements, especially those already integrated into other SAP systems. This strategic alignment enables businesses to capitalize on integration synergies by exclusively partnering with a single vendor.

The eCommerce platforms landscape witnessed significant transformations in 2023, driven by the anticipated discontinuation of Oracle Commerce. This development sparked concerns about the potential sunset of legacy platforms like SAP Hybris, HCL Commerce, and Intershop. 

Despite these challenges, SAP Hybris has made noteworthy advancements in its headless technology stack, contributing to its improved ranking this year. While it may no longer be a frontrunner, SAP Hybris remains a viable choice for companies seeking an embedded and regulated experience, particularly with its CPQ and configurator layer. For these reasons, SAP Hybris Commerce secures the #8 position on our list.

Strengths
  1. Integration with Other SAP Products. SAP Hybris Commerce is particularly advantageous for enterprise companies in regulated industries, ensuring audit readiness for compliance standards like GDPR.
  2. Greater Control Over Infrastructure. The deployment suite of SAP Hybris Commerce offers comprehensive CI/CD capabilities, empowering IT teams to manage release and production support processes effectively.
  3. Deployment Flexibility. SAP Hybris allows deployment on the preferred cloud, providing greater control over infrastructure design and costs—a valuable feature for larger companies with high eCommerce site traffic.
Weaknesses
  1. Lagging in Headless Capabilities. SAP Hybris doesn’t boast strong out-of-the-box headless capabilities compared to other platforms on the list, coupled with a limited ecosystem of partners.
  2. Clunky Interface. The Hybris CMS exhibits a clunky interface resembling a customer portal rather than a modern eCommerce platform.
  3. Reliance on Legacy Technology. SAP Hybris still relies on legacy programming languages like Spring and Java, lacking robust support for out-of-the-box enterprise-grade features such as an asset management platform.

7. HCL Commerce

HCL Commerce, the enhanced iteration of IBM’s flagship product, IBM Commerce, inherits and advances its capabilities for modern headless development after acquiring it from IBM. Notably, it excels in offering enterprise-grade commerce features, allowing access to all of the commerce layers, including DAM assets, search, and cart, through APIs. 

While HCL Commerce introduces headless, React-based composable commerce capabilities, it primarily targets B2C brands. As a new entrant on our list, it replaces other eCommerce platforms like Oracle Commerce.

Strengths
  1. Headless Content Workflow and Management. HCL Commerce facilitates the retrieval and programmable publishing of DAM assets, leveraging enterprise versioning capabilities inherited from IBM Commerce. This supports intricate workflows for content collaboration.
  2. React-based Storefront Capabilities. With modern React-based composable commerce features, HCL Commerce enables the construction of omnichannel storefronts tailored for various geographical locations.
  3. Enterprise Scale Ready. Having proven its mettle with enterprise-grade commerce workloads over decades, HCL Commerce is an ideal choice for teams familiar with IBM Commerce, eliminating the need to learn a new data model and platform from scratch.
Weaknesses
  1. Legacy Programming Language and Architecture. Despite a redesigned front end, the back end still relies on legacy Java and Spring boilerplate, coupled with IBM’s intricate development practices, which might be less user-friendly for web developers.
  2. Limited B2B Capabilities. HCL Commerce’s data model isn’t optimized for industrial B2B use cases, making it more suitable for high-volume B2C companies. B2B companies might need significant investments in custom development.
  3. Limited CDP Capabilities. For B2C companies seeking personalization capabilities based on deterministic identity, HCL Commerce falls short compared to platforms like SAP Hybris, Sitecore, and Salesforce Commerce.

6. Episerver Digital Commerce

Episerver Digital Commerce/Optimizely is tailored for mid-to-large B2B companies seeking comprehensive B2B capabilities within a suite, minimizing the need for costly add-ons and extensive IT resources. Particularly advantageous for industrial businesses, it falls short of a fit for larger organizations requiring the robust enterprise-grade capabilities offered by bigger eCommerce platforms. 

Unlike some SMB platforms dependent on add-ons for digital experimentation, Episerver integrates the ability to build features and A/B tests seamlessly into its suite. It excels in providing deep features for intricate channels, encompassing partner management, product-based variants, and rule-based promotions.

