NICE: “Industry First” Solution for Customer Service
At Enterprise Connect 2025, NICE unveiled what it calls an “industry-first” orchestration platform aimed at reimagining how businesses manage customer service workflows. Dubbed the NICE Industry First Solution, the newly introduced CXone Mpower Orchestrator offers a comprehensive approach to automating customer interactions by integrating third-party applications, coordinating workflows, and embedding artificial intelligence (AI) across processes.
The announcement of the NICE Industry First Solution has created a stir among contact center and customer experience professionals, largely because of its potential to simplify complex systems and unify fragmented service environments. Here’s a detailed look at what this development means for the industry, how the solution works, and what experts are predicting for its impact on stakeholders and NICE as a company.
Breakdown of the Announcement of NICE Industry First Solution
Seamless Orchestration with AI at the Core
At the heart of the NICE Industry First Solution is the ability to orchestrate workflows across multiple systems, connecting NICE’s own CXone CCaaS platform with third-party tools. The solution is layered over CXone—NICE’s reengineered cloud contact center platform—allowing it to act as a central control system for customer service operations.
Over the past two years, NICE has been embedding AI deeply into its infrastructure, including its proprietary Enlighten AI. The launch of Mpower Orchestrator signals a further evolution of that vision. By not only embedding AI but also orchestrating interactions across platforms, NICE aims to eliminate the silos that typically plague customer service systems.
The NICE Industry First Solution also promises dynamic process analysis and optimization. It proactively identifies performance gaps and implements improvements, creating a self-evolving ecosystem of customer experience.

Addressing the Issue of Siloed Workflows
Traditional customer service setups often rely on various unconnected platforms. This leads to operational silos, delayed resolutions, and a disjointed customer experience. According to Elizabeth Tobey, VP of Marketing at NICE, these issues have long complicated service delivery.
The NICE Industry First Solution tackles this head-on by integrating AI-driven processes across all systems. By aligning workflows, agents, and data into a cohesive unit, the platform aims to deliver a more seamless, responsive service environment.

Key Features that Set It Apart
NICE has packed the CXone Mpower Orchestrator with features designed to provide both visibility and control over service operations. Each feature is built to either enhance efficiency or optimize customer experiences.

Workflow Insights
This feature offers a complete view of operational metrics like volume, automation levels, containment, and resolution rates. Using Enlighten AI, the system identifies potential issues and offers real-time solutions. Thus, empowering service leaders to act immediately.
Workflow Orchestrator
Through historical and real-time data analysis, this tool recommends changes that involve both AI and human agents. Suggested optimizations can be tested before implementation, allowing for evidence-based decision-making.
Autopilot Conversation Flow
Instead of manually creating automated conversations, this component uses past successful interactions to develop workflows. This not only ensures best practices are followed but also allows the system to continually refine its responses.
Reverse Feedback and Experience Memory (XM)
Human agents can directly provide feedback on AI performance, which the system uses to improve future responses. Meanwhile, XM compiles a comprehensive view of each customer interaction, supporting proactive improvements across operations.
Usability and Human-Centered Design
One notable advantage of the NICE Industry First Solution is its intuitive design. Styled like a copilot, the platform does not require extensive training. NICE emphasizes that ease of use was a central design consideration, ensuring teams can adopt the tool quickly and efficiently.
Expert Endorsement and Industry Buzz
The NICE Industry First Solution has already caught the attention of analysts. Sheila McGee-Smith, President of McGee-Smith Analytics, highlighted the importance of the launch at Enterprise Connect 2025. She noted that the platform enables full customer journey orchestration—from self-service through live agent interaction to workflow completion, all on a single interface built on AI. She emphasized that each AI-assisted interaction can help improve the next, creating a feedback loop that continuously refines customer engagement.
Analyst Take: Impact on Stakeholders and the Market
For Contact Centers
The NICE Industry First Solution could be a game-changer. For years, service leaders have been overwhelmed by a clutter of disconnected AI tools that add complexity rather than reducing it. This orchestration solution aims to unify those scattered elements into a single, intelligent system—making it easier to manage, monitor, and optimize customer service workflows.
For Agents
With improved workflow automation and AI-assisted support, agents may find themselves relieved of repetitive tasks and better equipped to handle complex interactions. Feedback mechanisms also allow agents to directly shape how AI supports them.
For Customers
Faster issue resolution, more consistent experiences, and fewer disjointed handoffs are likely outcomes. As automation becomes more refined, customers can expect a smoother and more personalized interaction journey.
Market Outlook and Future Predictions
The launch of the NICE Industry First Solution marks a significant step forward for both NICE and the broader CCaaS industry. As AI continues to permeate every layer of customer service, orchestration tools like Mpower Orchestrator could become essential components of modern service strategies.
NICE’s recent introduction of an AI Calculator—meant to show businesses how much time and money they can save using AI—complements this move. It suggests that the company is positioning itself as not just a vendor but also a thought leader in AI-powered customer experience.
Going forward, it’s likely that other vendors will respond with their own orchestration platforms, potentially leading to a wave of innovation across the industry. However, NICE’s head start and focus on usability may give it a lasting competitive edge.