Strengths
  1. Content Management Platform. Episerver’s CMS stands out for its flexibility, allowing marketers to execute intricate layout changes swiftly, enhancing the overall content management experience.
  2. Digital Experimentation Platform. In contrast to SMB platforms relying on additional components for digital experimentation, Episerver enables the creation of features and A/B tests seamlessly within its suite, ensuring full traceability across channels.
  3. Natively Supported Rich B2B Features. Episerver impresses with its provision of deep features catering to complex channels, including partner management, product-based variants, and rule-based promotions.
Weaknesses
  1. Ecosystem. Unlike the thriving communities surrounding platforms like Shopify or BigCommerce, Episerver faces limitations in terms of its ecosystem.
  2. Too Big for Smaller Brands. Geared toward larger companies, Episerver may overwhelm smaller brands due to its steeper learning curve.
  3. Expensive. Smaller brands with simpler needs might find Episerver’s pricing to be on the higher side.

5. Commercetools / Frontastic

commercetools, a startup valued at over $2 billion and backed by Accel, has garnered attention from major automotive brands like Audi, Volkswagen, Porsche, and Bentley for its customizable commerce experience. Pioneering a true microservices-based architecture, commercetools is a key advocate of the MACH alliance. 

Although the MACH and headless concept is relatively nascent, businesses prioritizing customized and composable experiences will find commercetools compelling. However, commercetools doesn’t offer the same bundled enterprise solutions as some competitors, potentially requiring several best-of-breed options for a comparable experience.

Strengths
  1. True MACH Platform. commercetools embodies the MACH principles—Microservices, API-first, Composable, and Headless—differentiating itself from platforms with mere APIs claiming to be headless.
  2. B2C-Friendly. Tailored for B2C companies, particularly in industries like automotive, commercetools boasts a data model conducive to interactive commerce experiences, with enterprise-grade B2C features embedded in its platform.
  3. Enterprise Scale. Proven in handling complex, multi-brand sites with billions of hits, commercetools has successfully secured clients that traditionally leaned towards legacy platforms like Oracle ATG, Hybris, or IBM Commerce.
Weaknesses
  1. Limited Head Capabilities. While commercetools provides robust APIs for the quick development of omnichannel heads, marketing practitioners may find its head limitations notable, even with the acquisition of Frontastic.
  2. Limited Bundle Offerings. While ideal for best-of-breed platform users, commercetools might be less appealing to organizations seeking bundled offerings available in tools like Sitecore or Salesforce Commerce, especially those favoring seamless integrations.
  3. Limited B2B Capabilities. Although commercetools is expanding B2B features, the distinct data model requirements for B2B may limit its applicability for industrial distributors and B2B companies.

4. Salesforce Commerce

Salesforce strategically targets larger enterprise companies seeking sophisticated eCommerce workflows, particularly those already leveraging other Salesforce products like CRM and Pardot. While it excels in catering to enterprise scenarios with a vibrant developer ecosystem and involvement in the React and headless communities, it may not be the optimal choice for smaller businesses. Salesforce Commerce stands out for supporting both B2B and B2C models, providing deep capabilities and robust product recommendations through its AI engine.

Maintaining its position from the previous year, Salesforce Commerce’s commitment to the eCommerce market is evident, backed by ongoing investments in eCommerce-centric capabilities through Salesforce ventures. Notably, it remains the sole platform on this list with equally profound capabilities for both B2B and B2C. However, its pricing structure may be considered expensive for SMB companies.

Strengths
  1. Ecosystem. Salesforce boasts one of the most vibrant developer ecosystems, actively participating in the React and headless communities. Additionally, it offers integration with modern headless platforms, facilitating the development of progressive web applications.
  2. Enterprise-grade Capabilities. Catering to both B2B and B2C models, Salesforce Commerce provides deep capabilities for enterprise scenarios, complemented by seamless integration with other Salesforce products.
  3. Robust Merchandising and Product Recommendation Capabilities. Distinguishing itself from other SMB products, Salesforce Commerce delivers robust product recommendation and merchandising planning capabilities through its AI engine.
Weaknesses
  1. Price. The pricing structure of Salesforce may be perceived as expensive by most SMB companies. Unlike competing products that include these capabilities in their suite, Salesforce Commerce employs separate pricing for its products, making total cost of ownership computation more challenging.
  2. Headless. While options for a headless experience are available on the Salesforce app marketplace, the platform lags behind in its headless journey compared to competitors like commercetools or VTEX.
  3. Challenging for Smaller Brands. The steep learning curve associated with Salesforce Commerce may overwhelm smaller companies that are less focused on enterprise-grade features.

3. Adobe Commerce/Magento

Adobe Commerce caters to mid-large enterprise companies with intricate eCommerce workflows, particularly those with complex needs for both B2B and B2C business models. However, it may not be the most suitable option for smaller companies. While Adobe Commerce/Magento offers an open-source version, many companies may opt for the enterprise edition for features like RMA and promotion permission, which are not available in the community edition. Noteworthy is Magento’s capability to run large-scale consumer-focused commerce sites with millions of daily visitors, though this scale typically requires the enterprise edition.

Maintaining its position from the previous year, Adobe Commerce is recognized for its commitment, backed by Adobe, and continues to attract an expanding customer base.

Strengths
  1. Enterprise-grade Functionality for B2B and B2C. Adobe Commerce/Magento boasts an exceptionally rich data model tailored for enterprise workflows, providing robust support for both B2B and B2C business models.
  2. Open-source. While an open-source offering is available, many companies opt for the enterprise edition to access features like RMA and promotion permission, which are unavailable in the community edition.
  3. Scale. Distinguishing itself from other platforms, Magento successfully powers large-scale consumer-focused commerce sites with millions of daily visitors, necessitating the enterprise edition.
Weaknesses
  1. Inflexibility. Magento’s data model exhibits tight data integrity with a prescriptive approach to eCommerce, aiming to prevent maintenance issues in the long run. However, this level of inflexibility may not be appreciated by developers.
  2. Overwhelming for Business Users. Business users may find the platform less user-friendly compared to some alternatives due to the complexity of Magento’s data model.
  3. Challenging for Smaller Brands. Adobe Commerce/Magento may prove overwhelming for smaller brands that are less focused on advanced eCommerce features and are in need of developer support.

2. BigCommerce

BigCommerce focuses on meeting the deep functionality needs of B2B SMB organizations, particularly those lacking internal IT capabilities for designing and supporting eCommerce operations. However, it may not be the ideal choice for larger companies. With an underlying data model tailored for B2B organizations, BigCommerce can accommodate complex product mixes and variants, which is especially critical for B2B organizations, with some B2C organizations requiring similar features as well.

Despite its popularity among smaller merchants, the growing BigCommerce ecosystem and capabilities might prove limiting, necessitating the use of multiple add-ons. While the platform offers pre-baked integrations with POS and ERP systems, building an omnichannel architecture could pose challenges due to the number of required add-ons. Additionally, BigCommerce has limited headless capabilities. Nevertheless, it maintains its previous ranking due to its momentum.

Strengths
  1. Deep Capabilities for B2B. BigCommerce’s underlying data model is designed to support the complex needs of B2B organizations dealing with intricate product mixes and variants.
  2. User-Friendly. While catering to the needs of B2B organizations, the platform is not as overwhelming as some enterprise-grade alternatives, requiring less training for business users.
  3. Flexible Pricing Options. BigCommerce provides companies with various pricing options at different stages of their journey.
Weaknesses
  1. Limited Enterprise-grade Features. The core suite may lack certain enterprise-grade features such as product recommendations, digital asset management, and digital experimentation management, requiring additional add-ons and incurring extra costs.
  2. Not Tailored for B2C Experiences. The distinct B2B data model might overwhelm companies primarily focused on B2C experiences, making it less suitable for such scenarios.
  3. Pricing Structure. Companies disliking GMV-based pricing may find BigCommerce’s pricing model less appealing, especially if they have internal IT capabilities for support.

1. Shopify

Shopify caters to B2C SMB organizations with products that don’t require intricate configurations, making it ideal for brands seeking omnichannel and DTC experiences without heavy IT infrastructure investments or developer assistance. Its ecosystem is a significant advantage, offering diverse options, and the Hydrogen on Oxygen headless platform has gained favor among the development community.

However, Shopify’s drawback lies in transaction fees and the need for add-ons to access complex B2C and B2B features. Despite these considerations, its thriving ecosystem ensures it maintains the top rank.

Strengths
  1. Simplicity for B2C. Shopify’s user-friendly data model suits B2C companies, providing flexibility and simplicity accommodating various payment providers and shipping options.
  2. Omni-channel Commerce. With pre-integrated POS, Shopify facilitates seamless data and inventory sharing across digital and physical channels, enabling a hassle-free omnichannel experience without costly custom integrations.
  3. Vibrant Ecosystem. Shopify boasts one of the most active developer ecosystems, heavily engaged in modern tech stacks and Javascript-based communities.
Weaknesses
  1. B2B Limitations. Although Shopify recently introduced B2B capabilities, they may be limited and more suitable for companies supporting both business models. Industrial distribution companies might find these capabilities restrictive.
  2. Transaction Fees. Companies uncomfortable with GMV-based pricing might perceive Shopify’s fee structure as unfavorable.
  3. Enterprise-grade Features. Unlike competitors offering bundled enterprise features, Shopify requires add-ons or third-party products for digital asset and experience management.

Conclusion

Selecting an eCommerce platform poses challenges. A profound grasp of financials is essential for comprehending total ownership costs, coupled with the expertise of independent eCommerce consultants to estimate custom functionality efforts. Additionally, this decision impacts overall architecture and operational efficiency, necessitating a comprehensive approach to eCommerce platform selection.

FAQs

Top 10 CRM Systems in 2024

Top 10 CRM Systems in 2024

In the past, sales and marketing operations could suffice with ad-hoc tools like spreadsheets or siloed software. However, the complexity of today’s sales and marketing departments demands more. CRM workflows differ significantly across industries and business models. For a natural and seamless experience, your CRM needs to support the specific data model required for your industry. The power of CRM lies in its ability to gather high-quality data from various systems and make it easily accessible to salespeople. However, obtaining this data can be challenging, especially if the CRM’s data model significantly deviates from your customer hierarchies and transactions.

Furthermore, the boundaries between CRM, CMS, call center systems, e-commerce, and ERP are becoming increasingly blurred. Modern CRMs now incorporate functionalities that traditionally belonged to ERP or e-commerce systems. The CRMs also overlap substantially with CMS systems, which have traditionally been home-grown due to the custom development required to build unique customer-centric workflows, especially the industries that want to track and manage their digital interactions.

Top 10 CRM Systems In 2024

This intersection necessitates a clear definition of the roles and responsibilities of various systems involved in managing customer-centric workflows. Without a well-structured architecture, challenges in adoption and data integrity may arise. Although some CRM systems may showcase adaptability across industries, it’s crucial to acknowledge that the leading CRM systems, despite their market dominance, may not universally cater to every industry or business model. Consequently, selecting a CRM demands a thorough examination of your architecture and a comprehensive understanding of available solutions. To kickstart this process, consider exploring a list of the top CRM systems in 2024.



The 2024 Digital Transformation Report

Thinking of embarking on a ERP journey and looking for a digital transformation report? Want to learn the best practices of digital transformation? Then, you have come to the right place.

Criteria

  1. Overall market share/# of customers. The higher the market share in the CRM market, the higher it ranks on our list.
  2. Ownership/funding. The more commitment to the CRM offerings, the higher it ranks on our list.
  3. Quality of development (legacy vs. legacy dressed as modern vs. modern UX/cloud-native). The more cloud-native capabilities, the higher it ranks on our list.
  4. Community/Ecosystem. The larger the community with a heavy presence from CRM users, the higher it ranks on our list.
  5. Depth of native functionality for specific industries. The deeper the publisher-owned out-of-the-box functionality, the higher it ranks on our list.
  6. Quality of publicly available product documentation. The poorer the product documentation, the lower it ranks on our list. 
  7. Ability to natively support diversified business models. The more diverse the product, the higher it ranks on our list.
  8. Acquisition strategy aligned with CRM offerings. The more aligned the acquisitions are with CRM offerings, the higher they rank on our list.
  9. User Reviews. The deeper the reviews for CRM offerings, the higher the score for a specific product.
  10. Must be a CRM product. It can’t be a CRM integrated with an ERP (that enterprise software vendors can’t sell standalone). Must contain deep sales and marketing operations capabilities. For example, marketing automation, territory planning, and sales and marketing workflow management.

10. Oracle CX Cloud

Oracle CX Cloud incorporates various best-of-breed CRM components, including sales, marketing, service, content management, and advertising cloud. It is tailored for large B2C enterprises, specifically those in industries like communications, media, and financial services. With Oracle Commerce being discontinued, the scope of Oracle CX Cloud may be confined to fewer industries. 

The recent acquisition of Cerner, which serves as a customer-facing channel for the healthcare market, raises questions about Oracle’s continued investment in the CRM portfolio. Furthermore, Oracle has consistently pursued industries with substantial data and analytical workloads. Given the current economic landscape, healthcare emerges as a more lucrative market compared to commerce and customer experience. Consequently, Oracle CX may not receive equivalent attention within the company’s portfolio. Despite this, it maintains the #10 ranking on our list as an enterprise-grade solution for businesses seeking an integrated CRM experience.

Strengths: 
  1. Marketing Automation and Ad Spend Tracking: Providing in-depth insights into customer behavior across various advertising platforms.
  2. Content and Centralized Asset Management: These features are particularly crucial for content-intensive industries such as media and telecom.
  3. Integration with Enterprise-grade CPQ and Sales Performance Management Tool: Offering a configurator for subscription-based offerings. This integration is especially beneficial for verticals like media and telecom. 
Weaknesses:
  1. Clunky UI: Oracle has incorporated various systems into its CX portfolio to enhance its capabilities, making a seamless experience challenging.
  2. Not as Strong B2B and Post-sales Capabilities: Oracle’s CRM falls short in post-sales CRM processes, particularly in B2B industries where pre-sales processes, such as manufacturing or distribution, are less extensive.
  3. Not as Strong for Regulated and Audit-centric Industries: Additionally, Oracle CRM may face challenges in industries and regions with significant audit requirements, such as GDPR compliance and version control.
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ECommerce Supply Chain Transformation

Learn how LockNLube transformed its inventory and supply chain challenges by consolidating over 20 systems.

9. SAP C/4 HANA

SAP C/4 HANA, an integral part of the S/4 suite, offers a range of best-of-breed CRM options in the CX portfolio, including sales, marketing, commerce, customer experience, and service cloud. It caters primarily to large utility, finance, and public sector companies, especially those with deep regulatory workflow requirements within CRM processes. 

The recent spin-off of Qualtrics may suggest that SAP is not as committed to the CX portfolio. Moreover, SAP faces substantial challenges with newer entrants in the headless space to disrupt its commerce portfolio. Still a viable option for companies requiring tight integration with CPQ and configurator available through the Hybris portfolio, SAP C/4 HANA still maintains the same ranking as last year.

Strengths:
  1. Integration with Gigya and Customer Data Cloud. Noteworthy strengths include consent and preferences with audit-ready capabilities for compliance workflows such as GDPR, CCPA, and LGPD. It also offers cross-channel personalization and identity management.
  2. Integration with Other SAP S/4 HANA Products. Embedded experience because of the tight integration among SAP products is one of the biggest highlights of SAP C/4 HANA.
  3. Integration with Enterprise-grade CPQ and Sales Performance Management Tool. Companies with enterprise-grade quoting, sales territory, and compensation management needs will find C/4 HANA appealing.
Weaknesses:
  1. Marketing Automation. C/4 HANA lacks sophistication in pre-sales processes, including marketing automation.
  2. Tight Integration with SAP Products. The data model may feel restrictive for sales and marketing teams seeking fluidity to focus on sales rather than operational details.
  3. Inflexibility and Complexity of the Solution. Enterprise workflows like approval management, regulatory checks, and budgetary approvals may seem unnatural and complex for small to mid-size organizations seeking more straightforward CRM solutions.
Salesforce vs SAP C/4 HANA CRM

8. Zendesk Sell

Zendesk Sell, an entry-level CRM among top CRM systems designed for companies utilizing ZenDesk for customer service and ticketing workflows, acquired these capabilities through the Base CRM acquisition. It targets smaller companies with under 10-15 employees, lacking mature CRM capabilities such as sales ops planning, marketing automation, and territory management. However, larger companies may find its capabilities limiting. 

Also, most enterprises exploring CRMs require custom development capabilities because of the unique customer experience and service workflows. So Zendesk would not be a fit for them seeking customizability as offered by other platforms such as Salesforce or HubSpot on this list. Zendesk maintains its ranking from the previous year, with no significant developments observed.

Strengths:
  1. Simple Interface for Startups. Zendesk’s interface is appealing to users with straightforward CRM needs, especially for lead and opportunity tracking, resembling the look and feel of HubSpot and Close.io.
  2. Easier Transition for Zendesk Users. Users of Zendesk will find it attractive due to the similar interface and the ability to create integration workflows between the two apps.
  3. Easier Calling and Emailing Natively within the App. Zendesk’s design is user-friendly for sales development reps involved in multi-touch campaign execution and tracking directly within the app.
Weaknesses:
  1. Zendesk Sell and Support are not tightly integrated. Despite being part of the Zendesk suite, Sell and Support apps lack tight integration, resulting in a disjointed experience and minimal data exchange between them.
  2. Marketing Automation. Marketing automation capabilities in Zendesk CRM are not as robust, necessitating the use of third-party marketing automation software and an additional license.
  3. Advanced CRM Capabilities. Zendesk CRM offers limited advanced features such as reporting, CSV import/export, and revenue operations planning.

7. Monday.Com

Monday.com is geared towards small companies already using it for project management and those with custom CRM workflow needs, such as real estate and non-profits. However, it may not be an ideal choice for companies that can easily find other options through a pre-built platform.

Implementing Monday.com internally would require a tighter governance process, especially if it is being used for cross-functional workflows. The fluidity of the platform might lead to business users’ overengineering process, leading to the creation of technical backlog and maintenance nightmares in the long term. Also, confidently predicting and estimating the final costs requires solution architecture expertise. The ranking for Monday.com remains unchanged from the previous year, with no significant developments observed.

Strengths:
  • Better Customizability. Monday.com serves as a highly customizable technical platform, excelling in ad-hoc workflows and offering superior customization capabilities.
  • Easily Build Automated Actions and Integration with Other Apps. Business users find it easy to construct automated actions for notifications and approval flows.
  • Best for Industries Such as Real Estate and Non-profits. Industries like real estate and non-profits requiring flexibility for customized processes may find Monday.com suitable for their unique needs.
Weaknesses:
  1. Risk of Over-Engineering Processes. While its customizability is beneficial for specific industries, there’s a risk of over-engineering processes, potentially impacting downstream workflows.
  2. Primarily a Project Management Tool. Monday.com is fundamentally a project management tool, necessitating the construction of advanced CRM functionality and reports.
  3. Data Integrity. Due to its technical nature, Monday.com may lack referential integrity between business objects, potentially leading to data integrity issues.

6. SugarCRM

SugarCRM caters to smaller companies seeking free or open-source software and those with specific CRM workflows. However, it may not be the best fit for larger companies in search of a robust CRM solution. SugarCRM maintains its ranking among top CRM systems, with no significant developments observed.

Strengths:
  1. On-prem Option with the Community Edition. SugarCRM provides a community edition that can be hosted on-premises, making it favorable for companies with existing server infrastructure.
  2. Ability to Build Ads Right from the Platform. SugarCRM stands out with features like the ability to build ads directly from the platform, streamlining the interface for companies managing ads without juggling multiple tools.
  3. Great for Cost-sensitive Organizations. Cost-sensitive organizations with in-house developers benefit from SugarCRM, eliminating concerns about recurring licensing fees.
Weaknesses:
  1. Clunky Interface. The interface lacks modernity, potentially hindering user adoption, particularly within sales teams.
  2. Limited Reporting Capabilities. SugarCRM’s reporting capabilities are restricted, requiring significant investment in development and internal costs to generate reports.
  3. Potential Higher Costs with the Community Edition. While the community edition doesn’t have a licensing fee, organizations are responsible for support, upgrades, patches, hosting, and security. Despite its cost-saving intent, it may end up being as expensive as SaaS options.

5. Pipedrive CRM

Pipedrive CRM is designed for smaller companies and solo founders with limited budgets seeking an entry-level CRM solution for customer interaction management. However, it may not be the best fit for larger companies with mature CRM processes requiring features like territory planning, quoting, and sales compensation management. Pipedrive CRM maintains its previous ranking among top CRM systems, with no significant developments noted.

Strengths:
  1. Workflow Automation: Pipedrive CRM offers workflow automation capabilities that are beneficial for companies looking to minimize data entry and automate lead capture and nurturing processes.
  2. Similar Look-and-feel as HubSpot: With a data model and user interface similar to HubSpot, Pipedrive CRM provides a familiar experience that aids sales teams, especially those less technically inclined.
  3. Easy Customization of Reports and Goal Setting: Teams with limited technical proficiency will find Pipedrive’s reports easy to customize compared to more complex tools.
Weaknesses:
  1. Weak Data Structure for Complex B2B Organizations: B2B organizations with intricate customer hierarchies may struggle to integrate with Pipedrive due to its weak data structure. Limitations in data model sharing for leads and contacts can pose challenges for larger companies.
  2. Limited Data Import and Export Functionality: Companies seeking robust data import and export capabilities, especially for leads and opportunities from external systems, may find Pipedrive limiting.
  3. Not Suitable for Larger Organizations: Pipedrive CRM may not meet the needs of larger organizations with deeper requirements for territory management, sales compensation, and approval workflows.

4. Zoho CRM

Zoho CRM is tailored for smaller professional services companies like marketing agencies, tech startups, and software development firms. It proves especially effective for those already utilizing Zoho for HCM or accounting purposes. However, it may not meet the advanced CRM needs of product-centric organizations. Zoho CRM maintains its previous ranking with no significant developments noted.

Strengths:
  1. Data Model Similar to Salesforce: Zoho’s data model mirrors Salesforce’s, facilitating implementation and integration with systems like ERP that have complex customer masters.
  2. Workflow for Data Quality: Zoho CRM includes a pre-packaged workflow builder, allowing teams with development expertise to construct intricate workflows. This aids in maintaining data hygiene and enhancing CRM adoption.
  3. Zoho Creator: The inclusion of Zoho Creator, an app development platform in the suite, enables developers to swiftly integrate other software and create custom apps without relying on additional third-party tools.
Weaknesses:
  1. Advanced CRM Features: Zoho CRM may not be suitable for large companies with regulatory, compliance, or planning needs due to its weaker out-of-the-box support for these capabilities.
  2. Territory Management and Sales Team Planning: Zoho CRM lacks robust support for territory management and sales team planning compared to some of the other leading CRM solutions.
  3. Limited Integration Options Outside of Zoho: While excelling within the Zoho ecosystem, integration options outside Zoho are limited. Connecting with other systems would require custom integration and development efforts.
Zoho CRM vs Microsoft Dynamics

3. HubSpot CRM

HubSpot CRM is a leading choice for smaller companies aiming for seamless integration of customer-centric workflows, covering essential CRM processes such as sales, service, CMS, and marketing automation. In contrast to Salesforce, HubSpot excels in user-friendliness and customization, even though it may not match the depth of customer and field service workflows or provide as many built-in custom objects for specific industries. 

However, this adaptability might pose challenges for companies unfamiliar with robust data and process governance. HubSpot CRM proves advantageous, especially for content-heavy B2B companies aiming for centralized management of digital marketing and sales channels. The recent acquisition of Clearbit further enhances HubSpot’s capabilities by integrating data and intelligence with core CRM processes, solidifying its position as the third-best CRM solution on our list.

Strengths:
  1. Price: HubSpot CRM stands out for companies seeking a more affordable CRM option than Salesforce.
  2. Marketing Automation and Omnichannel Tracking: One of the strongest marketing automation tools integrating all channels, including emails, social media, and the web.
  3. Ecosystem: HubSpot boasts a strong ecosystem and seamless integration with other CRM systems, CMS platforms, and eCommerce tools for users focusing on marketing automation.
Weaknesses:
  1. Weaker Data Model for B2B Businesses: The companies requiring ERP-like operational capabilities, including CPQ inside HubSpot, might struggle with the leaner object model of HubSpot.
  2. Advanced CRM Features: HubSpot may not suit companies with deeper compliance, regulatory, and quoting needs, necessitating substantial development on top of the platform.
  3. Territory Management and Sales Team Planning: The weaker data model makes it less suitable for industries requiring robust out-of-the-box capabilities for territory management and sales team planning, where referential data integrity is crucial for accurate CRM data.

2. Microsoft Dynamics CRM

Microsoft Dynamics 365 CRM is designed for mid-to-large-sized companies, especially those leveraging other Microsoft products such as Dynamics 365 ERP. However, for smaller companies seeking data model fluidity, it may not be the ideal choice.

Microsoft secures the second-largest market share in the CRM space, following Salesforce. It particularly appeals to companies prioritizing robust operational capabilities within the CRM, including features like territory planning, global and centralized compliance, complex CPQ processes, and tight integration with project management workflows.

While Microsoft excels in supporting operational processes, its integration support may be limited to commerce and content management platforms, modern search technologies, headless platforms, data and intelligence providers, and centralized social media management platforms. Despite these considerations, Microsoft Dynamics CRM remains a formidable player in the CRM market, securing its position at #2 in our list of top CRM options.

Strengths:
  1. Complex Business Object Support: Facilitates the creation of necessary permissions and approval flows crucial for larger, regulated enterprises.
  2. Integrated Microsoft Ecosystem: With database-level replication and a shared common data model, integration with other Microsoft products is seamless.
  3. Advanced Territory Management: The CRM comes pre-packaged with strong capabilities for advanced territory management and global sales compensation planning.
Weaknesses:
  1. Less Fluid Data Model: Dynamics 365 CRM has tighter dependencies between objects, particularly regarding pricing, products, and their correlations with accounts, posing usability challenges compared to more flexible CRM systems.
  2. CSV Import and Export Challenges: The platform lacks intuitive support for CSV import and export, making it less user-friendly for sales teams looking to import opportunities and leads from external systems.
  3. Limited Marketing Automation: The marketing automation component in Dynamics 365 lacks strong ecosystem support with external CMS providers.

1. Salesforce CRM

Salesforce serves companies of all sizes, featuring a startup-friendly version and excelling in managing complex CRM workflows. While not always the ideal choice for entities with unique CRM processes, such as those in real estate or uniquely structured non-profit organizations, Salesforce comprehensively covers enterprise sales and marketing workflows throughout all phases—pre-sales, sales, and post-sales. The platform stands out for its depth in industry-specific sales and marketing processes, offering pre-populated layers of business objects without the need for custom development on vanilla platforms. 

The Salesforce ecosystem holds authority in headless and commerce spaces, positioning it as an ideal enterprise Cx platform for various industries. These strengths contribute to Salesforce CRM maintaining its #1 position on our list.

Strengths:
  1. Robust Data Model for Varied CRM Needs: Salesforce boasts the most extensive data model, catering to the complex requirements of diverse industries and business models.
  2. Specialized Capabilities in Telecom and Media: Salesforce stands out with advanced product and CPQ capabilities, particularly beneficial for industries like medical devices and telecom.
  3. Comprehensive Product Portfolio and Ecosystem: Offering best-of-breed solutions across all CRM areas, including marketing automation, field services, and eCommerce.
Weaknesses:
  1. Cost: Salesforce may have a higher price tag compared to other CRMs, making the per-seat cost more expensive.
  2. Complex Customization Process: Customization in Salesforce may not be as intuitive as in other CRM systems, with a potentially complex and dated object model due to the mix of lightning and legacy interfaces.
  3. Industry-Specific Limitations: While Salesforce excels in certain industries, it may not be the best fit for every sector, requiring deep collaboration with ERP systems.

Conclusion

As customer experience takes center stage in securing business deals, sales and marketing departments increasingly require advanced CRM capabilities. A comprehensive CRM is essential for maintaining a centralized view of customers throughout their journey, whether in the pre-sales or post-sales phase. Without a CRM offering a centralized workflow and interaction management platform, competing in today’s market conditions can pose significant challenges.

The choice of CRM directly influences your enterprise architecture. Therefore, selecting a CRM that aligns with your business model and enterprise architecture is paramount for the success of digital transformation initiatives. If you’re currently evaluating CRM systems, consider the points highlighted above in addition to the expertise of independent CRM consultants. This list aims to assist you in narrowing down suitable options for your needs. 

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